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Sales is not a battle, a war, or an athletic competition. Sales is a simple process with altruistic overtones and shading and needs not be complicated. In The Tao of Sales, author John Fabiano offers a unique and refreshing look at sales methods that are simple as well as elegant, emphasizing considerations and processes meant to strip away clichs and lead to a mutually successful and agreeable process for sales people and buyers. Different from traditional sales doctrine, Fabiano presents an eclectic conversation about effective methods for success in sales based on simplicity, questioning, ownership, ethics, and working smart. The Tao of Sales gives a plethora of how-to tips regarding a simple, organic sales process that is a collaboration between sales person and prospect rather than a competition. Fabiano uses his personal experiences to underscore many of the methods, principles, and points. Because sales advice and training takes many forms, shapes, and colors, he encourages practitioners make educated choices and to apply what resonates from within. The Tao of Sales is geared for the novice, the beginner, those needing to make choices or changes, and those looking for a better way. Praise for The Tao of Sales As one who has toiled successfully on both sides of the office doorsales consulting and sales managementreading this book felt like a great affirmation of all of the best things Ive learned from my mentors over the decades, minus all the bad stuff. Patrick Cuccaro, Managing Director, Affairs to Remember Caterers Small Business Advisory Council Alum, Yelp! Past Chairman of the Board, Georgia Restaurant Association Advisory Board, Special Events Magazine Are good sales people born or are they nurtured and developed from observation, experience, training, curiosity, and imitation? The question remains unanswered. The high achievers I met owned every piece of what they were doing to bring in the business. Basics, fundamentals, always won out and it was hard to get away from that. Those who had turned their sales process into a Zen like state were top performers. Those who knew the product and the competition backwards and forwards were top performers. Those who took the time to get to know their prospects inside and out were top performers. These were people who didnt compete with their clothes, grooming, and delivery. These were people who could deliver their presentations with their eyes closed, never having to look directly at the slide and who never read the slide, but talked from it. Simple fundamentals allowed them to be elegant with all they did.
Every business person knows that the old approaches to selling just don't work any more. Focused on applying the principles of the Tao to dealing with others, this book shows readers how to succeed in a new and unfamiliar customer-driven world. "The Tao of Sales" guides readers along a transformational path so that they think and act in harmony with the changing times in which we live.
The Tao of Sales: seeing clearly - selling wisely. Much of what we 'know' about selling turns out to be based on myth: that success means learning the right things to say, to get customers to do what we want - usually against their will. That's why selling can seem so difficult. Because most people don't like feeling controlled or manipulated and thus resist - at a subconscious level - being 'sold.' The Tao of Sales is grounded in a fusion of ancient Chinese martial arts discipline and the latest breakthroughs in understanding and practicing Emotional Intelligence. Its insights and exercises can help you change the dynamic with your customers from control and manipulation to collaboration and mutual gain. First published in 1997, The Tao of Sales attracted enthusiastic readers until it went out of print, a few years later, with the business failure of its publisher. It has now been re-issued to bring the same clarity and success to the work and lives of new readers.
New Updated 2nd Edition. You can't lead without this classic masterpiece. This bestselling masterpiece of practical philosophy will guide you to enhanced interpersonal relationships and the cultivation of enduring leadership qualities. Heider provides simplest and clearest advice on how to be the very best kind of leader: be faithful, trust the process, pay attention, and inspire others to become their own leaders. The Tao of Leadership is a blend of practical insight and profound wisdom, offering inspiration and advice. Often used as a Management/Leadership training text by many Fortune 500 corporations, IBM, Mitsubishi, Prudential, GE, Intel, Converse, The Israeli Intelligence Corps, and more.
Selling Spirituality shows how spirituality today functions as a powerful commodity in the global marketplace, promising to soothe away the ills of modern life whilst functioning as a silent form of economic, cultural and political restraint.
It’s time to take the mystery out of Twitter You’re busy and don’t have time to decipher the confusing world of Twitter. In less than two hours, this bestselling book will show you how to connect and start creating meaningful business and personal benefits right away! Behind every Twitter triumph, there is a well-defined success formula. This is The Tao of Twitter . . . a path, a majestic random synergy that holds the potential to impact your daily life . . . if you know that way! Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark W. Schaefer teaches you: Secrets to building influence on Twitter The formula behind every Twitter business success 22 ways to build an audience that wants to connect to you Content strategies, time savers, and useful tips 20 ways to use Twitter as a competitive advantage Start your journey toward social media influence and business success today by learning, and following, The Tao of Twitter!
The Tao of Strategy combines ancient wisdom from the Eastern world’s great philosophers and lessons from modern-day business leaders to provide readers innovative approaches to unlock strategic breakthroughs for themselves and their organizations. Today’s organizational strategists—including executives, managers, consultants, and the business students who aspire to join their ranks—will encounter novel ways of solving complex problems. In this engaging examination of the wisdom of Confucius and the strategies of The Art of War, the mindfulness of the Buddha and the perspectives of the Bhagavad Gita, as well as the advice of The Tao Te Ching and the fun of playing the ancient board game of Go, The Tao of Strategy presents alternative, creative ways to open up one’s strategic thinking. The Tao of Strategy highlights a range of companies, from earth-moving equipment manufacturers Komatsu and Caterpillar to technology providers Infosys and Sun Microsystems to financial institutions Bank of America and Goldman Sachs. Interviews with chief executives from China Steel, PTT Group, Bacardi, Rodale Press, Aston Martin, and other organizations reveal how insights from Eastern philosophy inform the strategic decision-making of organizations and leaders around the world. By engaging with Eastern philosophy from the perspective of organizational strategy, The Tao of Strategy offers a novel approach to strategic thinking that can help readers navigate today’s increasingly complex strategic challenges and unpredictable global environment.
Tao has been built into the foundation of East Asian culture for millennia, and many books have been written to explain it. But Tao cannot fully be explained in words; it can only felt and experienced. Tao is something you live, day by day, moment by moment. It's the omnipresent oneness beyond ephemeral phenomena that expresses itself in everything. New York Times bestselling author Ilchi Lee, an enlightened Tao master from South Korea, has laid out a path to living Tao every day. Along this path, he guides you to an understanding of the meaning of birth, death, and everything in between, building a foundation for living a complete and whole life. The universal principles contained in "Living Tao: Timeless Principles for Everyday Enlightenment" stem from the Korean practice of Sundo, an ancient tradition of mind-body training, as well as Lee's own life experience. With these tangible principles, Ilchi Lee makes this profound topic simple and accessible. "Living Tao" has an unparalleled depth in its simplicity that anyone can absorb and immediately apply. * 2015 INDIEFAB Book of the Year Award Winner, Bronze, Body, Mind & Spirit
Sales managers have the most difficult job in the business world. They are responsible not just for revenue, but also for the hiring, coaching, training, and deployment of the employees who must generate it. Before the advancements that inspired Scientific Selling, sales managers had few tools to help them succeed at these disparate yet essential tasks. Today, however, the scientific approaches described in this book allow sales managers to more effectively measure, refine, and improve every aspect of the sales environment. Using easily-understood examples, graphics, charts, and explanations, Scientific Selling describes how to: Predictably improve sales results. Attract and retain top sales performers. Sharply decrease employee turnover. Spend sales training dollars more wisely. Better target sales coaching efforts. Move into consultative selling more quickly. And much more. Scientific Selling features over a dozen case studies illustrating exactly how scientific measurement and testing have improved sales performance within different kinds of sales groups inside multiple industries.