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Traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion" based on shared experiences and values. This consumer is a mindset-not a race or age-that responds to shared values and experiences, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America."--
The suntan experienced a profound change in the last century. Considered a mark of the lower class for hundreds of years, tanning became a fad in the early 1920s and remains popular today. The tan, though, was much more than a matter of fashion,enjoying at first a boost from the medical establishment. Opinions ranging from hard science to quackery lauded the suntan as something of a panacea. Near the end of World War II, however, researchers increasingly warned against the hazards of overexposure to the sun, and a large new industry developed--sunscreen. Americans' current paradoxical obsession with the tan developed almost entirely from the conflicting rays of twentieth century thought. This history examines the twentieth century suntan as a social and scientific phenomenon. Beginning with the years 1900-1920, it debunks the myth that changing attitudes toward the tan sprang largely from the world of fashion. Initial pro-tanning medical hype, emerging negative opinions of sunbathing near the middle of the century, the development of sunscreens, the debate over sunscreen efficacy, and the sunless tan are all covered here. Numerous pictures demonstrate changing perceptions of the suntan, displaying advertisements for products that promoted, prevented or healed tans.
This book offers a firsthand glimpse into the intellectual challenges that Russia's turbulent transition generated. It deals with many of the most important reforms, from Gorbachev's half-hearted "perestroika," to the mass privatization program, to the efforts to build legal and regulatory institutions of a market economy.
Harness some true scripture power as you unleash your inner Nephi. With charts, checklists, and cartoons, this book is anything but boring. Discover how to turn setbacks into comebacks, how to pray the right way, and even how to get a last-minute date. Perfect for take-charge teens, their leaders, and anyone hoping to make it to the ultimate promised land.
In Nonprofit Nation, the new edition of his classic work,O'Neill takes a fresh look at the nonprofit sector and the power ithas to use its growing visibility and strength. Like the firstedition, this new book is an up-to-date, comprehensive guide tounderstanding the nonprofit sector. Identifying and examining themajor nonprofit subsectors-health care, arts, social service, andreligious organizations, for example-and detailing their particularconcerns and impact enable O'Neill to explore their influence onbusiness, government and society. The new edition also features: * Expanded sections on scope and impact * Updated and enlarged statistical information * New insights on the development of the nonprofit sector * A new section on theories of the nonprofit sector
"This book explores television and race from the persepctive of industry writers, producers, directors, and executives. Listening to those directly involved in bringing diversity to television helps uncover the process whereby difference is created and recreated in both the workplace, and on the television screen."--Back cover.
Pulitzer Prize Nominated Winner of the 1993 PEN/Newman's Own First Amendment Award for Claudia Johnson's extraordinary efforts to restore banned literary classics from Florida classrooms. Part memoir, part courtroom drama, and part primer for advocates fighting assaults on free speech, Stifled Laughter is the story of one woman's efforts to restore literary classics to the classrooms of rural north Florida. Updated with a new introduction, Johnson's honest, often hilarious, first-person account of censorship in its modern form provides valuable insight into why the books children read at school remains a controversial issue, and why free speech in America remains a precarious right. Johnson fights tirelessly to keep texts like Lysistrata and "The Millers Tale" in Florida school textbooks regardless of a preacher's efforts to take them out. Readers are given a glimpse into the courtroom and all the drama, passion, and hard work that follows. Johnson's writing is witty, emotional, and humorous, and it makes you want to jump in and fight censorship and book banning right alongside her. For anyone who has ever wondered just how far those who seek to ban books will go in limiting free expression, this book proves once again that the personal is political. At a time when book banning has reached new heights, parents and teachers, writers, and readers will all benefit from Johnson's experience and be touched by her spirit and courage.
Read Diane McEachern's posts on the Penguin Blog. Protecting our environment is one of the biggest issues facing our planet today. But how do we solve a problem that can seem overwhelming-even hopeless? As Diane MacEachern argues in Big Green Purse, the best way to fight the industries that pollute the planet, thereby changing the marketplace forever, is to mobilize the most powerful consumer force in the world-women. MacEachern's message is simple but revolutionary. If women harness the "power of their purse" and intentionally shift their spending money to commodities that have the greatest environmental benefit, they can create a cleaner, greener world. Spirited and informative, this book: - targets twenty commodities-cars, cosmetics, coffee, food, paper products, appliances, cleansers, and more-where women's dollars can make a dramatic difference; - provides easy-to-follow guidelines and lists so women can choose the greenest option regardless of what they're buying, along with recommended companies they should support; - encourages women to spend wisely by explaining what's worth the premium price some green products cost, what's not, and when they shouldn't spend money at all; and - differentiates between products that are actually "green" and those that are simply marketed as "ecofriendly." Whether readers want to start with small changes or are ready to devote the majority of their budget to green products, MacEachern offers concrete and immediate ways that women can take action and make a difference. Empowering and enlightening, Big Green Purse will become the "green shopping bible" for women everywhere who are asking, "What can I do?"
The church's spiritual "immune system" has broken down, and instead of standing up to the evils that destroy our culture, we're helping to spread them. Here is a truthful and hard-hitting book for anyone interested in real revival.
Checklist for Change diagnoses the problems in American higher education today and describes principal reforms that must occur in combination in order for it to remain a vital enterprise: a fundamental recasting of federal financial aid; new mechanisms for better channeling the competition among colleges and universities; recasting the undergraduate curriculum; and a stronger, more collective faculty voice in governance that defines not why, but how the enterprise must change.