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Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard -- only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right -- or is there another possibility? In this animated tour of the inner workings of the mind, psychologist Douglas T. Kenrick and business professor Vladas Griskevicius challenge the prevailing views of decision making, and present a new alternative grounded in evolutionary science. By connecting our modern behaviors to their ancestral roots, they reveal that underneath our seemingly foolish tendencies is an exceptionally wise system of decision making. From investing money to choosing a job, from buying a car to choosing a romantic partner, our choices are driven by deep-seated evolutionary goals. Because each of us has multiple evolutionary goals, though, new research reveals something radical -- there's more than one "you" making decisions. Although it feels as if there is just one single "self" inside your head, your mind actually contains several different subselves, each one steering you in a different direction when it takes its turn at the controls. The Rational Animal will transform the way you think about decision making. And along the way, you'll discover the intimate connections between ovulating strippers, Wall Street financiers, testosterone-crazed skateboarders, Steve Jobs, Elvis Presley, and you.
Founded in 1791 and in existence for more than two hundred years, the Kenrick iron foundry of West Bromwich, England produced some of the finest cast-iron hardware ever made. William and Clifford Staples' goal in studying the Kenrick case is to examine how taken-for-granted assumptions about class, gender, and familial relations contributed to the longevity of the firm. The authors' investigation uncovers three distinct political regimes of production that they characterize as successive forms of capitalist patriarchy. Indeed, it is contended that the Kenricks were able to maintain their power and their profits, to a great extent, because they were able to use patriarchy to solve pressing organizational problems. By balancing a concern with both the materiality of production and its ideological, cultural, and political moments, this book offers new insights into the nature of production politics, patriarchy, and the historical sociology of capitalism.