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This book explores the Black Panther character’s multimedia legacy against the backdrop of contemporary sociopolitical reality. The author critically analyzes the character’s role as a counter-narrative to regressive attitudes toward Africa and Black identity, as well as how he represents consolidated media reality.
"This book explores the Black Panther character's multimedia legacy against the backdrop of contemporary sociopolitical reality. The author critically analyzes the character's role as a counter-narrative to regressive attitudes toward Africa and Black identity, as well as how he represents consolidated media reality"--
This book explores the relationship between multiplicity and representation of non-European and European-American cultures, with a focus on comics and superheroes. The author employs a combination of research methodologies, including close reading of transmedia texts and interviews with transmedia storytellers and audiences, to better understand the way in which diverse cultures are employed as agents of multiplicity in transmedia narratives. The book addresses both commercial franchises such as superhero narratives, as well as smaller indie projects, in an attempt to elucidate the way in which key cultural symbols and concepts are utilized by writers, designers, and producers, and how these narrative choices affect audiences – both those who identify as members of the culture being represented and those who do not. Case studies include fan fiction based on Marvel’s Black Panther (2018), fan fiction and art created for the Moana (2016) and Mulan (2020) films, and creations by both U.S.-based and international indie comics artists and writers. This book will appeal to scholars and students of new media, narrative theory, cultural studies, sociocultural anthropology, folkloristics, English/literary studies, and popular culture, transmedia storytelling researchers, and both creators and fans of superhero comics.
Increasingly over the past decade, fan credentials on the part of writers, directors, and producers have come to be seen as a guarantee of quality media making—the “fanboy auteur.” Figures like Joss Whedon are both one of “us” and one of “them.” This is a strategy of marketing and branding—it is a claim from the auteur himself or industry PR machines that the presence of an auteur who is also a fan means the product is worth consuming. Such claims that fan credentials guarantee quality are often contested, with fans and critics alike rejecting various auteur figures as the true leader of their respective franchises. That split, between assertions of fan and auteur status and acceptance (or not) of that status, is key to unravelling the fan auteur. In A Portrait of the Auteur as Fanboy: The Construction of Authorship in Transmedia Franchises, authors Anastasia Salter and Mel Stanfill examine this phenomenon through a series of case studies featuring fanboys. The volume discusses both popular fanboys, such as J. J. Abrams, Kevin Smith, and Joss Whedon, as well as fangirls like J. K. Rowling, E L James, and Patty Jenkins, and dissects how the fanboy-fangirl auteur dichotomy is constructed and defended by popular media and fans in online spaces, and how this discourse has played in maintaining the exclusionary status quo of geek culture. This book is particularly timely given current discourse, including such incidents as the controversy surrounding Joss Whedon’s so-called feminism, the publication of Harry Potter and the Cursed Child, and contestation over authorial voices in the DC cinematic universe, as well as broader conversations about toxic masculinity and sexual harassment in Hollywood.
In the ever-changing digital age, storytelling and literacy are constantly evolving, presenting new and exciting challenges and opportunities for educators, researchers, and students alike. As audiences continue to interact with stories across numerous media platforms, from traditional print to digital mediums, it is becoming increasingly important to understand how these different forms of storytelling shape literacy practices. Unfortunately, the existing literature often fails to explore this complex interplay between media and literacy in a comprehensive way, preventing researchers from getting a full picture of these realities. Transmedia Applications in Literacy Fields addresses the critical gap in our understanding of transmedia storytelling and its impact on literacy development. By bringing together a diverse range of perspectives from leading scholars and educators, this book provides a comprehensive overview of how readers and viewers navigate the rich tapestry of stories across media. Through detailed case studies, classroom vignettes, and ethnographic examinations, readers gain valuable insights into the evolving nature of literacy in the digital age.
This book brings genre back to the forefront of the current transmedia trend. Genres are perhaps the most innately transmedial of media constructs, formed as they are from all kinds of industrial, technological and discursive phenomena. Yet, few have considered how genre works in a multiplatform context. This book does precisely that, making a uniquely transmedial contribution to the study of genre in the age of media convergence. The book interrogates how industrial, technological and participatory transformations of digital platforms and emerging technologies reshape workings of genre. The authors consider franchises such as Star Wars, streaming platforms such as Netflix, catch-up services such as ITV Hub, creative technologies such as virtual reality, and beyond. In setting the stage for the revival of genre theory in contemporary transmedia scholarship, this book pushes forward understandings of multiplatform media and the emerging form and function of genre across contemporary culture.
Marvel Studios has provided some of the biggest worldwide cinematic hits of the last eight years, from Iron Man (2008) to the record-breaking The Avengers (2012), and beyond. Having announced plans to extend its production of connected texts in cinema, network and online television until at least 2028, the new aesthetic patterns brought about by Marvel's 'shared' media universe demand analysis and understanding. The Marvel Studios Phenomenon evaluates the studio's identity, as well as its status within the structures of parent Disney. In a new set of readings of key texts such as Captain America: The Winter Soldier, Guardians of the Galaxy and Agents of S.H.I.E.L.D., the thematics of superhero fiction and the role of fandom are considered. The authors identify milestones from Marvel's complex and controversial business history, allowing us to appraise its industrial status: from a comic publisher keen to exploit its intellectual property, to an independent producer, to successful subsidiary of a vast entertainment empire.
Contributions by Mitchell Adams, Frederick Luis Aldama, Jason Bainbridge, Djoymi Baker, Liam Burke, Octavia Cade, Hernan David Espinosa-Medina, Dan Golding, Ian Gordon, Sheena C. Howard, Aaron Humphrey, Naja Later, Cormac McGarry, Angela Ndalianis, Julian Novitz, Alexandra Ostrowski Schilling, Maria Lorena M. Santos, Jack Teiwes, and Enrique Uribe-Jongbloed In recent years, superheroes on the page and screen have garnered increasing research and wider interest. Nonetheless, many works fall back on familiar examples before arriving at predictable conclusions. Superheroes Beyond moves superhero research beyond expected models. In this innovative collection, contributors unmask international crimefighters, track superheroes outside of the comic book page, and explore heroes whose secret identities are not cisgender men. Superheroes Beyond responds to the growing interest in understanding the unique appeal of superheroes by reveling in the diversity of this heroic type. Superheroes Beyond explores the complexity and cultural reach of the superhero in three sections. The first, “Beyond Men of Steel,” examines how the archetype has moved beyond simply recapitulating the “man of steel” figure to include broader representations of race, gender, sexuality, and ableness. The second section, “Beyond Comic Books,” discusses how the superhero has become a transmedia phenomenon, moving from comic books to toys to cinema screens and beyond. The final section, “Beyond the United States,” highlights the vibrant but often overlooked history of global superhero figures. Together, the essays in this collection form important starting points for taking stock of the superhero’s far-reaching appeal, contributing the critical conversations required to bring scholarship into the present moment and beyond.
As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making - analysing the complex industrial practice of managing franchises across interconnected online platforms. Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.
Over the past forty years, media education research has emerged as a historical, epistemological and practical field of study. Shifts in the field—along with radical transformations in media technologies, aesthetic forms, ownership models, and audience participation practices—have driven the application of new concepts and theories across a range of both school and non-school settings. The Handbook on Media Education Research is a unique exploration of the complex set of practices, theories, and tools of media research. Featuring contributions from a diverse range of internationally-recognized experts and practitioners, this timely volume discusses recent developments in the field in the context of related scholarship, public policy, formal and non-formal teaching and learning, and DIY and community practice. Offering a truly global perspective, the Handbook focuses on empirical work from Media and Information Literacy (MIL) practitioners from around the world. The book’s five parts explore global youth cultures and the media, trans-media learning, media literacy and scientific controversies, varying national approaches to media research, media education policies, and much more. A ground breaking resource on the concepts and theories of media research, this important book: Provides a diversity of views and experiences relevant to media literacy education research Features contributions from experts from a wide-range of countries including South Africa, Finland, India, Italy, Brazil, and many more Examines the history and future of media education in various international contexts Discusses the development and current state of media literacy education institutions and policies Addresses important contemporary issues such as social media use; datafication; digital privacy, rights, and divides; and global cultural practices. The Handbook of Media Education Research is an invaluable guide for researchers in the field, undergraduate and graduate students in media studies, policy makers, and MIL practitioners.