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This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
The Routledge Handbook of Small Towns addresses the theoretical, methodical, and practical issues related to the development of small towns and neighbouring countryside. Small towns play a very important role in spatial structure by performing numerous significant developmental functions for rural areas. At the local scale, they act as engines for economic growth of rural regions and as a link in the system of connections between large urban centres and the countryside. The book addresses the role of small towns in the local development of regions in countries with different levels of development and economic systems, including those in Europe, Africa, South America, Asia, and Australia. Chapters address the functional structure of small towns, relations between small towns and rural areas, and the challenges of spatial planning in the context of shaping the development of small towns. Students and scholars of urban planning, urban geography, rural geography, political geography, historical geography, and population geography will learn about the role of small towns in the local development of countries representing different economic systems and developmental conditions.
Abandoned lots and litter-strewn pathways, or rows of green beans and pockets of wildflowers? Graffiti-marked walls and desolate bus stops, or shady refuges and comfortable seating? What transforms a dingy, inhospitable area into a dynamic gathering place? How do individuals take back their neighborhood? Neighborhoods decline when the people who live there lose their connection and no longer feel part of their community. Recapturing that sense of belonging and pride of place can be as simple as planting a civic garden or placing some benches in a park. The Great Neighborhood Book explains how most struggling communities can be revived, not by vast infusions of cash, not by government, but by the people who live there. The author addresses such challenges as traffic control, crime, comfort and safety, and developing economic vitality. Using a technique called "placemaking"-- the process of transforming public space -- this exciting guide offers inspiring real-life examples that show the magic that happens when individuals take small steps, and motivate others to make change. This book will motivate not only neighborhood activists and concerned citizens but also urban planners, developers and policy-makers.
Vulnerable Communities examines the struggles of smaller cities in the United States, those with populations between 20,000 and 200,000. Like many larger metropolitan centers, these places are confronting change within a globalized economic and cultural order. Many of them have lost their identities as industrial or commercial centers and face a complex and distinctive mix of economic, social, and civic challenges. Small cities have not only fewer resources but different strengths and weaknesses, all of which differentiate their experiences from those of larger communities. Vulnerable Communities draws together scholars from a broad range of disciplines to consider the present condition and future prospects of smaller American cities. Contributors offer a mix of ground-level analyses and examinations of broader developments that have impacted economically weakened communities and provide concrete ideas for local leaders engaged in redevelopment work. The essays remind policy makers and academics alike that it is necessary to consider cultural tensions and place-specific conflicts that can derail even the most well-crafted redevelopment strategies prescribed for these communities.