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The scientific story of first impressions—and why the snap character judgments we make from faces are irresistible but usually incorrect We make up our minds about others after seeing their faces for a fraction of a second—and these snap judgments predict all kinds of important decisions. For example, politicians who simply look more competent are more likely to win elections. Yet the character judgments we make from faces are as inaccurate as they are irresistible; in most situations, we would guess more accurately if we ignored faces. So why do we put so much stock in these widely shared impressions? What is their purpose if they are completely unreliable? In this book, Alexander Todorov, one of the world's leading researchers on the subject, answers these questions as he tells the story of the modern science of first impressions. Drawing on psychology, cognitive science, neuroscience, computer science, and other fields, this accessible and richly illustrated book describes cutting-edge research and puts it in the context of the history of efforts to read personality from faces. Todorov describes how we have evolved the ability to read basic social signals and momentary emotional states from faces, using a network of brain regions dedicated to the processing of faces. Yet contrary to the nineteenth-century pseudoscience of physiognomy and even some of today's psychologists, faces don't provide us a map to the personalities of others. Rather, the impressions we draw from faces reveal a map of our own biases and stereotypes. A fascinating scientific account of first impressions, Face Value explains why we pay so much attention to faces, why they lead us astray, and what our judgments actually tell us.
Several years ago Coleman (1981) reported that in 1979 one of the many in ternational cosmetics companies had an annual sales figure of $2. 38 billion, nearly 1. 25 million sales representatives, and over 700 products, the majority of these being for the face. Cash and Cash (1982) noted that in 1979 U. S. consumers spent over $4 million on cosmetic products. They stated that, "Although this practice would seem to be a fascinating aspect of human be havior on the basis of its generality and resilience, social-behavioral scientists have largely ignored the phenomenon so plainly (or pleasingly) in front of their eyes. " Why should people be so concerned with their facial appearance? Many psychologists have argued (e. g. , Kleck & Rubenstein, 1975) not only that facial information is usually the first that is available to the perceiver, but also that it is continuously available during social interaction. Maruyama and Miller (1981) stated that "appearance is often the first dimension upon which a stranger can be evaluated. Since people tend to see others as integrated and consistent units, rather than as collections of situation-specific behaviors, a potent and immediately evident basis for an evaluation, such as physical appearance, should intrude into and affect any overall and subsequent evalua tion.
In the past 30 years, face perception has become an area of major interest within psychology. This is the most comprehensive and commanding review of the field ever published.
This comprehensive overview presents cutting-edge research on the fast-expanding field of interpersonal perception.
Do we read character in faces? What information do faces actually provide? What are the social and psychological consequences of reading character in faces? Zebrowitz unmasks the face and provides the first systematic, scientific account of our tendency to judge people by their appearance. Offering an in-depth discussion of two appearance qualities that influence our impressions of others—“baby-faceness” and “attractiveness”—and an analysis of these impressions, Zebrowitz has written an accessible and valuable book for professionals and general readers alike.
It reviews current research and provides guidelines for future exploration of facial expression.
We live in a society in which messages associating physical attractiveness with success and happiness are pervasive.This book gives a detailed, authoritative account of research, policy, and practice in psychological aspects of appearance, including the role of the media in shaping people's attitudes and behaviors towards appearance.
Originally published in 1986, this book grew out of a symposium held in 1981 at the University of Toronto on physical appearance as a determinant of personality and social behavior. There is little doubt that one’s appearance has some impact on the way one is perceived and treated; and presumably, owing to the socially reflected nature of the self, one’s personality likewise will be affected by one’s appearance. The questions arising from these basic observations and assumptions are many, and the expert contributors were invited to discuss their research on some of the implications of individual differences in appearance as they ramify into personality and social interaction. The chapters in this volume are the outcome of those discussions and cover the areas of facial attractiveness; physique; impact on social behavior, and deviance. Still a topic of interest to this day, this book can now be read and enjoyed in its historical context.
This interdisciplinary overview integrates a variety of perspectives on the process and interpretation of faces as a major source of verbal and nonverbal communication. Written by authors from social, experimental, and cognitive psychology as well as from the dental sciences, Social and Applied Aspects of Perceiving Faces covers topics including normal variation in facial appearance and facial anomalies.
Developmental Perspectives on Craniofacial Problems presents a developmental approach to psychological research on craniofacial anomalies. Craniofacial anomalies represent one of the most commonly occurring birth defects, and although recent surgical advances have been substantial, little has changed in over forty years with regard to the assumption that facial disfigurement must result in psychological problems. This book advances current understanding of the psychological impact of craniofacial anomalies by reevaluating the prevailing view in light of the most current perspectives and findings in developmental psychology. Distinguished scholars have applied their expertise in social, emotional, and personality development to understanding the psychological development of children with craniofacial anomalies, covering a wide range of topics in developmental psychology.