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NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
The following pages are not offered to the reader as a history of the invasion of Russia by Napoleon. They are but the statement of the basis of observation on which M. Verestchagin has founded his great series of pictures illustrative of the campaign. These pictures are now to be exhibited in this country, and the painter has naturally desired to show us from what point of view he has approached the study of his subject-one of the greatest subjects in the whole range of history-especially for a Russian artist. The point of view is-inevitably in his case-that of the Realist; and this consideration gives unity to the conception of his whole career and endeavour. He has ever painted war as it is, and therefore in its horrors, as one of its effects, though not necessarily as an effect sought in and for itself. He has tried to be "true" in all his representations of the battle-field. His work may thus be said to constitute a powerful plea in support of the Tsar's Rescript to the Nations in favour of peace. My meaning will be best illustrated by a short sketch of M. Verestchagin and his work, as painter, as soldier, and as traveller.
October, 1916. Clara is sent to stay with her formidable aunt and uncle in the grounds of a country estate. Clara soon discovers that her new surroundings hold secrets: a locked room and a hidden key, and a mysterious boy who only appears in the gardens at night... But can Clara face up to her own secrets, and a war she’s desperate to forget?
Thirteen-year-old Donny lives with his deaf mother Skye, but after an accident Donny is taken into care. Soon it seems that his whole life has been built on a lie, and he and his new friends must work to unravel the mystery of his own identity. Suggested level: primary, intermediate.
Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.
FIND YOUR FEET. DISCOVER YOUR QUIRKS. GROW UP PERFECTLY WEIRD, PERFECTLY YOU. Did you know that ... * Finding your confidence is a lot like programming a computer? * Understanding photosynthesis can teach you about following your passions? * Peer pressure and Isaac Newton have more in common than you might think? Well, welcome to Dr. Camilla Pang's scientific survival guide to growing up! As a child Camilla loved patterns and putting things in order. She was obsessed with Stephen Hawking. And the only language she really understood was science. Diagnosed with autism age 8, Camilla saw the world very differently. But with science as her sidekick, she was able to translate ideas she could understand (like gravity, photosynthesis and algorithms) onto things she couldn't (like peer pressure, emotions and finding your voice). Today, Camilla is a scientist and an award-winning author, and she is here to share her scientific survival guide with you - so you can grow up with the courage to be yourself, no matter how different you feel or how tricky you might find it to connect. Because the hard part of growing up isn't dealing with other people (their opinions, their popularity or their exam results). No, the hard part is you: learning who you are and what makes you tick. And the really hard part is accepting that it's completely normal to be perfectly weird. In fact, it's essential to growing up happy.