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Between 1996 and 2002, the Trust for Public Land helped communities design and pass ballot measures that raised more than $28 billion to fund parks and open space across the country. With growth and sprawl rapidly overtaking their open lands, communities are voting in record numbers to put money aside for conservation. Voters are coming to recognize the interrelationship between conserved land, a safe environment, a strong economy, and a livable community. Well-designed finance measures that reflect the unique conservation needs and funding capacities of their communities have a much better chance of passing. Writer Kim Hopper and the Trust for Public Land's team of conservation finance experts have put together a soup-to-nuts handbook on park and conservation funding. Designed for community leaders and involved citizens, local government officials and conservation professionals, this how-to guide explains the complex process of securing federal, state, and private conservation funds and--most importantly--researching, designing, and passing a local, voter-approved conservation finance measure. This book covers a range of campaign issues, from fundraising to field organizing to legal considerations.
Finally, a comprehensive book on land conservation financing for community and regional conservation leaders. A Field Guide to Conservation Finance provides essential advice on how to tackle the universal obstacle to protecting private land in America: lack of money. Story Clark dispels the myths that conservationists can access only private funds controlled by individuals or that only large conservation organizations have clout with big capital markets. She shows how small land conservation organizations can achieve conservation goals using both traditional and cutting-edge financial strategies. Clark outlines essential tools for raising money, borrowing money, and reducing the cost of transactions. She covers a range of subjects including transfer fees, voluntary surcharges, seller financing, revolving funds, and Project Related Investment programs (PRIs). A clear, well-written overview of the basics of conservation finance with useful insights and real stories combine to create a book that is an invaluable and accessible guide for land trusts seeking to protect more land.
Between 1996 and 2007, voters approved almost $24 billion for local government park, open space, and other conservation purposes. Despite this substantial sum for land protection, there was at that time no book available to guide officials as they implemented voters’ mandates. The Conservation Program Handbook was written in response to numerous requests to The Trust for Public Land for exactly this type of guidance from community leaders who wanted to know how to effectively conserve their iconic landscapes. In addition, in November 2008, despite massive doses of terrible financial news, voters across the U.S. approved land conservation funding measures. It was a record-breaking year for land protection financing, with voters demonstrating substantial support for open space ballot measures despite the economic and fiscal crisis of the time. The Conservation Program Handbook is a manual that provides all of the information—on a broad spectrum of topics—that conservation professionals are likely to encounter. It compiles and distills advice from professionals based on successful conservation efforts across the country, including a list of “best practices” for the most critical issues conservationists can expect to face. By providing information on how to do conservation work in the best possible manner, The Conservation Program Handbook has the goal of increasing the amount, quality, and pace of conservation being achieved by local governments throughout the nation.
Voluntary land conservation, resulting from increasingly alluring tax benefits, has significantly changed the face of land use in the United States and promises to have an even more significant influence in the future. There are more than 1,500 land trusts in the U.S. today, involving millions of acres of land that have been permanently protected by conservation easements. Most of these land trusts depend heavily upon the significant income or estate tax benefits offered by the federal tax code as an incentive for voluntary land conservation. However, only a very small percentage of land trust personnel, landowners or their advisors, or even government officials, fully understand the complexity of the requirements for these tax benefits. This is a comprehensive book on the tax benefits of the charitable contribution, or bargain sale, of a conservation easement. It provides a detailed explanation of the complex and extensive requirements of the federal tax code and related concepts, including the rules governing the operation of tax-exempt organizations such as land trusts. Clearly written, systematic in its coverage, it is intended to be of value for anyone who deals with land trust issues, including land trust staff and trustees, landowners, lawyers, accountants, government officials, and interested lay people. Structured for easy reference, A Tax Guide to Conservation Easements is designed to be used as a resource tool. Related topics are cross-referenced throughout. All principles in the book are illustrated with one or more useful examples. The tax benefits of contributing a conservation easement are unquestionably the heart of voluntary land conservation today. Knowledge of the tax law relating to land trusts and conservation easements is vital to properly establishing and managing land trusts and to insuring the tax deductibility of conservation easements. The future of voluntary land conservation is dependent on a clear understanding of tax policy. Complete, meticulous, and up to date, A Tax Guide to Conservation Easements is an essential handbook.
The bible of grassroots fundraising, updated with the latest tools and methods Fundraising for Social Change is the preeminent guide to securing funding, with a specific focus on progressive nonprofit organizations with budgets under $5 million. Used by nonprofits nationally and internationally, this book provides a soup-to-nuts prescription for building, maintaining, and expanding an individual donor program. Author Kim Klein is a recognized authority on all aspects of fundraising, and this book distills her decades of expertise into fundraising strategies that work. This updated seventh edition includes new information on the impact of generational change, using social media effectively, multi-channel fundraising, and more, including expanded discussion on retaining donors and on legacy giving. Widely considered the 'bible of grassroots fundraising,' this practically-grounded guide is an invaluable resource for anyone who has to raise money for important causes. A strong, sustainable fundraising strategy must possess certain characteristics. You need people who are willing to ask and realistic goals. You need to gather data and use it to improve results, and you need to translate your ideas in to language donors will understand. A robust individual donor program creates stable and long-term cash flow, and this book shows you how to structure your fundraising appropriately no matter how tight your initial budget. Develop and maintain a large base of individual donors Utilize strategies that pay off sooner rather than later Expand your reach and get your message out to the donor pool Translate traditional fundraising methods into strategies that work for social justice organizations with little or no front money Basing your fundraising strategy on the contributions of individual donors may feel like herding cats—but it's the best way for your organization to maintain maximum freedom to pursue the mission that matters. A robust, organized, planned approach can help you reach your goals sooner, and Fundraising for Social Change is the field guide for putting it all together to make big things happen.
In "The Story Handbook, contributors Tim Ahern, William Cronon, John Elder, Peter Forbes, Barry Lopez, and Scott Russell Sanders present us with the power of stories, narratives of people and places, and how those stories can advance the work of land conservation toward creating meaningful change in our culture. As TRUST FOR PUBLIC LAND president Will Rogers writes in his introduction, "true success in our work means moving land conservation out of the emergency room' of last-ditch efforts... To do this we will need to help create a fundamental change in how our society thinks about and treats land; we will need to nurture the flowering of a new land ethic. Stories may be our best way to get there." The Trust for Public Land is a leader in conservation, to improve the quality of life in our communities and to protect our natural and historic resources for future generations.
For years American urban parks fell into decay due to disinvestment, but as cities began to rebound—and evidence of the economic, cultural, and health benefits of parks grew— investment in urban parks swelled. The U.S. Conference of Mayors recently cited meeting the growing demand for parks and open space as one of the biggest challenges for urban leaders today. It is now widely agreed that the U.S. needs an ambitious and creative plan to increase urban parklands. Urban Green explores new and innovative ways for “built out” cities to add much-needed parks. Peter Harnik first explores the question of why urban parkland is needed and then looks at ways to determine how much is possible and where park investment should go. When presenting the ideas and examples for parkland, he also recommends political practices that help create parks. The book offers many practical solutions, from reusing the land under defunct factories to sharing schoolyards, from building trails on abandoned tracks to planting community gardens, from decking parks over highways to allowing more activities in cemeteries, from eliminating parking lots to uncovering buried streams, and more. No strategy alone is perfect, and each has its own set of realities. But collectively they suggest a path toward making modern cities more beautiful, more sociable, more fun, more ecologically sound, and more successful.
Environmental protection is a global issue. But most of the action is happening at the local level. How can communities keep their air clean, their water pure, and their people and property safe from climate and environmental hazards? Newly updated, The Environmental Planning Handbook gives local governments, nonprofits, and citizens the guidance they need to create an action plan they can implement now. It’s essential reading for a post-Katrina, post-Sandy world.