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The Wanamaker Diary was originally published for the John Wanamaker stores. It wasn't just a diary, but a miniature catalog and social guidebook -- complete with guides to local theatres, postal rates, holidays, and much more!
In this era of tweets and blogs, it is easy to assume that the self-obsessive recording of daily minutiae is a recent phenomenon. But Americans have been navel-gazing since nearly the beginning of the republic. The daily planner—variously called the daily diary, commercial diary, and portable account book—first emerged in colonial times as a means of telling time, tracking finances, locating the nearest inn, and even planning for the coming winter. They were carried by everyone from George Washington to the soldiers who fought the Civil War. And by the twentieth century, this document had become ubiquitous in the American home as a way of recording a great deal more than simple accounts. In this appealing history of the daily act of self-reckoning, Molly McCarthy explores just how vital these unassuming and easily overlooked stationery staples are to those who use them. From their origins in almanacs and blank books through the nineteenth century and on to the enduring legacy of written introspection, McCarthy has penned an exquisite biography of an almost ubiquitous document that has borne witness to American lives in all of their complexity and mundanity.
Only in recent decades has the American academic profession taken women’s history seriously. But the very concept of women’s history has a much longer past, one that’s intimately entwined with the development of American advertising and consumer culture. Selling Women’s History reveals how, from the 1900s to the 1970s, popular culture helped teach Americans about the accomplishments of their foremothers, promoting an awareness of women’s wide-ranging capabilities. On one hand, Emily Westkaemper examines how this was a marketing ploy, as Madison Avenue co-opted women’s history to sell everything from Betsy Ross Red lipstick to Virginia Slims cigarettes. But she also shows how pioneering adwomen and female historians used consumer culture to publicize histories that were ignored elsewhere. Their feminist work challenged sexist assumptions about women’s subordinate roles. Assessing a dazzling array of media, including soap operas, advertisements, films, magazines, calendars, and greeting cards, Selling Women’s History offers a new perspective on how early- and mid-twentieth-century women saw themselves. Rather than presuming a drought of female agency between the first and second waves of American feminism, it reveals the subtle messages about women’s empowerment that flooded the marketplace.
The classic historical interpretation of the late nineteenth and early twentieth centuries in America sees this period as a political search for order by the middle class, culminating in Progressive Era reforms. In The Middle-Class City, John Hepp examines transformations in everyday middle-class life in Philadelphia between 1876 and 1926 to discover the cultural roots of this search for order. By looking at complex relationships among members of that city's middle class and three largely bourgeois commercial institutions—newspapers, department stores, and railroads—Hepp finds that the men and women of the middle class consistently reordered their world along rational lines. According to Hepp, this period was rife with evidence of creative reorganization that served to mold middle-class life. The department store was more than just an expanded dry goods emporium; it was a middle-class haven of order in the heart of a frenetic city—an entirely new way of organizing merchandise for sale. Redesigned newspapers brought well-ordered news and entertainment to middle-class homes and also carried retail advertisements to entice consumers downtown via train and streetcar. The complex interiors of urban railroad stations reflected a rationalization of space, and rail schedules embodied the modernized specialization of standard time. In his fascinating investigation of similar patterns of behavior among commercial institutions, Hepp exposes an important intersection between the histories of the city and the middle class. In his careful reconstruction of this now vanished culture, Hepp examines a wide variety of sources, including diaries and memoirs left by middle-class women and men of the region. Following Philadelphians as they rode trains and trolleys, read newspapers, and shopped at department stores, he uses their accounts as individualized guidebooks to middle-class life in the metropolis. And through a creative use of photographs, floor plans, maps, and material culture, The Middle-Class City helps to reconstruct the physical settings of these enterprises and recreate everyday middle-class life, shedding new light on an underanalyzed historical group and the cultural history of twentieth-century America.
Popular western writer Zane Grey was a literary celebrity during his lifetime and the center of a huge enterprise based on his writing, which included books, magazine serials, film and stage versions of his stories, even comic strips. His wife, Dolly, closely guided Grey's career almost from its beginning, editing and sometimes revising his work, negotiating with publishers and movie studios, and skillfully managing the considerable fortune derived from these activities. Dolly maintained the facade of a conventional married life that was essential to Grey's public image and the traditional middle-class values his work reflected. This facade was constantly threatened by Grey's numerous affairs with other women. The stress of hiding these dalliances placed a huge strain on their relationship, and much of Zane and Dolly's union was sustained largely by correspondence. Their letters--thousands of them--reveal the true nature of this complex partnership. As edited by Candace Kant, the letters offer an engrossing portrait of an extremely unorthodox marriage and its times.
In the fall of 2005, Mark C. Taylor, the controversial public intellectual and widely respected scholar, suddenly fell critically ill. For two days a team of forty doctors, many of whom thought he would not live, fought to save him. Taylor would eventually recover, only to face a new threat: surgery for cancer. Field Notes from Elsewhere is Taylor's unforgettable, inverted journey from death to life. Each of his memoir's fifty-two chapters and accompanying photographs recounts a morning-to-evening experience with sickness and convalescence, mingling humor and hope with a deep exploration of human frailty and, conversely, resilience. When we confront the end of life, he explains, the axis of the lived world shifts, and everything must be reevaluated. As Taylor sorts through his remembrances, much that once seemed familiar becomes strange, paradoxical, and contradictory. He reads his experience with and against ghosts from his past, recasting the meaning of mortality, sacrifice, solitude, and abandonment in light of modern ways of dying.