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The Grand Spas of Central Europe leads readers on an irresistible tour through the grand spa towns of Central Europe—fabled places like Baden-Baden, Bad Ems, Bad Gastein, Karlsbad, and Marienbad. Noted historian David Clay Large follows the grand spa story from Greco-Roman antiquity to the present, focusing especially on the years between the French Revolution and World War II, a period in which the major Central European Kurorte (“cure-towns”) reached their peak of influence and then slipped into decline. Written with verve and affection, the book explores the grand spa towns, which in their prime were an equivalent of today’s major medical centers, rehab retreats, golf resorts, conference complexes, fashion shows, music festivals, and sexual hideaways—all rolled into one. Conventional medicine being quite primitive through most of this era, people went to the spas in hopes of curing everything from cancer to gout. But often as not “curists” also went to play, to be entertained, and to socialize. In their heyday the grand spas were hotbeds of cultural creativity, true meccas of the arts. High-level politics was another grand spa specialty, with statesmen descending on the Kurorte to negotiate treaties, craft alliances, and plan wars. This military scheming was just one aspect of a darker side to the grand spa story, one rife with nationalistic rivalries, ethnic hatred, and racial prejudice. The grand spas, it turns out, were microcosms of changing sociopolitical realities—not at all the “timeless” oases of harmony they often claimed to be. The Grand Spas of Central Europe holds up a gilt-framed but clear-eyed mirror to the ever-changing face of European society—dimples, warts, and all.
Shifting the focus from the medical use of spas to their cultural and social functions, this study shows that eighteenth- and early nineteenth-century German spas served a vital role as spaces where new ways of perceiving the natural environment and conceptualizing society were disseminated. Although spas continued to be places of health and healing, their function and perception in central Europe changed fundamentally around the middle of the eighteenth century. This transformation of the role of the spa occurred in two ways. First, the spa popularized a new perception of the landscape with a preference for mountains and the seacoast, forming the basis for the cultural assumptions underlying modern tourism. Second, contemporaries perceived spas as meeting places comparable to institutions of Enlightenment sociability like coffeehouses, salons, and Masonic lodges. Spas were conceived as spaces where the nobility and the bourgeoisie could interact on an equal footing, thereby overcoming the constraints of early modern social boundaries. These changes were negotiated through both personal interactions at spas and an increasingly sophisticated published spa discourse. The late eighteenth- and early nineteenth-century German spa thus helped to bring about social and cultural modernity.
Geothermal springs constitute a major tourism resource, providing spectacular settings, recreation facilities, a recognised value in treatments beneficial for health and wellness, a sense of heritage and adventure, and links with the natural environment. Health and wellness tourism accounts for a significant proportion of the world’s tourism consumption, with components ranging from hot spring bathing for leisure and recreation, through mineral water use in health treatments under the supervision of highly specialised medical professionals, to water treatments in the wellness and beauty therapy sector and the use of mineral water for drinking purposes. This makes it an economically and socially important area of tourism demanding in-depth analysis. This book explores health and wellness tourism from a range of perspectives including usage, heritage, management, technology, environmental and cultural features, and marketing.