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This book uses stories and case studies from several industries to show how companies can rethink their customers, products and services, marketing, competition, and even their culture. The goal is a positive customer relationship that results in revenue growth, product innovation, and employee engagement.
The Transformational Consumer They are the most valuable, least understood customers of our time. They buy over $4 trillion in life-improving products and services every year. If you serve their deeply human need to continually improve their lives, they will eagerly engage with your brand at a time when most people are tuning out corporate messages. They are Transformational Consumers, and no one knows them like Tara-Nicholle Nelson. Her Transformational Consumer insights powered her work at MyFitnessPal, which grew from 40 million to 100 million users in her time there. Nelson takes readers on a hero's journey to connecting with customers in ways both profitable and transformational. After going inside the brains, emotions, and behaviors of Transformational Consumers, Tara issues a call to adventure: a rallying cry to leaders to shift their focus from simply making products to solving their customers' problems. Nelson uses stories and cases studies from every industry to guide readers through this journey in five stages, shedding light on how to rethink their customers, their products and services, their marketing, their competition, and even their culture. The key to growing a business today is not building an app or getting new social media followers. The key is engaging people over and over again by triggering their deep, human desire for growth and transformation. When a company reorients every initiative to serve Transformational Consumers, it kick-starts a lifelong love affair with its customers—a love affair that results in unprecedented revenue growth, product innovation, and employee engagement.
Millions of consumers are actively seeking to unlock their potential and looking for businesses that can help. Tara-Nicholle Nelson shows companies how to create a two-way love affair with these ''transformational consumers.''
Charts the rise of consumerism and the new cosmopolitan material cultures that took shape across the globe from 1500 to 1820.
Daily existence is more interconnected to consumer behaviours than ever before, encompassing many issues of well-being. This edited volume includes 33 chapters on a wide range of topics by expert international authors, including unhealthy eating, credit card mismanagement, alcohol, tobacco, and much more.
Combine the benefits of digital opportunity and service with human experience to add 'heart' to the digital experience and guarantee consumer satisfaction.
This book covers technologies that pose new challenges for consumer policy, creative developments that can help protect consumers’ economic interests, innovative approaches to addressing perennial consumer concerns, and the challenges entailed by emerging ways of creating and delivering consumer products and services. In addition, it reflects on past successes and failures of consumer law and policy, explores opportunities for moving consumer law in a different direction, and discusses potential threats to consumer welfare, especially in connection with the changing political landscape in many parts of the world. Several chapters examine consumer law in individual countries, while others have an international focus.
Culture Is Everything ​A good leader builds and establishes a company culture people want to be a part of. A transformational leader elevates that, cultivating a culture in which everyone—throughout the organization—is empowered to use their talents to live and work at their best. As the chairman and CEO of Coca-Cola Consolidated, the largest Coca-Cola bottler in the United States, J. Frank Harrison III knows firsthand the importance of not only prioritizing culture but also living out and modeling the values that drive it. He believes every person in an organization matters and how they are led matters just as much. In The Transformation Factor: Leading Your Company for Good, for God, and for Growth, Harrison profiles his company and his own personal journey to show you the radical transformation and amazing ripple effects that come from a purpose-driven, people-focused culture and a leadership style that centers on serving others. With a company that employs over sixteen thousand people, Harrison understands that real culture transformation takes great effort, intention, and courage and also humility and generosity. His book is about teaching leaders how to engage in meaningful work with people, inspire a culture of genuine care, and mobilize everyone around a purpose that not only transcends the everyday work they do but also informs it. Harrison integrates faith with work and demonstrates a revolutionary approach to leadership, modeled after the heart of God. The Transformation Factor shows us what it takes to commit to and invest in people, helping them recognize their fullest potential, and how to transform any environment into a place of vitality, growth, and purpose. With clarity and honesty, Harrison speaks from his experience as a leader to offer us a new way to look at people, culture, business, and success.
A broadly experienced trio of rising church leaders share substantive research on churches and individuals that will help readers foster a culture wherein people intentionally grow in their Christian faith.
Leadership and engagement expert Mark C. Crowley shows how trading in the old business playbook for heart-led leadership strategies will create purpose-driven, dedicated employees and higher levels of performance. Revised and updated to address the needs of those managing Gen Z and millennial employees in addition to the latest global research on employee engagement. In this thoroughly revised and updated edition of his now classic book, visionary Mark C. Crowley provides the roadmap workplace leaders the world over are seeking: How to most successfully and sustainably inspire and manage other human beings in the post-pandemic era. · Nearly 50 million workers quit their jobs in the U.S. alone in 2021—a record number likely to be exceeded in 2022. · While we might imagine that an opportunity to earn greater pay is the key driver of this “Great Resignation,” research shows two-thirds of the reasons people leave jobs boil down to issues related to their engagement and overall well-being. · More specifically, people quit when they feel they aren’t valued, respected, appreciated, coached—or cared about personally—by their manager and organization. · Thanks in large part to the COVID pandemic and a global reset of what matters most to people in their lives, human beings have profoundly evolved in what they need and want in exchange for their work. · Consequently, a radical change in employee expectations demands that organizations and managers rapidly pivot by embracing leadership practices that match the moment. · The remedy to the Great Resignation is to adopt more humane ways of managing people knowing they inherently lead to infinitely greater engagement not to mention optimal employee performance. · In this new and updated version of his seminal and visionary book, Mark C. Crowley draws upon emerging medical and other scientific discoveries which prove it's the heart, not the mind, that drives human motivation and achievement. · While we’ve long been led to believe that human beings are essentially rational beings, new research shows that feelings and emotions far more often motivate human behavior and what people care about most and commit themselves to in their lives. · In light of this breakthrough understanding, it’s become incumbent upon workplace managers to pay great attention to their employees' emotional experience at work—far greater attention than any of us ever believed necessary. · Ironically, most of us were told the heart has no place in workplace management. In fact, most of us were taught that the heart acts like Kryptonite in leadership: it inherently undermines a manager's effectiveness - and lowers performance. · What makes this book so remarkable is that it brilliantly contradicts all those traditional beliefs and proves why people naturally and instinctively respond to managers who care about them personally and support their deep human needs. · To be absolutely clear, there's nothing soft or weak about the Lead From The Heart philosophy. Instead, it represents the future of workplace management and a roadmap to driving uncommon engagement, productivity and profitability when organizations around the world are wanting it most. · Rich with inspiring stories and illuminating research, this book proves that when you lead people with a greater balance of mind and heart, people naturally follow. And they also excel.