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This book is targeted at business executives of companies: - approaching the Japanese Market, - reviewing their options in terms of Japan Entry Strategy, - already exporting to Japan (Indirect Sales) or, - already established and doing business in Japan (Direct Sales). In this book, we show: - That the Japanese Market is a great market to approach and that, provided the right methodology and marketing mix, there are great opportunities to seize in the long-term for foreign companies. - That it is necessary to get familiar with cross-cultural differences and to understand better your Japanese clients, their country, their culture and their business system. - How to market your products or services in Japan (B2C and B2B Marketing Guidelines). - Which Entry Strategies are available to foreign companies to choose from and guidelines for selection
Ninja master and survival expert Hakim Isler presents modern day survival strategies based on the techniques of Japan's ancient ninja. If you find yourself in an unexpected extreme situation--while wilderness camping, hiking or adventuring off the beaten path--a fundamental understanding of your surroundings can make the difference between life and death. By harnessing the powers of nature, the ninja built a legendary reputation as survivalists with an ability to thrive in even the most inhospitable situations. By studying their ancient philosophy and techniques, alongside modern science, you can prepare yourself to survive in any outdoor environment. Gain real survival skills for the modern day based in the Buddhist philosophy of the five elements: Earth - protection from the harsh elements using trees, leaves, dirt, grass, and vines to build shelter Water - effectively cool off when overheated and avoid dehydration Fire - properly use fire to warm the body and to purify water by boiling it Wind - harness the power of wind to ventilate shelters, smoke meat and help build fires Void - apply knowledge and creativity while developing a survival plan Isler has over 20 years of experience as a martial artist, Special Forces soldier and security expert. With over 135 full-color photos and 60 illustrations detailing these time-tested methods, this book offers insights that are extremely practical. The foreword by Ninjutsu master Stephen K. Hayes masterfully connects the past to the present by providing unique and valuable insights for surviving mentally in the outdoors.
This book is targeted at business executives of companies approaching the Japanese Market, reviewing their options in terms of Japan Entry Strategy, already exporting to Japan (Indirect Sales) or, already established and doing business in Japan (Direct Sales). Here, I do not focus on the cross-cultural side of things (please check my other books for that) but I rather cover in details the business side of things in Japan. First, I give the reader some insight into selected markets in Japan, as well B2C as B2B. Second, I show how to adapt to the local specificities, Industry by Industry, and I give some tips and guidelines for building a successful (B2C and B2B) Marketing Mix in Japan. Third, I introduce and analyse the various Entry Strategies available to foreign companies keen on developing their business in Japan.
(written in collaboration with Motoko MJ Huysveld) Cross-cultural misunderstandings frequently appear in situations where Westerners interact with people from the Far East, in particular with the Japanese. As a Japan Business Consultant, I have witnessed many business cases, situations or events, where understanding the basics of Japanese business etiquette and Japan cross-cultural management would have helped a lot. This book, filled with concrete advice and illustrations of what to do and what not to do, aims at giving foreign business executives the necessary background and "toolkit" for succeeding in their "Japan cross-cultural adventure". The reader equipped with all the tools and tips I have developed in this book should definitely "perform better" when confronted with a Japanese prospect, potential business partner or "boss". Being well prepared for future Japan-related business opportunities is of the most importance now that an EPA in principle has been concluded between the EU and Japan!
This book explores how the business transformation taking place in Japan is influenced by the digital revolution. Its chapters present approaches and examples from sectors commonly understood to be visible arenas of digital transformation—3D printing and mobility, for instance—as well as some from not-so-obvious sectors, such as retail, services, and fintech. Business today is facing unprecedented change especially due to the adoption of new, digital technologies, with a noticeable transformation of manufacturing and services. The changes have been brought by advanced robotics, the emergence of artificial intelligence, and digital networks that are growing in size and capability as the number of connected devices explodes. In addition, there are advanced manufacturing and collaborative connected platforms, including machine-to-machine communications. Adoption of digital technology has caused process disruptions in both the manufacturing and services sectors and led to new business models and new products. While examining the preparedness of the Japanese economy to embrace these changes, the book explores the impact of digitally influenced changes on some selected sectors from a Japanese perspective. It paints a big picture in explaining how a previously manufacturing-centric, successful economy adopts change to retain and rebuild success in the global environment. Japan as a whole is embracing, yet also avoiding—innovating but also restricting—various forms of digitalization of life and work. The book, with its 17 chapters, is a collaborative effort of individuals contributing diverse points of view as technologists, academics, and managers.
Part Samurai history, part martial arts guide, this is THE book for anyone interested in Japan's fabled Samurai culture. Author Alexander Bennett is the ultimate insider--holding multiple black belts in Kendo and Naginata, as well as a Ph.D. in Japanese literature and history. In this book he shares his vast personal experience and knowledge with readers seeking to undertake their own personal quest in the Japanese martial arts. Bennett outlines the Japanese history of Bushido and the Samurai--from early times up until the present. Then, as only someone steeped in this world can, he surveys the contemporary martial arts scene and provides the essential knowledge young foreigners need to find a teacher and learn successfully. Unlike any other book on this subject, Japan The Ultimate Samurai Guide is written by a Japanese speaker who has studied and taught martial arts in Japan for many decades. Chapters include: The Real Samurai The Concept of Bushido Development of the Japanese Martial Arts Martial Arts Masters You Should Know About Budo in Japan Today Key Martial Arts Concepts Life in a Japanese Dojo A Japan Survival Guide Written in a down-to-earth and easy-to-read style, this book will captivate anyone interested in Japan, as well as martial arts teachers and practitioners around the world. With both history and humor, this vividly illustrated book has a more personal touch than many (for example, read up on "Fifteen Famous Japanese Cultural Indiosyncrasies" and Bennett's favorite martial arts movies). As Bennett says, "This book is supposed to be genuinely from the heart. Without the pretense…misconceptions or romantization that often accompanies martial arts."
A handy Japanese phrasebook and guide to the Japanese language, Survival Japanese contains basic vocabulary necessary for travelling in Japan. This book contains all the necessary words and phrases for speaking Japanese in any kind of setting. Perfect for students, tourists, or business people learning Japanese or travelling to Japan, it also contains a beginner guide to the Japanese language, allowing for a deeper understanding of Japanese than a typical Japanese phrasebook or Japanese dictionary. The phrase book is broken into two basic sections: Common Japanese Expressions and Key Words, and Japanese Pronunciation Guides for Key Japanese Names and Signs. All Japanese words and phrases are written in Romanized form as well phonetically, making pronouncing Japanese a breeze. For example, the word for "hotel", hoteru is also written as hoe-tay-rue. Authentic Japanese script (Kanji and Kana) is also included so that in the case of difficulties the book can be shown to the person the user is trying to communicate with. Key features of Survival Japanese include: Hundreds of useful Japanese words and expressions. A short Japanese dictionary in the back Up-to-date expressions for the internet, mobile, and social media Romanized forms, phonetic spellings, and Japanese script (Kanji and Kana) for all words and phrases. Tone markings indicated for all words and phrases A concise background and history of the Japanese language. A pronunciation guide for Japanese words including long vowels, double consonants, and accents. A guide to Japanese grammar including word order, questions, singular vs. plural, and formal, vs. informal.
Yurei Attack! is a nightmare-inducing one-stop guide to Japan's traditional ghosts and spirits. Surviving encounters with angry ghosts and sexy spectres. Haunted places. Dangerous games and how to play them. And more importantly, a guided tour of what awaits in the world of the dead. Yurei is the Japanese word for "ghost." It's as simple as that. They are the souls of dead people, unable--or unwilling--to shuffle off this mortal coil. Yurei are many things, but "friendly" isn't the first word that comes to mind. Not every yurei is dangerous, but they are all driven by emotions so uncontrollably powerful that they have taken on a life of their own: rage, sadness, devotion, a desire for revenge, or even the firm belief that they are still alive. This book, the third in the authors' bestselling Attack! series, after Yokai Attack! and Ninja Attack! gives detailed information on 39 of the creepiest yurei stalking Japan, along with detailed histories and defensive tactics should you have the misfortune to encounter one. Japanese ghosts include: Oiwa, The Horror of Yotsuya Otsuyu, The Tale of the Peony Lantern The Lady Rokujo, The Tale of Genji Isora, Tales of Moonlight and Rain Orui, The Depths of Kasane Book 3 of 3 in the Yokai Attack! series. Others include Ninja Attack! and Yokai Attack!.
“[A]n excellent book...” —The Economist Financial Times Asia editor David Pilling presents a fresh vision of Japan, drawing on his own deep experience, as well as observations from a cross section of Japanese citizenry, including novelist Haruki Murakami, former prime minister Junichiro Koizumi, industrialists and bankers, activists and artists, teenagers and octogenarians. Through their voices, Pilling's Bending Adversity captures the dynamism and diversity of contemporary Japan. Pilling’s exploration begins with the 2011 triple disaster of earthquake, tsunami, and nuclear meltdown. His deep reporting reveals both Japan’s vulnerabilities and its resilience and pushes him to understand the country’s past through cycles of crisis and reconstruction. Japan’s survivalist mentality has carried it through tremendous hardship, but is also the source of great destruction: It was the nineteenth-century struggle to ward off colonial intent that resulted in Japan’s own imperial endeavor, culminating in the devastation of World War II. Even the postwar economic miracle—the manufacturing and commerce explosion that brought unprecedented economic growth and earned Japan international clout might have been a less pure victory than it seemed. In Bending Adversity Pilling questions what was lost in the country’s blind, aborted climb to #1. With the same rigor, he revisits 1990—the year the economic bubble burst, and the beginning of Japan’s “lost decades”—to ask if the turning point might be viewed differently. While financial struggle and national debt are a reality, post-growth Japan has also successfully maintained a stable standard of living and social cohesion. And while life has become less certain, opportunities—in particular for the young and for women—have diversified. Still, Japan is in many ways a country in recovery, working to find a way forward after the events of 2011 and decades of slow growth. Bending Adversity closes with a reflection on what the 2012 reelection of Prime Minister Shinzo Abe, and his radical antideflation policy, might mean for Japan and its future. Informed throughout by the insights shared by Pilling’s many interview subjects, Bending Adversity rigorously engages with the social, spiritual, financial, and political life of Japan to create a more nuanced representation of the oft-misunderstood island nation and its people. The Financial Times “David Pilling quotes a visiting MP from northern England, dazzled by Tokyo’s lights and awed by its bustling prosperity: ‘If this is a recession, I want one.’ Not the least of the merits of Pilling’s hugely enjoyable and perceptive book on Japan is that he places the denunciations of two allegedly “lost decades” in the context of what the country is really like and its actual achievements.” The Telegraph (UK) “Pilling, the Asia editor of the Financial Times, is perfectly placed to be our guide, and his insights are a real rarity when very few Western journalists communicate the essence of the world’s third-largest economy in anything but the most superficial ways. Here, there is a terrific selection of interview subjects mixed with great reportage and fact selection... he does get people to say wonderful things. The novelist Haruki Murakami tells him: “When we were rich, I hated this country”... well-written... valuable.” Publishers Weekly (starred): "A probing and insightful portrait of contemporary Japan."
Cet ouvrage s’adresse aux étudiants suivant un programme d’études en langue ou commerce japonais, ou encore au lecteur averti intéressé par l’Histoire et l’Economie du Japon. Le Japon de 2014 se trouve à la croisée de nombreux défis de taille, qui sont abordés succinctement en fin de livre. Trois ans après le « tsunami » meurtrier de la région de « Tohoku », où en est le processus de reconstruction ? Le nucléaire va-t-il être remplacé par les Energies Renouvelables ? Comment le pays va-t-il faire face aux défis démographiques ? Le Japon est-il toujours un pays Innovateur ? En préparant un cours, l’auteur s’est aperçu qu’il y avait, surtout en langue anglaise, assez bien de livres sur l’Histoire et l'Economie du Japon en général, surtout après 1945, mais très... Plus > peu de livres récents se concentrant sur une lecture (purement) économique de l’Histoire entière du Japon. Malheureusement, il y a encore moins de choix en langue française. D’où, sans doute, la pertinence de cet ouvrage! Keywords: Japan, Japon, Economie du Japon, Japanese Economy, Histoire du Japon, Japanese History, Lecture Economique, Histoire Economique, Economic History, Commercer avec le Japon, Doing Business with Japan, Commercer au Japon, Doing Business in Japan, Faire des Affaires au Japon, Emploi à vie, Life Employment, Innovation au Japon, les Japonais, the Japanese