Download Free The Sound Bite Society Book in PDF and EPUB Free Download. You can read online The Sound Bite Society and write the review.

It was once said that all politics is local. But today, all politics is televisual. Candidates spend millions on TV ads. Most people get their news from TV's sound bites. Television doesn't just affect politics--it is politics. But how does that mega-medium shape our political ideas and values? In THE SOUND BITE SOCIETY, Jeffrey Scheuer argues that the rise of television is directly linked to the decline of the American left and the ascent of the Electronic Right. Political argument has been simplified to quick, telegraphic TV sound bites which, he argues, inherently favor the right wing. Television's visual and rhetorical conventions are biased toward simplicity, Scheuer argues, making it the perfect vehicle for conservative messages advocating a simpler society and smaller government. Web site: www.thesoundbitesociety.com
Arguing that television has changed the American political landscape even more than we think, the author explains how the medium has dumbed down political debate and removed the complexity from our public discourse.
Freedom of the press is the cornerstone of democracy. But, as countless recent examples of lapsed standards in the press since the Jayson Blair affair have shown, the First Amendment is no guarantee that American journalism will be first-rate. A press in crisis is a democracy endangered, argues Jeffrey Scheuer--cultural critic and author of The Sound Bite Society. In his new book, The Big Picture, Scheuer argues that in order for a democracy to thrive it is not enough for its press simply to be free--the press must be exceptional. This book explores journalistic excellence and its essential relationship with democracy, explaining why democracies depend on it and are only as good as their journalism. In The Big Picture, Scheuer explores journalistic excellence from three broad perspectives. First, from the democratic perspective, he shows how journalism is a core democratic function, and journalistic excellence a core democratic value. Then, from an intellectual perspective, he explores the ways in which journalism addresses basic concepts of truth, knowledge, objectivity, and ideology. Finally, from an institutional perspective, he considers the role and possible future of journalism education, the importance of journalistic independence, and the potential for nonprofit journalism to meet the journalistic needs of a democratic society. In lucid and accessible prose, The Big Picture provocatively demonstrates why we must all be vigilant about the quality of journalism today.
2008 Best Reference, Library Journal Political communication began with the earliest studies of democratic discourse by Aristotle and Plato. However, modern political communication relies on an interdisciplinary base, which draws on concepts from communication, political science, journalism, sociology, psychology, history, rhetoric, and others. This two-volume resource considers political communication from a broad interdisciplinary perspective, encompassing the many different roles that communication plays in political processes in the United States and around the world. The Encyclopedia of Political Communication discusses the major theoretical approaches to the field, including direct and limited effects theories, agenda-setting theories, sociological theories, framing and priming theories, and other past and present conceptualizations. With nearly 600 entries, this resource pays considerable attention to important political messages such as political speeches, televised political advertising, political posters and print advertising, televised political debates, and Internet sites. The audiences for political communications are also central, necessitating concentration on citizen reactions to political messages, how the general public and voters in democratic systems respond to political messages, and the effects of all types of media and message types. Key Features Encompasses several channels of political communication including interpersonal and public communication, radio, television, newspapers, and the World Wide Web Provides news media coverage and journalistic analysis of politics, political issues, political figures, and political institutions Concentrates on the field of political communication since the middle of the 20th century Emphasizes political communication from the point of view of the United States, but there is substantial and important research and scholarship on political communication in international contexts Considers the role of communication in governing, incorporating communication activities that influence the operation of executive, legislative, and judicial bodies, political parties, interest groups, political action committees, and other participants in political processes Key Themes Biographies Books, Films, Journals, Television Democracy, Democratization Education and Nonprofit Organizations Elections Government Operations and Institutions Legal and Regulatory Media Events Media Outlets and Programs Role of Media in Political Systems News Media Coverage of Politics, Political Affairs Theoretical Approaches Types of Political Media Political Attitudes Political Campaigns Political Events Political Groups and Organizations Political Issues Political Journalism Theoretical Concepts Women in Politics The Encyclopedia of Political Communication is designed for libraries, undergraduates, and members of the public with an interest in political affairs. Media and political professionals, as well as government officials, lobbyists, and participants in independent political organizations, will find these volumes useful in developing a better understanding of how the media and communication function in political settings.
Broadcast Journalism is increasingly attracting young men and women who take up the subject for intensive study in schools of journalism in the universities and in institutions of mass communication. In fact media are concerned with various forms into which the message is placed, written and oral, as used for transmitting messages. This book presents a vivid account of the art of mass media and journalism. Certainly this will prove an ideal handbook for learners, aspirants and working journalists. Modem mass media & journalism has reached the state of electronic age. All latest developments are categorically described in this book. Today, media-related programmers, departments, schools, and colleges go by such names as journalism, journalism and mass communication, mass media, media studies, communications, communication and mass media, and a variety of other names. The book is written in a simple style and makes it easy for both the fresh entrant and the practitioner of the craft to understand what the author propounds. It covers all aspects of newswriting for the broadcast media and emphasises the need to understand the point of the audience.
What does it take to get elected president of the United States—"leader of the free world"? This book gives readers insight into the major issues and events surrounding American presidential elections across more than two centuries, from the earliest years of the Republic through the campaigns of the 21st century. The race for the presidency encapsulates the broader changes in American democratic culture. This book provides insight into the major issues and events surrounding American presidential elections across more than two centuries, from the earliest years of the Republic through the campaigns of the 21st century. Readers will be able to see and understand how presidential campaigns have evolved over time, and how and why the current state of campaigning for president came into being.
The apocalypse is a motif that lies behind many religious beliefs and practices. 'War in Heaven/Heaven on Earth' theorizes the apocalyptic as it has arisen in a variety of religious traditions, from Native American religion to Islam in Northern Nigeria and new terrorist movements. Millennial theory and history are explored from the perspective of social psychology, sociology and post-modern philosophy. The volume is unique in applying an analysis of millennial themes to a comparative study of religion.
The book provides a comprehensive discussion of the major issues and events surrounding all American presidential elections, from the earliest years of the Republic through the campaign of 2008. Presidential Campaigns, Slogans, Issues, and Platforms: The Complete Encyclopedia is an easy-to-use reference work designed to encourage students and anyone interested in democratic politics to undertake a greater understanding of this complex aspect of American political life. The three-volume work covers each presidential campaign in depth, examining a large number of related issues ranging from the use of social media in modern presidential campaigns to negative campaign ads and key slogans used in every presidential campaign. Volume One contains entries offering specific and focused information on issues, trends, factors, slogans, strategies, and other more detailed elements of presidential campaigning from the first stirrings of the American democratic process to the first decade of the 21st century. Volumes Two and Three provide chronological accounts of every presidential campaign since the ratification of the Constitution through the campaign of 2008, with Volume Two covering the campaign of 1788–89 to the campaign of 1908, and Volume Three covering the campaign of 1912 to the campaign of 2008.
Innovation is the lifeblood of American business. Without the creativity to find the next must-have product or service, companies quickly lose their competitive edge. Knowing this, corporate leaders invest heavily in research and development.Notwithstanding the dollars spent on R & D, the fact remains that better than 90 percent of innovation initiatives fail to achieve their return-on-investment targets. Poor management decisions and lack of marketplace savvy often undermine even huge research efforts. Can America continue to be a formidable global competitor with this kind of failure rate?Taking a case history approach, Calvin Hodock examines eight typical innovation blunders that continually doom new product development. From misjudging the market and dead-on-arrival products to fatal frugality and timetable tyranny, he discusses not only why such mistakes occur but also the dire consequences to both investors and employees. When Polaroid declared bankruptcy, because it missed the digital imaging trend, the company's employees lost their retirement and pension benefits. Now the failure of the American automobile industry to create gotta have cars threatens to wreak long-term havoc in a large segment of American workers.Among the problems Hodock points to are breakdowns in the marketing research process, marketing dishonesty, lack of real-world preparation among newly graduated MBAs, CEOs under pressure to deliver unrealistic earning targets, clueless boards of directors, and the general absence of accountability.After analyzing each problem, Hodock emphasizes the lesson learned and concludes with a list of best practices for successful innovation. He shows how even modest improvements in the innovation process can double the bottom line for any company while making their shareholders more prosperous and happier.Hodock's incisive analysis and illuminating new approaches to successful development and marketing are must reading for students of business, seasoned corporate executives, and anyone interested in the future of American business.Calvin L. Hodock (Skillman, NJ) is professor of marketing at Berkeley College, Garret Mountain and Middlesex Campuses, an adjunct professor at New York University's Stern School of Business, and a guest lecturer at the University of Pennsylvania's Wharton School of Business. He is the former chairman of the board of the American Marketing Association, the world's largest professional marketing society. He is also on the board of directors for NuVim, Inc. He has previously published for the American Marketing Association, McGraw-Hill, and the Advertising Research Foundation.
Thumb through this book and youll see its not like the other books on this shelf. Pious and dreamy are not foremost in Bobs style. The balloons were the photographers idea. Bob has been creating his weekly Good News for 12 years and publishing them on the web for over 10 years. Now, selected daily works are available in this book, on paper, in your hands, so you can hold it close to your heart. Youll find a table of contents and index, in case youre feeling studious, and a format not limited to a period of time. Good for your leap years, too. Once a hard-drinking salesman on the road, Bob and God gathered his strength to develop his Christian business ethic, to pursue athletics, and to marry June Holloway and raise a family. Did he wake up one day, slim, muscular, alcohol-free, with a happy spouse and home? Ha, ha, ha. Sit down with Bob and find your strength in a daily helping of Spinach. Its good for you.