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Adapts to any program's needs. Program leaders can choose which lessons to emphasize, based on participants' specific needs. --
A revealing look at how user behavior is powering deep social divisions online—and how we might yet defeat political tribalism on social media In an era of increasing social isolation, platforms like Facebook and Twitter are among the most important tools we have to understand each other. We use social media as a mirror to decipher our place in society but, as Chris Bail explains, it functions more like a prism that distorts our identities, empowers status-seeking extremists, and renders moderates all but invisible. Breaking the Social Media Prism challenges common myths about echo chambers, foreign misinformation campaigns, and radicalizing algorithms, revealing that the solution to political tribalism lies deep inside ourselves. Drawing on innovative online experiments and in-depth interviews with social media users from across the political spectrum, this book explains why stepping outside of our echo chambers can make us more polarized, not less. Bail takes you inside the minds of online extremists through vivid narratives that trace their lives on the platforms and off—detailing how they dominate public discourse at the expense of the moderate majority. Wherever you stand on the spectrum of user behavior and political opinion, he offers fresh solutions to counter political tribalism from the bottom up and the top down. He introduces new apps and bots to help readers avoid misperceptions and engage in better conversations with the other side. Finally, he explores what the virtual public square might look like if we could hit "reset" and redesign social media from scratch through a first-of-its-kind experiment on a new social media platform built for scientific research. Providing data-driven recommendations for strengthening our social media connections, Breaking the Social Media Prism shows how to combat online polarization without deleting our accounts.
Social media is everywhere -- The big picture -- Goal setting -- Reputation management -- Mobile, visuals, and hashtags : social media must-haves -- Facebook -- Twitter -- Google+ and google my business -- Linkedin -- Pinterest -- Houzz -- Instagram -- Snapchat -- Youtube -- Other digital marketing -- Managing your social media program -- Evaluating your program : tracking and measuring results -- What's next? -- Notes -- Index
Nancy Reagin analyzes the rhetoric, strategies, and programs of more than eighty bourgeois women's associations in Hanover, a large provincial capital, from the Imperial period to the Nazi seizure of power. She examines the social and demographic foundations of the Hanoverian women's movement, interweaving local history with developments on the national level. Using the German experience as a case study, Reagin explores the links between political conservatism and a feminist agenda based on a belief in innate gender differences. Reagin's analysis encompasses a wide variety of women's organizations--feminist, nationalist, religious, philanthropic, political, and professional. It focuses on the ways in which bourgeois women's class background and political socialization, and their support of the idea of 'spiritual motherhood,' combined within an antidemocratic climate to produce a conservative, maternalist approach to women's issues and other political matters. According to Reagin, the fact that the women's movement evolved in this way helps to explain why so many middle-class women found National Socialism appealing.