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A comprehensive text that covers photography essentials, information specific to weddings and images and strategies of leading wedding photographers worldwide.
A full-color reference to planning for and executing a successful wedding day shoot Wedding photography has become a major industry, and the number of photographers getting into this field is rapidly increasing—making it even more competitive. Written by top wedding photographer, Kenny Kim, this full-color reference walks you through all the major (and minor) steps involved in planning and organizing a successful wedding day shoot. You'll get unique advice on everything from your initial meeting with the engaged couple to the final presentation of the commemorative book. Packed with checklists, schedules, etiquette tips, and much more, this book is an essential wedding photography resource for every wedding photographer. Provides detailed coverage of all the major and minor steps in preparing for a successful wedding day shoot Explores preparation for every detail of taking unique and memorable wedding day photos Spans the initial meeting with the couple all the way to presenting them with their photo album Reassures you of your preparation, using checklists, schedules, etiquette tips, answers to questions, and more From rings and vows to dancing and "wows", this resource will help you prepare to capture every moment of a couple's special day.
Expert advice on becoming a successful wedding photographer Wedding photography can be a great hobby or home-based business. But while it's an exciting and lucrative field, it also has its challenges. Now, you can turn to Digital Wedding Photography For Dummies for friendly, hands-on guidance on selecting the right equipment, building a client list, and developing the skills and techniques needed to create stunning and memorable images. Covers tools and techniques practiced by some of the most successful photographers in the business Advice on camera settings, lighting, and angles How to create a professional experience that will put clients at ease Build a portfolio and connect with clients Start a wedding photography business Whether you're an aspiring wedding photographer who wants to learn about the techniques that make the best wedding photographers successful, or are in the business and want tips and advice to improve your skills, this practical guide has you covered.
Learn how to confidently build a thriving and profitable career as a professional wedding or portrait photographer!

For nearly a decade, renowned wedding and portrait photographer Roberto Valenzuela has been sharing his vast knowledge and unique, systematic approach to making photographs as he has taught workshops around the world and written five critically acclaimed and bestselling books that cover composition, posing, lighting, and wedding photography (his Picture Perfect and Wedding Storyteller series of books). He has helped countless photographers improve their craft.

But the truth is that you can create the most amazing photos…yet still have a failing business. And what’s the point of being a great photographer if you can’t build a career, pay your bills, and feed your family? In order to create a thriving business, you need a different kind of knowledge and a new set of tools to succeed. In The Successful Professional Photographer, for the first time Roberto turns his focus on the business and marketing of your photography so that you can build and sustain a highly profitable business as a wedding and portrait photographer. Roberto shares all his hard-earned knowledge regarding finding clients, marketing and presenting your work, and getting paid what you deserve. Topics include:

    • Best practices and strategies for Instagram, YouTube, and Facebook
    • Being found through SEO
    • Promoting yourself and your work
    • The role that testimonials and reviews play in your success
    • Creating long-term client relationships
    • Forming personal connections with clients with promo videos
    • Why you should feature your work in publications
    • Pricing your work and the gentle art of the up-sell
    • Understanding and conveying the crucial importance of selling prints

While the photographs you create are the core of your work as a photographer—being exceptional at your craft is a must—that’s only half of the formula you need for building and sustaining success. The other half of the formula is here, in The Successful Professional Photographer. Implement the strategies and techniques outlined here, and you’ll have everything you need to succeed and build a long, prosperous, fulfilling career as a wedding or portrait photographer.

Foreword by Luke Edmonson

World-class wedding photographer shares his simple yet powerful recipe for creating a strong style and a profitable business.
IMAGINE THE ADVANTAGE YOU’D HAVE IF ONE OF THE WORLD’S TOP WEDDING SHOOTERS SHARED HIS SECRETS WITH YOU World-renowned wedding photographer, and one of the most widely acclaimed instructors in the industry today, David Ziser brings his no-nonsense, straight-to-the-point teaching style to a book that totally rewrites the rules for how wedding photography is taught. This groundbreaking new book is the first of its kind to focus on the exact areas that wedding photographers have been begging a top pro like David to cover, including how to create professional quality light and beautiful images in every situation, how to compose wedding images that sell, and how to create amazing images in the limited time and at the fast pace of a wedding. But David doesn’t just stop there. He covers every aspect of what today’s brides and wedding couples want from a wedding photographer, including poses that work every time and can’t-miss lighting setups you can use again and again, and everything is laid out in a brilliant step-by-step method that makes learning these techniques so easy, you’ll be able to pull off these same looks yourself (without spending thousands on expensive equipment). Plus, the book is packed with David’s tricks of the trade that he’s picked up in a career shooting all over the world. LEARN HOW THE PROS REALLY DO IT Each year David trains thousands of photographers on how to shoot weddings like a pro. He knows the problems and challenges today’s wedding photographers face, and that’s exactly what he covers in this book. You’ll learn everything on the list here and much more: Professional posing and composition tips Simple on-location lighting setups that are specially designed for the wedding photographer How to get gorgeous images using a minimal amount of time and equipment Creative lighting techniques that anyone can use to create dramatic wedding portraits that will set you apart David’s own camera settings and lens selections (which lenses to use when, and why), and how to get the best results with your existing gear How pros use on- and off-camera f lash, and a host of tricks of the trade that will make you more profitable and have you delivering the type of wedding shots you’ve always dreamed of! Plus, the book includes the complete cover-to-cover layout from one of David’s wedding album designs to help spark your creative juices and give you ideas to take your own layouts to the next level. The wedding photography industry has been waiting for a landmark book that would become “the book” that finally changes everything, and that’s exactly what you’ll be getting with the purchase of this book.
Outlining a theory that combines the refinement of traditional posing techniques with the more organic, spontaneous techniques of photojournalism, this creative and informative resource offers poses that rely on personality and interaction. These instructions from a veteran wedding photographer provide the skills needed to recognize what makes a great pose and how to subtly direct your clients to achieve the needed balance between looking great and looking comfortable. Ultimately, this grouping of modern and traditional shots offers answers to the complications faced when attempting to pose wedding parties quickly while keeping the natural look that all wedding couples desire.
"Now aspiring wedding photographers have a comprehensive guide to building a profitable wedding business! Profitable Wedding Photography contains all the necessary tools and strategies to successfully launch and grow a personally rewarding and financially successful wedding photography business. Drawing from her 23 years of experience in the wedding photography industry, author Elizabeth Etienne helps readers reduce the growing pains both in shooting a wedding and dealing with wedding clients. With an introduction written by celebrity wedding planner Colin Cowie, this indispensable book shows how to create a great product, offer dynamic customer service, price your product and service appropriately, package your product uniquely, and market that product in the most effective way possible. Unique features include prep sheets such as: couple's questionnaire, shot list, photo timeline, helpful hints, contract, and package rate sheet. Anyone looking for practical advice on how to start and grow a wedding business will need this one-stop resource from one of the most sought after wedding photographers in the world"--
A full-color reference to planning for and executing a successful wedding day shoot Wedding photography has become a major industry, and the number of photographers getting into this field is rapidly increasing—making it even more competitive. Written by top wedding photographer, Kenny Kim, this full-color reference walks you through all the major (and minor) steps involved in planning and organizing a successful wedding day shoot. You'll get unique advice on everything from your initial meeting with the engaged couple to the final presentation of the commemorative book. Packed with checklists, schedules, etiquette tips, and much more, this book is an essential wedding photography resource for every wedding photographer. Provides detailed coverage of all the major and minor steps in preparing for a successful wedding day shoot Explores preparation for every detail of taking unique and memorable wedding day photos Spans the initial meeting with the couple all the way to presenting them with their photo album Reassures you of your preparation, using checklists, schedules, etiquette tips, answers to questions, and more From rings and vows to dancing and "wows", this resource will help you prepare to capture every moment of a couple's special day.