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This abridged edition of Vance Packard's 1959 The Status Seekers presents a picture of American society in the late 1950s that allows students to develop a more accurate and complex understanding of an often-caricatured era. Daniel Horowitz's introduction provides historical context, an assssment of the book's impact, and a discussion of its critical reception.
A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.
Examines the invasion of privacy in the United States by government, business, and education. Describes surveillance techniques and tools of investigative experts.
Do you find yourself living with an ongoing, unquenchable restlessness or passionate curiosity and wondering why this is the case? You can restore your faith in your destiny as a seekersomeone in search of a genuine understanding and experience of home. Seekers: Finding Our Way Home offers a vivid portrayal of seekers as pilgrims questing for home. Seekers are threshold dwellers, and home takes on both an ancient definition of the word a place to linger and an active ideal, involving doing what it takes to make peace with change and therefore with the journey. This exploration presents an account of seeking that strengthens a facility for identifying where to linger and how to move in order to avoid spiritual homelessness. It also offers concrete guidelines for seekers self-care. Strengthen your capacity for presence, imagination, and enchantment, and learn from the example of a heartening illustration of an aging seeker. Encouraging and inspiring, this guide invites you to sustain the faith that seeking was always what you were meant to do.
The must-have reference for novel writers! If you're serious about transforming your writing into vibrant, engaging, and marketable fiction, you've found the right book. The Breakout Novelist gives you the craft and business know-how you need to make your stories stand out. Veteran literary agent Donald Maass brings together the best innovative and practical information from his previous books and workshops to help you set your novel apart from the competition. Maass shares examples from successful and contemporary writers across all genres to equip you with strategies for crafting compelling fiction--from core elements like character, setting, description, and plot, to more advanced techniques including theme, tension, and suspense. Plus, you'll find over 70 practical exercises to help you evaluate your writing to the breakout level. You'll also learn from Maass's experiences from more than three decades in the publishing industry. Get straight talk from an insider about agents, contracts, industry changes, and how to be the kind of author who builds a successful career book after book. If your goal is to craft powerful stories that capture your audience's attention from the first page to the last, then The Breakout Novelist is an indispensable reference.
Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.