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Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.
Fully illustrated description of Shrewsbury’s well known, and lesser known, places that have been lost over the years.
Although well-known as the birthplace of Charles Darwin and for its idyllic location on the River Severn, in footballing terms Shrewsbury was still a backwater in the late 1970s. But Town's promotion for the first time in their history to Football League Division Two in 1979 changed all that. The 'Spirit of 79' propelled them into the limelight with a famous FA Cup run and an unlikely Third Division title triumph. Chelsea, Newcastle and West Ham would now be heading to Gay Meadow, and predictably Shrewsbury were the pundits' favourites for relegation. Come On You Blues is a vivid, first-hand account of Town's inaugural campaign in Division Two in 1979/80, as seen through the eyes of a 15-year-old fan and proud owner of a £12 junior season ticket. The book recalls the thrills and anguish of following a small team from Shropshire battling for survival in the second tier, and defying the odds by trouncing footballing giants, upstaging local rivals and scrubbing up well against exciting, up-and-coming sides.