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This book is dedicated to the research of the “pleasure phenomenon” as the most important factor in individual and socio-cultural development. In a society of mass consumption, pleasure—having turned into a commodity and a means of manipulation—defines civilizational development. The authors theorize that the pursuit of pleasure can destroy one’s self, culture, and environment. The recent rapid technological expansion has turned pleasure into a societal challenge. This study emphasizes the necessity of intrinsic transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self, society, and the world.
There is no greater pleasure than providing absolute solace. For Handmaiden Tranquilla Caden, each new assignment brings the chance at leading one more patron into solace. For Gabriel Delessan, the services of a Handmaiden are a luxury he can afford—but not one he truly believes he deserves. When a sense of duty becomes something more intimate for both of them, Tranquilla must convince Gabriel to accept what she can offer him – solace, yes. But more than that…love.
Sometimes the sharpest bite brings the sweetest pleasure… Alexa Dangelis has returned home after eight long years to attend her father’s funeral and take the throne as vampire queen of the East Coast. The public believes their king committed suicide, but Alexa knows better–he was murdered, and she’s determined to prove her half-brother did it. Werewolf Penny Seiler was once Alexa’s secret lover, until Alexa betrayed her to marry the vampire king of the West Coast. When they meet again, sparks fly. While Alexa focuses her attention on regaining Penny’s trust and love, her half-brother plots to wrest the throne from Alexa’s control. To stop him from destroying the capital city and her future with Penny, Alexa must broker a peace treaty with the werewolves and convince the vampire community werewolves are more than mere animals.
This important book unveils how the pleasure principle has taken humanity hostage to the powers of branding and consumerism, steering our most basic desires. Radically re-evaluating the notion of pleasure and arguing for a deep societal change, it shows the way to a new humanist culture.
It is a hard psychological fact that the desire for pleasure is the ultimate factor in most human decision-making. But as dominant as the pleasure principle has been in the cultural development of mankind, its impact has so far never been fully acknowledged. In the hands of a powerful minority that controls global capital flow, pleasure has been turned into the most profitable item for sale, preying on the consumerist desires it helped create. The Pursuit of Pleasure unveils how the determinants of human behavior are now in the hands of global marketers whose sole aim is the maximization of profit, not the personal development of their customers. This book shows how the overcoming of the pleasure principle through management of pleasure can be the foundation of a new humanist culture in which people are conscious and aware of their choices.