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Versatile leaders optimize organizations with positive changes - persistence, realism, and transparencyNo one is immune to these rocky economic times. Innovative businesspeople all over the country are adapting their organizational structures to survive, profit, and compete in today s unreliable market. The practical and relevant advice in Transformational Leadership: A Blueprint for Real Organizational Change by Randy Dobbs can be applied to major corporations and small businesses alike, as well as to non-profits, universities, hospitals, and other institutions.Transformational Leadership differs from often dry and notoriously boring business books - it reads like a novel. In it, Dobbs provides a step-by-step guide to improving the internal structure of any organization. Effective and common sense how-to advice is supported with concrete examples of the principles at work. His leadership insights will help sharpen the skills of beginning entrepreneurs as well as veteran moguls.His twenty-five years in leadership positions and extensive CEO experience at three companies makes Randy Dobbs a true leadership expert. As CEO of GE Capital, IT Solutions, he was awarded General Electric's Turnaround Business of the Year Award. Now the secrets of a successful executive are compiled into a readable, practical guide for all types of leaders.
A practical approach to business transformation Fit for Growth* is a unique approach to business transformation that explicitly connects growth strategy with cost management and organization restructuring. Drawing on 70-plus years of strategy consulting experience and in-depth research, the experts at PwC’s Strategy& lay out a winning framework that helps CEOs and senior executives transform their organizations for sustainable, profitable growth. This approach gives structure to strategy while promoting lasting change. Examples from Strategy&’s hundreds of clients illustrate successful transformation on the ground, and illuminate how senior and middle managers are able to take ownership and even thrive during difficult periods of transition. Throughout the Fit for Growth process, the focus is on maintaining consistent high-value performance while enabling fundamental change. Strategy& has helped major clients around the globe achieve significant and sustained results with its research-backed approach to restructuring and cost reduction. This book provides practical guidance for leveraging that expertise to make the choices that allow companies to: Achieve growth while reducing costs Manage transformation and transition productively Create lasting competitive advantage Deliver reliable, high-value performance Sustainable success is founded on efficiency and high performance. Companies are always looking to do more with less, but their efforts often work against them in the long run. Total business transformation requires total buy-in, and it entails a series of decisions that must not be made lightly. The Fit for Growth approach provides a clear strategy and practical framework for growth-oriented change, with expert guidance on getting it right. *Fit for Growth is a registered service mark of PwC Strategy& Inc. in the United States
Traditional "push/pull" marketing no longer works. Even highly-touted customer relationship initiatives are failing. Smart companies are pioneering an entirely new route to higher margins and sustainable competitive advantage: customer advocacy. This book reveals how it works, why it works, and how to make it work for your company. In today's environment, you must build unprecedented trust among customers who have more information, options, and sophistication than ever. You must transcend "relationship marketing" to focus on maximizing customer interests and deepening customer partnerships. It's not easy. But if you do it, you gain immense opportunities your competitors simply can't touch. Glen Urban offers a complete blueprint for getting there. You'll learn how to improve on all eight elements of customer advocacy, from transparency to partnership. Urban answers frequently asked questions about advocacy strategies, helping you identify and overcome your most significant obstacles. Then, drawing on new case studies, he shows how to align culture, metrics, incentives, and organization, driving effective advocacy throughout your entire organization.
The definitive guide to successful corporate transformation ?The framework Bob Miles illustrates in his new book has been the key tool Symantec has used to start the shift from being a technology-driven to a customer-driven company. Business leaders facing a variety of corporate transformation challenges will benefit from this important executive briefing.? -- Gordon E. Eubanks, Jr., chief executive officer, Symantec Corporation The distillation of a stellar twenty-year career, Leading Corporate Transformation is consultant Robert Miles's reply to executives who want to be able to rise to the most pervasive challenge facing them today: how to achieve fundamental transformation without exposing the organization to unacceptable risk. Here, in the form of an executive briefing, are the expert guidance and tools you need to meet a variety of corporate transformation challenges, whether you are trying to reposition a successful company, revitalize a failing one, merge different businesses and cultures, or manage a leadership succession process. These insights are relevant not only for senior executives, but also for managers at all levels of an organization undergoing fundamental transformation. If you are a leader who must effect organizational change, you will want to keep this book close at hand.
SHORTLISTED: Business Book Awards 2022 - People, Culture & Management category Company culture is the foundation of business success. Strong culture drives an average of four times more revenue growth, 12% more productivity and half the employee turnover rate. Driven by global health, economic and environmental emergencies and rising social justice and employee activism, organizations are urgently seeking a new cultural model which will enable them to thrive. Transformational Culture provides a blueprint for a fair, just, inclusive, sustainable, and high performing organization. With a foreword from Dave Ulrich and expert analysis of the benefits of a people-focused and values lead organization, it provides 8 transformational enablers to deliver individual, team and business success. Guidance is also included on how to tackle toxic cultures and behaviours, how to shift the dial from retributive to restorative justice, and how to develop humane and human HR and management systems. The book offers practical guidance for HR professionals and business leaders on how to redefine their culture and to embed a unique, practical framework to assist with the resolution of concerns, complaints, and conflicts at work. Tried and tested toolkits and templates plus case studies from organizations who have successfully implemented this approach including London Ambulance Service, Aviva, The FT and British Retail Consortium are contained within Transformational Culture making this an invaluable guide for anyone wishing to put their people and their values first.
This book uses stories and case studies from several industries to show how companies can rethink their customers, products and services, marketing, competition, and even their culture. The goal is a positive customer relationship that results in revenue growth, product innovation, and employee engagement.
In this volume, a team of national experts address the major elements key to system redesign and long-lasting reform, describing in detail the steps needed at the community, school, district and state-level by which to achieve long-lasting reform.
Use these power tools to discover, attract, convert, retain, and multiply customers, build brand credibility, diffuse buyers objections, increase your bottom line by 1500%, double, triple, or quadruple your income with unshakable confidence, develop affinity and loyal customers, set a target high point and bottom low point, and learn how to not be intimidated in the boardroom.
Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty. Marketers are facing increased pressure to connect every dollar spent to bottom-line results. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. The Marketing Performance Blueprint helps bridge those gaps: Align marketing talent, technology, and strategy to reach performance goals Drive digital marketing transformation within your organization Recruit, train, and retain a modern marketing team Propel growth through digital-savvy marketing agency partners Adapt more quickly to marketing technology advancements Create connected customer experiences Turn marketing data into intelligence, and intelligence into action Devise integrated marketing strategies that deliver real business results The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. The Marketing Performance Blueprint helps marketers blaze a trail of their own by providing a roadmap to success.
For over forty years a simple life blueprint has been customized by Jim Fannin, the master coach for 2,500-plus of the “best of the best” in life, business, and sports. His plan is now available to you and it includes proven, concrete tools and techniques to enhance every aspect of your life. You will learn tools to… · Swiftly reverse a negative day · Re-ignite the spark in your marriage · Reach peak performance at the right time and place · Gain more confidence and positive self-esteem · Find a “peaceful calm” when chaos and negative stress arrive · Simplify and balance your life “My entire family has thrived with Jim Fannin’s blueprint for living a successful life,” says Julie McAllister, mother, wife, and business executive. “For 10 years Jim Fannin has helped our student-athletes create a blueprint for their success. Our men’s golf program’s amazing achievements have Jim Fannin’s influence to thank,” says NCAA Coach of the Year Mike Small of the University of Illinois. “Jim’s life blueprint with his powerful tools and techniques worked for me as a professional athlete and they continue to work as a business owner, father and husband,” says former MLB All-Star John Buck. “With The Blueprint I changed my life and the direction of my company. Within two years I doubled my business and balanced and simplified my life,” says CEO Rob Wilson of Employco, USA “If you want to organize your life in order to be your genuine, authentic, best self, Jim Fannin’s The Blueprint is the proven solution,” says CEO Mike Flaskey of Diamond Resorts International.