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Describes a method of reducing pain and back injury that has been used by celebrities, Olympic medalists, and other sport figures.
Introducing Active-Isolated Stretching, the revolutionary yet remarkably simple flexibility program—featuring 59 stretches for over 55 different sports and everyday activities! Whether you’re a serious competitor or weekend warrior, you know that proper stretching before and after your workout can improve your performance, increase your flexibility, help prevent injury, and make you feel better. But did you know that the traditional way of stretching—lock your knees, bounce, hold, hurt, hold longer—actually makes muscles tighter and more prone to injury? There’s a new and better way to stretch: Active-Isolated Stretching. And with The Whartons’ Stretch Book, the method used successfully by scores of professional, amateur, and Olympic athletes is now available to everyone. This groundbreaking technique, developed by researchers, coaches, and trainers, and pioneered by Jim and Phil Wharton, is your new exercise prescription. The routine is simple: First, you prepare to stretch one isolated muscle at a time. Then you actively contract the muscle opposite the isolated muscle, which will then relax in preparation for its stretch. You stretch it gently and quickly—for no more than two seconds—and release it before it goes into its protective contraction. Then you repeat. Simple, but the results are outstanding. The Whartons’ Stretch Book explains it all. Part I contains the Active-Isolated Stretch Catalog, with fully illustrated, easy-to-follow stretches for each of five body zones, from neck and shoulders to trunk, arms, and legs—over fifty stretches in all. Part II offers specific stretching prescriptions for over fifty-five sports and activities, from running, tennis, track, and aerobics to skiing, skating, and swimming. You’ll also find advice on stretching for daily activities such as driving, working at a desk, lifting, and keyboarding. Part III discusses stretching for life, with specific recommendations for expectant mothers and older athletes. It also includes specific stretching exercises that could help you avoid unnecessary surgery. Give Active-Isolated Stretching a try for three weeks. You’ll never go back to your old stretching routines again.
For the 150th anniversary of Edith Wharton's birth: her three greatest novels, in a couture-inspired deluxe edition featuring a new introduction by Jonathan Franzen Born into a distinguished New York family, Edith Wharton chronicled the lives of the wealthy, the well born, and the nouveau riches in fiction that often hinges on the collision of personal passion and social convention. This volume brings together her best-loved novels, all set in New York. The House of Mirth is the story of Lily Bart, who needs a rich husband but refuses to marry without both love and money. The Custom of the Country follows the marriages and affairs of Undine Spragg, who is as vain, spoiled, and selfish as she is irresistibly fascinating. The Pulitzer Prize-winning The Age of Innocence concerns the passionate bond that develops between the newly engaged Newland Archer and his finacée's cousin, the Countess Olenska, new to New York and newly divorced. For more than seventy years, Penguin has been the leading publisher of classic literature in the English-speaking world. With more than 1,800 titles, Penguin Classics represents a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust the series to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-date translations by award-winning translators.
These 20 short stories and novellas offer an exquisite portrait of Old New York, spanning from the Civil War through the Gilded Age (New York Times). “Edith Wharton . . . remains one of the most potent names in the literature of New York.” —New York Times Edith Wharton wrote about New York as only a native can. Her Manhattan is a city of well-appointed drawing rooms, hansoms and broughams, all-night cotillions, and resplendent Fifth Avenue flats. Bishops’ nieces mingle with bachelor industrialists; respectable wives turn into excellent mistresses. All are governed by a code of behavior as rigid as it is precarious. What fascinates Wharton are the points of weakness in the structure of Old New York: the artists and writers at its fringes, the free-love advocates testing its limits, widows and divorcées struggling to hold their own. The New York Stories of Edith Wharton gathers twenty stories of the city, written over the course of Wharton’s career. From her first published story, “Mrs. Manstey’s View,” to one of her last and most celebrated, “Roman Fever,” this new collection charts the growth of an American master and enriches our understanding of the central themes of her work, among them the meaning of marriage, the struggle for artistic integrity, the bonds between parent and child, and the plight of the aged. Illuminated by Roxana Robinson’s introduction, these stories showcase Wharton’s astonishing insight into the turbulent inner lives of the men and women caught up in a rapidly changing society.
Train Your Heart for a Brand-New Start Professional athletes and weekend warriors alike have long looked to the father-son team of Jim and Phil Wharton for the cutting-edge advice on fitness. Now, following on the success of the bestselling The Whartons' Stretch Book and The Whartons' Strength Book, they present The Whartons' Cardio-Fitness Book, the ultimate guide to building endurance and heart health through cardiovascular training. Give them thirty minutes three times a week, and the Whartons will give you a better body, more energy, and a stronger heart. By becoming heart-fit, you'll not only lose extra pounds and decrease stress, but also help ward off heart disease, develop stronger bones, and build a healthier future. Special features of this book include: ¸ The seven myths about endurance training and your heart ¸ An owner's manual to your heart ¸ Setting goals for fitness and weight loss--and finding the time to work out ¸ Customizing a workout for ten different cardiovascular activities--walking, racewalking, running, jumping rope, aerobic dancing, swimming, in-line skating, cross-country skiing, cycling, and rowing--with detailed six-week training schedules for beginner, intermediate, and advanced levels ¸ Flip art to illustrate proper techniques ¸ Taking your workout to the gym ¸ Fueling your training with the right foods ¸ Special tips for children and older athletes
Business Models for Transforming Customer Relationships What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost? This is the promise of a connected strategy. New forms of connectivity--involving frequent, low-friction, customized interactions--mean that companies can now anticipate customer needs as they arise, or even before. Simultaneously, enabled by these technologies, companies can create new business models that deliver more value to customers. Connected strategies are win-win: Customers get a dramatically improved experience, while companies boost operational efficiency. In this book, strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in industries such as healthcare, financial services, mobility, retail, entertainment, nonprofit, and education, Connected Strategy identifies the four pathways--respond-to-desire, curated offering, coach behavior, and automatic execution--for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies. Whether you're trying to revitalize strategy in an established company or disrupt an industry as a startup, this book will help you: Reshape your connections with your customers Find new ways to connect with existing suppliers while also activating new sources of capacity Create the right revenue model Make the best technology choices to support your strategy Integrating rich examples, how-to advice, and practical tools in the form of "workshop chapters" throughout, this book is the ultimate resource for creating competitive advantage through connected relationships with your customers and redefined connections in your industry.