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Why have the major post-9/11 US military interventions turned into quagmires? Despite huge power imbalances in the United States' favor, significant capacity-building efforts, and repeated tactical victories by what many observers call the world's best military, the wars in Afghanistan and Iraq turned intractable. The US government's fixation on zero-sum, decisive victory in these conflicts is a key reason why military operations to overthrow two developing-world regimes failed to successfully achieve favorable and durable outcomes. In Zero-Sum Victory, retired US Army colonel Christopher D. Kolenda identifies three interrelated problems that have emerged from the government's insistence on zero-sum victory. First, the US government has no organized way to measure successful outcomes other than a decisive military victory, and thus, selects strategies that overestimate the possibility of such an outcome. Second, the United States is slow to recognize and modify or abandon losing strategies; in both cases, US officials believe their strategies are working, even as the situation deteriorates. Third, once the United States decides to withdraw, bargaining asymmetries and disconnects in strategy undermine the prospects for a successful transition or negotiated outcome. Relying on historic examples and personal experience, Kolenda draws thought-provoking and actionable conclusions about the utility of American military power in the contemporary world—insights that serve as a starting point for future scholarship as well as for important national security reforms.
The Mediterranean theater in World War II has long been overlooked by historians who believe it was little more than a string of small-scale battles--sideshows that were of minor importance in a war whose outcome was decided in the clashes of mammoth tank armies in northern Europe. But in this ground-breaking new book, one of our finest military historians argues that the Mediterranean was World War II's pivotal theater. Douglas Porch examines the Mediterranean as an integrated arena, one in which events in Syria and Suez influenced the survival of Gibraltar. Without a Mediterranean alternative, the Western Allies would probably have committed to a premature cross-Channel invasion in 1943 that might well have cost them the war. Brilliantly argued, with vivid portraits of Churchill, Montgomery, FDR, Rommel, and Mussolini, this original, accessible, and compelling account of a little-known theater emphasizes the importance of the Mediterranean in the ultimate Allied victory in Europe in World War II.
Ernest R. May's Strange Victory presents a dramatic narrative-and reinterpretation-of Germany's six-week campaign that swept the Wehrmacht to Paris in spring 1940. Before the Nazis killed him for his work in the French Resistance, the great historian Marc Bloch wrote a famous short book, Strange Defeat, about the treatment of his nation at the hands of an enemy the French had believed they could easily dispose of. In Strange Victory, the distinguished American historian Ernest R. May asks the opposite question: How was it that Hitler and his generals managed this swift conquest, considering that France and its allies were superior in every measurable dimension and considering the Germans' own skepticism about their chances? Strange Victory is a riveting narrative of those six crucial weeks in the spring of 1940, weaving together the decisions made by the high commands with the welter of confused responses from exhausted and ill-informed, or ill-advised, officers in the field. Why did Hitler want to turn against France at just this moment, and why were his poor judgment and inadequate intelligence about the Allies nonetheless correct? Why didn't France take the offensive when it might have led to victory? What explains France's failure to detect and respond to Germany's attack plan? It is May's contention that in the future, nations might suffer strange defeats of their own if they do not learn from their predecessors' mistakes in judgment.
War demands that scholars and policy makers use victory in precise and coherent terms to communicate what the state seeks to achieve in war. The failure historically to define victory in consistent terms has contributed to confused debates when societies consider whether to wage war. This volume explores the development of a theoretical narrative or language of victory to help scholars and policy makers define carefully and precisely what they mean by victory in war in order to achieve a deeper understanding of victory as the foundation of strategy in the modern world.
While the United States and its allies put their military focus on the post-9/11 challenges of counter-terrorism and counter-insurgency, Russia and China put their military focus onto the United States and the risks of regional wars that they came to believe they might have to fight against the United States. Their first priority was to put their intellectual houses in order-that is, to adapt military thought and strategic planning to the new problem. The result is a set of ideas about how to bring the United States and its allies to a "culminating point" where they choose to no longer run the costs and risks of continued war. This is the "red theory of victory." Beginning in the second presidential term of Obama administration, the U.S. military focus began to shift, driven by rising Russian and Chinese military assertiveness and outspoken opposition to the regional security orders on their peripheries. But U.S. military thought has been slow to catch up. As a recent bipartisan congressional commission concluded, the U.S. intellectual house is dangerously out of order for this new strategic problem. There is no Blue theory of victory. Such a theory should explain how the United States and its allies can strip away the confidence of leaders in Moscow and Beijing (and Pyongyang) in their "escalation calculus"-that is, that they will judge the costs too high, the benefits to low, and the risks incalculable. To develop, improve, and implement the needed new concepts requires a broad campaign of activities by the United States and full partnership with its allies.
The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hierarchies are yesterday’s news. Rather than attempt to turn back the clock and reassert strict, top-down control over stakeholder relationships, the smartest companies worldwide are responding with bold new digital communications strategies based on transparency, authenticity, and inclusion, instead of secrecy, artificiality, and exclusion. International corporate communications guru Paul A. Argenti provides a lively, up-to-the- minute review of the Web 2.0 landscape and analyzes the increasingly central role corporate communications plays in virtually every organizational function. Argenti and coauthor Courtney Barnes advise corporate leaders on how to deploy proven strategies for using new and emerging digital platforms to Manage brand identity and company reputation Build a culture of engagement and transparency Turn stakeholders into “company evangelists” Manage internal communications across time zones and language barriers Recruit and retain the best talent Develop compelling messages based on customer and investor needs and desires Argenti and Barnes provide case studies illustrating digital communications best practices at HP, Southwest Airlines, Sony, Dell, IBM, Starbucks, HBO, FedEx, GE, and other major players. This groundbreaking book will teach you how to gain real, manageable control over your organization’s communications in today’s virtual world.
The third in Robert Greene's bestselling series is now available in a pocket sized concise edition. Following 48 Laws of Power and The Art of Seduction, here is a brilliant distillation of the strategies of war to help you wage triumphant battles everyday. Spanning world civilisations, and synthesising dozens of political, philosophical, and religious texts, The Concise 33 Strategies of War is a guide to the subtle social game of everyday life. Based on profound and timeless lessons, it is abundantly illustrated with examples of the genius and folly of everyone from Napoleon to Margaret Thatcher and Hannibal to Ulysses S. Grant, as well as diplomats, captains of industry and Samurai swordsmen.
The official U.S. Army account of Army performance in the Gulf War, Certain Victory was originally published by the Office of the Chief of Staff, U.S. Army, in 1993. Brig. Gen. Scales, who headed the Army's Desert Storm Study Project, offers a highly readable and abundantly illustrated chronicle.
Originally setting out to write the very book that he would have wanted to own as a young infantryman, the author penned On Tactics as a remedy for navigating the chaotic and inchoate realm of tactical theory. Challenging centuries-old conventional wisdom regarding the principles of war, tactics, and the roles of strategy, doctrine, experiential learning, and military history, Friedman's work offers a striking synthesis of thinking on tactics as well as strategy. Part One of the book establishes a tactical system meant to replace the Principles of War checklist. First, the contextual role of tactics with regards to strategy and war will be established. This will necessarily lean on major strategic theories in order to illuminate the role of tactics. This section will be formed around the Physical, Mental, and Moral planes of battlefield interaction used by theorists such as J.F.C Fuller and John Boyd. Each plane will then be examined in turn, and many of the classic Principles of War will be discussed along with some new ones. It will present some standard methods that tacticians can use to gain an advantage on the battlefield using historical examples that illustrate each concept. These "tactical tenets" include maneuver, mass, firepower, tempo, surprise, deception, confusion, shock, and the role of the moral aspects of combat. Finally, Part One will circle back around by discussing the role of tactical victory- once achieved- in contributed to a strategy. Part One is short by design. It is intended to be both compelling and easily mastered for junior non-commissioned officers and company grade officers, while still rich enough to be interesting to both specialist and non-specialist academics. It is a book meant not just for bookshelves but also for ruck sacks and cargo pockets. Part Two builds on Part One by exploring concepts with which the tactician must be familiar with such as the culminating point of victory, mission tactics and decentralized command and control, offensive and defensive operations, and the initiative. Part Three will conclude the book examining implications of the presented tactical systems to a variety of other issues in strategic studies.