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Taoists call it yin and yang; Buddhists refer to the two truths: existence is both absolute and relative. Just as physicists accept that a subatomic particle is also a wave, we can understand that the universe is both one (absolute, undivided) and many (conceptual, material). Mystics get lost in the absolute, while most see only the relative. Matt Mullen points out that both are necessary for living a life in concert with the way things really are.
Have you taken your business from good to great, only to find that “great” still isn’t cutting it? Are you making all the right moves in your career and still not receiving the recognition you have earned? Why do companies like Apple get all the attention, when you have difficulty getting anyone to focus on your efforts? In our homogenized world, companies in every sector—from big-box retail to financial services; from fast food to entrepreneurs—appear more and more alike, as do the tweets and LinkedIn pages of professionals across the country. But if people see you or your company as nothing more than a carbon copy of the competition, how can you expect to attract attention? Scott McKain’s original approach to this problem, first captured in his book Collapse of Distinction, was conceived and written in the direct aftermath of the 2008 financial meltdown. His forceful case for the importance of distinction—finding success by setting yourself apart from the crowd—resonated with thousands of readers. To reflect the changing reality since that book’s publication—and to incorporate new research and up-to-date examples—McKain, an internationally recognized expert on business distinction, has retitled and revised it as Create Distinction. Within these updated pages (including one entirely new chapter) you’ll find a potent cure for similarity and uniformity—the primary killers of businesses and careers. In engaging, story-filled prose, McKain lays out the cornerstones of distinction and equips you with the specific tools and knowledge you need to stand out. Whether you’re in the “C-suite” of a multinational company or just vying for your next promotion, you’ll learn how to rise above the fray and make your work unmistakable. With this practical advice, you’ll feel confident stepping up from the competition—and toward success.
Named by Forbes Inc. as one of the Top Ten business books of 2018. Scott McKain, award-winning speaker and author, explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the Ultimate Customer Experience every time. What if merely “standing out” from your competition isn’t enough to take your brand and business to the highest level? How do you become an iconic organization or leader? Being distinctive in the marketplace used to be the pinnacle of success. In today’s global marketplace, that mountain has become significantly more difficult to climb. And, with the explosion of social media, the competition for attention -- and customers -- is more intense than ever before. Standing out is not only more challenging than ever, it now has less of an impact on sustained growth. To be a lasting company, leader, or brand on a positive trajectory today, one must become iconic. In his new book, ICONIC, award-winning author and speaker Scott McKain examines what an iconic organization or leader is -- and helps you attain and retain that rare status. If your company has slipped in its standing (for example, think Sears or Nokia), McKain teaches you how you can regain your position. This is accomplished through unconventional ideas such as: • Go negative for greater success • Do not “under-promise/over-deliver” • Quit selling your products and services ICONIC is filled with insightful advice and practical examples. It’s not a book merely expressing an unproven, unrealistic theory. ICONIC teaches the critical, specific steps required to attain the highest level of distinction. Each chapter includes study questions to be used in company-wide or departmental focus groups to help you achieve iconic status. And, the examples used are not merely another recitation of praise for Starbucks, Apple, Google, Southwest, and Amazon. You will discover the only two factors upon which customers and employees judge your organization. You’ll meet and learn from the millionaire chimney sweep…the valet parking attendant building an iconic craft brewery…the single store steakhouse in the Midwest with higher revenue than New York City’s famed Tavern on the Green…and many more. ICONIC delivers powerful, practical, and precise steps for anyone from a Fortune 500 CEO to a solo-entrepreneur. From major industries to network marketing, there are critical insights awaiting you in ICONIC. The goal of this book is to is to help you and your organization achieve iconic status through sound research and practical wisdom. After reading ICONIC, you will be ready to take your business to the highest level.
The Mādhyamaka School of Indian Buddhist thought has had tremendous influence in the Buddhist world, particularly in Tibet, China and Japan: in the West it has become the subject of intense interest in the fields of comparative religion and philosophy. Many aspects of Mādhyamaka thought, however, remain obscure, especially during the period when Buddhist thought was first introduced to Tibet. Jñānagarbha's Commentary on the Distinction between the Two Truths is a concise and lucid introduction to the issues and personalities that dominated Indian Mādhyamaka thought on the eve of its introduction to Tibet. As an example of the influential but little-known Svātantrika branch of the Mādhyamaka School, Jñānagarbha's work shows quite vividly how the commitment to reason in the search for ultimate truth shaped not only the dialogue between Mādhyamaka thinkers and members of other Buddhist schools, but also the evolution of the Mādhyamaka tradition itself. David Eckel has translated Jñānagarbha's text in its entirety and provided an introduction that situates the text clearly in its historical and philosophical context. Extensive notes, a transliterated version of the Tibetan translation, and a reproduction of the original Tibetan blockprints make this volume useful to scholars as well as to the interested general reader.
A positive agility training method that's fun for you and your dog Designed expressly for dog owners who want the interactive thrill of agility sports without the rigid rules, pressures, and expenses of competition, Having Fun with Agility is a practical, down-to-earth guide to today's most popular canine sport. The seasoned trainer and award-winning writer Margaret Bonham explains proven, positive methods--such as clicker training--that will help your dog perform the kinds of fabulous feats you see at competitions. Whether your pet's a Chihuahua or a Great Dane, a Basset Hound or a mixed breed, Having Fun with Agility will help you and your dog master the basics--and enjoy doing it.
An expansive, yet succinct, analysis of the Philosophy of Religion – from metaphysics through theology. Organized into two sections, the text first examines truths concerning what is possible and what is necessary. These chapters lay the foundation for the book’s second part – the search for a metaphysical framework that permits the possibility of an ultimate explanation that is correct and complete. A cutting-edge scholarly work which engages with the traditional metaphysician’s quest for a true ultimate explanation of the most general features of the world we inhabit Develops an original view concerning the epistemology and metaphysics of modality, or truths concerning what is possible or necessary Applies this framework to a re-examination of the cosmological argument for theism Defends a novel version of the Leibnizian cosmological argument
Madhyamaka, or "Middle Way," philosophy came to Tibet from India and became the basis of all of Tibetan Buddhism. The Tibetans, however, differentiated two streams of Madhyamaka philosophy--Svatantrika and Prasangika. In this collection, leading scholars in the field address the distinction on various levels, including the philosophical import for both Indian and Tibetan Madhyamaka and the historical development of the distinction itself.
"The ideas, concepts, and methods of various religions must be tried on for size, must be lifted above museum displays, must be confronted and allowed to resonate with one's own character. It is in this spirit that I present here a personalized account of central Buddhist practices."--from the author's preface. Widely recognized as one of the West's leading scholars of Tibetan Buddhism, Professor Jeffrey Hopkins is renowned for his textual translations and original scholarship. For ten years he served as the principal English translator for His Holiness the Dalai Lama. The Tantric Distinction is his effort to make accessible the complexities of this highly sophisticated philosophy by sharing his personal, individual experience with Buddhist thought and practice. It lays out the entire Buddhist path as a living experience.
Vols. 2 and 5 include appendices.