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This is an outstanding book by an outstanding scholar. This is the first book to really explain what social capital means and how and why firms generate value and profit from social capital. The author combines a rigorous approach to empirical evidence in support of her arguments with new theoretical insights. This is a "must read" for all those concerned with firm competitiveness, knowledge acquisition and social capital theory.' - Michael G. Hobday, University of Sussex, UK This groundbreaking book explores whether, how and why firms may generate value from social assets. Based on original empirical evidence, this is the first book that systematically integrates different approaches to social capital and develops a new and more comprehensive framework that relates social capital to various firm's strategies. The author delves deeply into the nature, dimensions and dynamics of social capital deploying research and analytical techniques from a wide variety of disciplines including, the theory of the firm, entrepreneurship, regional studies, strategic management, international business and innovation studies. Francesca Masciarelli provides insights into a new multilevel configuration of social capital and supports this with an abundance of empirical evidence.
For this book Bartkus and Davis assembled the social capital equivalent of the New York Yankees slugger s row of the 1950s, recruiting some of the best Hall of Fame hitters around along with a number of future stars still early in their careers. The result is a good reflection of the current state of the literature on social capital. Robert D. Putnam, Harvard University, US Social capital is widely used and sometimes mis-used by scholars, policymakers, and the general public. The time has come for thoughtful reflection, synthesis, and informed criticism regarding this important concept. Bartkus and Davis have developed a ground-breaking collection of essays exploring the ideas and evidence underpinning social capital. Denise M. Rousseau, Carnegie Mellon University, US At heart, social capital is a simple concept that relationships matter. Bartkus and Davis foster a vibrant debate among leading scholars as to the critical definition, creation, and consequences of social capital. I commend Bartkus and Davis for their interdisciplinary efforts, for there is no more important challenge facing the social sciences today than the exploration of trust and social capital in our society. Father Theodore Hesburgh, University of Notre Dame, US Social capital has taken the social sciences by storm yet remains fraught with controversy. Despite its complexity and conceptual difficulties, the persistent interest in social capital arises from the fact that it helps us make sense of why people do what they do. This book showcases new innovative research in economics, politics, sociology, and management regarding the topic. Leading scholars from a variety of disciplines present ground-breaking new research exploring the still-undiscovered value of social capital. The book employs a self-consciously multi-disciplinary approach to address two objectives: reaching out and reaching in. Through theoretical and empirical scholarship, the authors explore the many contexts in which the phenomenon can have impact. In effect, social capital research reaches out to issues of economic well-being, civic participation, educational achievement, knowledge and norm formation, and competitive advantage. Further, the authors investigate the many connections between the core themes of social capital and the pillars on which it rests, including structural networks, cognition, relationships and trust. This book is fundamentally about bridging bridging across disciplines, units of analysis, and themes. Scholars, students, and other interested readers from the social sciences and management will find this book challenging and illuminating.
Social capital - the informal networks, trust and common understanding among individuals in an organization - determines major competitive advantages in today's networked economy. Knowledge and Social Capital explains how social capital can drive collaboration, reconcile an organization's internal and external labor markets, and improve organizational effectiveness. This edited compilation of authoritative articles helps readers understand how they can build and capitalize on their own organizations' social capital. Knowledge and Social Capital teaches core principles and important strategies to a range of executives, including organizational development specialists, corporate strategists, and knowledge management professionals. Readers will learn how an organization can:
Providing new insight into an important community development challenge, this text looks at how to stimulate the formation of community-based organizations and effective citizen action in neighbourhoods.
This book shows the important links between social conditions and health and begins to describe the processes through which these health inequalities may be generated. It reviews a range of methodologies that could be used by health researchers in this field and proposes innovative future research directions.
New techniques to refresh and recharge your brands How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged. The success of recent "green" campaigns as a means of connecting with, satisfying, and attracting new consumers is just the tip of the iceberg. As the international playing field continues to be leveled, in order to sustain and expand their success, brand owners must interact with their customers more than ever before, forging new and stronger links, and increasing their stock of social capital. At last, there is a book that addresses the growing significance of social capital in the business world. Brand Valued explores how as the strength, depth, and quality of interactions between a brand and its customers improve, increased opportunities to demonstrate trustworthiness arise. This in turn creates a self-fulfilling cycle, wherein trust begets social capital, which begets more trust—and even shared thinking—not to mention better sales. Brand Valued will receive the full support of Havas, the fifth largest global communication and marketing services group in the world. In easy to understand terms, and using concrete examples, Brand Valued provides: The tools necessary to stimulate dialogue—and new ways of thinking—between a brand and its intended audience Methods for extending brand messaging to wider audiences Ideas on how to make brands the engines of social capital, getting rid of unsustainable practices to foster more sustainable patterns of consumer behaviour Suggestions for the development of a new brand strategy that reduces costs through innovative and lasting solutions to problems Unpublished data on the role of consumer trust in new products based on research carried out by the Havas Group across over 150 brands in nine different markets A wiki component to the book in an accompanying website. Designed to forge stronger channels of dialogue and communication with customers and consumers, the book is a must-read for anyone committed to keeping their brand relevant in the twenty-first century.
'Lee takes the oft cited belief that entrepreneurial endeavour lives and dies by the quality of the networks set in play, and subjects it to a rigorous and sustained analysis. In this he not only provides the reader with an authoritative theoretical and empirical foray into how entrepreneurs can create and sustain different forms of social capital, he does so with a strong sense of how power frames and taints its acquisition and use. Lee1s book is a valuable contribution to our understanding of how in entrepreneurial activity, as in many walks of life, it is those with already established status who set the agenda by which opportunity and its pursuit is constituted'. Robin Holt, Professor of Entrepreneurship, Politics and Society, Copenhagen Business School, Denmark Robert Lee drives forward the agenda of socially-situated cognition research, moving beyond a static model of entrepreneurial cognition and offering instead a dynamic, socially embedded, communication-based perspective. He breaks from the traditional focus on either the individual entrepreneurial agent or the social and institutional context of entrepreneurship and makes a serious and skilful effort to provide an integrative understanding of the entrepreneur as placed in a complex, relational and ambiguous context. Recognising that entrepreneurship is both cognitive and relational, he plays with the idea of power within legitimacy creation and through this illustrates the ultimately distributed nature of entrepreneurial processes. This book adds to the growing domain of socially-situated entrepreneurial cognition research and will appeal to those interested in understanding the connection between cognition, communication and legitimacy in the context of entrepreneurship. Jean Clarke, Professor of Entrepreneurship and Organization, Leeds University Business School, University of Leeds, UK ‘In a very welcome contribution to the literature, Robert Lee explores the social capital mobilised by entrepreneurs and develops a communicative action approach that yields important insights into how would-be entrepreneurs achieve legitimacy through navigating the complex web of power and status relations in which they are enmeshed. This book will appeal not only to those interested in entrepreneurship, but also be a valuable reference source for those interested in the workings of social capital’. Michael Bresnen, Professor of Organisation Studies, Alliance Manchester Business School, University of Manchester, UK This book presents a novel and intellectually stimulating account of the understudied links between entrepreneurial newcomers’ bridging ties and their networked cognition. With a paucity of research addressing cognitively specific features of networked language and conduct, The Social Capital of Entrepreneurial Newcomers explores how entrepreneurial newcomers attune their cognition when interacting with high status and powerful vertical bridges. Largely reflecting communication accommodation perspectives, the author theoretically and empirically examines entrepreneurial newcomers’ cognitive ‘convergence’ and ‘divergence’ when bridging.
This work details various methods of gauging social capital and provides illustrative case studies from Mali and India. It also offers a measuring instrument, the Social Capital Assessment Tool, that combines quantitative and qualitative approaches.
Seminar paper from the year 2012 in the subject Economics - Finance, grade: 1,7, Maastricht University (School of Business and Economics), language: English, abstract: Since the development of supply chain management, management and academic researcher have pointed out the importance of social contacts, networks and relationships. Dense networks and loads of relationships were considered as competitive advantage and departments introduced extra budgets to invest in the relationships with any buyer or supplier to increase the social capital between those companies to the maximum, assuming a linear relationship between social capital and performance. However, the emphasis put on the bright side made companies blind for the negative effects of social capital and the fact that the relationship not can be understood as a linear function. This paper reviews selected pieces of literature on the topic of social capital in order to assess the paradox existing around the concept of social capital by studying how a buyer-supplier relationship can be affected positively as well as negatively by social capital. Furthermore, the specific concept of lock-in situations in supply chains will be explained and discussed. The first section discusses general definitions of social capital and different interpretations of the concept. In two subsections, the positive and negative aspects of social capital will be discussed. Afterwards, the next section will outline the factors influencing the outcomes of social capital. Subsequently, the last section elaborates on how to guard against the negative outcomes of social capital and how to deal with them if they are inevitable. Finally, a conclusion will be drawn and the limitations are addressed.