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To operate a profitable, successful law firm business- particularly a practice that generates seven figures annually- besides being a competent lawyer, you need to invest in learning how to be a good steward of your business, a CEO, and a leader. Specifically, you must learn to attract better clients (mission, marketing, and sales), leverage your resources (time, team, and systems), and master money management (capital, strategy, and asset accumulation). Mastery of these skills is critical to the growth of a successful practice. This book teaches you how to attract more clients through strategic marketing of your law firm's services. In this book, I've chosen to focus on client attraction and marketing so we can take a deep dive into the subject. This book also addresses one aspect of the solo or small firm lawyer's problem: revenue growth. It is my belief that the other problems can be more easily addressed if the cash is there to help fund solutions for them.
In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.
THE WOMEN LAWYERS GUIDE TO DEVELOPING CLIENTS AND CONTROLFinally a book that shows female lawyers how to rip the lid off what they thought was the limit to their success.Law school graduates have been 50% female since the late 1970s."You need clients in order to have control, my book shows you how!" Sharla J. FrostIn POWER AT THE TABLEyou'll learn:? How to identify your own personal goals in the practice of law? Develop your unique brand in the profession? Learn to use your personal strengths to maximize your business? Discover how to leverage your natural networks to gain more clients? Learn to ask for the business you want"Sharla is an outstanding trial lawyer who really knows how tocommunicate effectively with jurors. Sharla just gets it."Jack Ingold, Senior Managing Counsel, Dow Chemical"As a woman who launched a new law firm, the wisdom in this book is absolutely first class. As lawyers we understand 'minutes are money' You know what you want from your career and this book will help you get there!"Claudette Patton, Founding Partner and Mediatorat Patton Law, PLLC, Louisville, KYSharla J. Frost learned early in her career the value of having her own clients. Then, by trial and error developed a systematic approach for maintaining and expanding her network of clients and contacts. She has now distilled more than 30 years of business development experience into a concentrated, twelve-part guidebook for other women lawyers who need a framework for their own business development efforts. Autobiographical in part, inspirational in other, the guide provides a practical outline women can use to invigorate their marketing efforts. Lawyers at all levels of experience will find useful information, organizational tips, and step-by-step worksheets that they can tailor for their own personal business development program. In these pages, readers will find advice on how to develop their unique brand in the profession; use their personal strengths and personality to maximize their business development efforts; access their natural networks to improve their marketing chances.
THE WOMEN LAWYERS GUIDE TO DEVELOPING CLIENTS AND CONTROLFinally a book that shows female lawyers how to rip the lid off what they thought was the limit to their success.Law school graduates have been 50% female since the late 1970s."You need clients in order to have control, my book shows you how!" Sharla J. FrostIn POWER AT THE TABLE you'll learn:- How to identify your own personal goals in the practice of law- Develop your unique brand in the profession- Learn to use your personal strengths to maximize your business- Discover how to leverage your natural networks to gain more clients- Learn to ask for the business you want
Online Marketing for Lawyers: Website, Blog, & Social Media is a must have book for any lawyer who wants to successfully market their law firm in the 21st Century. By focusing on the three pillars of online marketing success, this book will show: » How to build a legal website with detailed instructions on developing a website, website layout, and how to write search engine optimized (SEO) content in order to dominate your local market.» How to create a legal blog with detailed instructions on developing and managing a blog, writing engaging content, ethics, and SEO. Also, learn how you can develop blog content in one weekend and continue to drive traffic to your blog all yearlong.» How to use social media networks to attract followers. Learn how you can use Facebook, Twitter, Google Plus, and LinkedIn to gain greater web visibility and grow your online influence.Included: 30-day Online Marketing For Lawyers Action Guide to accelerate your law firm's online marketing presence.If you are serious about marketing your law firm online, then you need this book.About the AuthorJoshua Sutterfield is a best selling author, attorney, and a legal marketing strategist. He has extensive experience in Internet marketing, blogging, and social media. He is also author of the best selling book Tech Savvy Attorney: Starting a Law Practice in the Virtual and Mobile Technology Age.
In this new, in-depth book the best and most innovative solo and small firm lawyers give you their secrets, approaches and strategies to that age-old puzzle of growing your law firm. Through this wealth of savvy advice, you'll learn how to ask for business, attract and keep clients, partner with other lawyers, build a virtual law firm, use technology in client development, brand your law firm and much more.
A well-developed, successfully executed marketing plan will attract new clients, increase referrals, and strengthen client loyalty. This resource will help you master the creative marketing solutions you need.
This is a trainer's manual designed to be used in conjunction with The Law Firm Associate's Guide to Personal Marketing and Selling Skills (sold separately). It will serve as a guide to the person who is charged with leading the training sessions and will explain how to best structure the sessions and use the book. Chapters will provide skill development outlines at each level for marketing and sales training; discussion guidelines for coaches working internally or externally with attorneys and teams; discussion guidelines for firm members working internally with individual attorneys; and discussion guidelines, checklists, and program ideas for the person responsible for professional development.