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A practical, readable guide to delivering superior presentations Speakers bear the responsibility for communicating effectively with their audience: presenting a clear message, supporting it with well-structured explanations and examples, and delivering it with ease, grace, and good visuals. Unfortunately, this rarely happens, as anyone who has endured a substandard presentation knows only too well. The key for developing sound presentation skills need not, however, remain hidden. The Short Road to Great Presentations demystifies the art of public speaking as it shows you how to master the critical principles to make this skill an invaluable asset of your life and career. Drawing on twenty years of experience in helping engineers, scientists, and business people develop powerful communication skills, PERC Communications founders Peter and Cheryl Reimold present an easy-to-follow program for crafting winning presentations. They focus on two principles: 1) find a message that is clearly meaningful and accessible to your audience, and 2) connect strongly with your audience throughout your presentation. In applying these principles to a series of step-by-step preparations and on-stage actions, the authors help speakers focus on their most vital content, strengthen their structure and delivery, andâ??perhaps, most importantâ??eliminate stress and aggravation. Chapter topics in this reader-friendly guide include: Structuring your message for maximum effect Preparing effective visuals Understanding and using body language and eye contact Handling tough questions and surprises Making smart use of slide shows and presentation software Conducting Web presentations and Web meetings Timeless speaking tips are combined with up-to-date primers on the latest technology throughout. The Short Road to Great Presentations is a one-stop resource for learning and practicing superior professional communication. An Instructor Support FTP site is available from the Wiley editorial department: ftp://ftp.ieee.org/uploads/press/reimold
FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
World-renowned presentation coach Jerry Weissman has spent 20 years helping top executives succeed in the most important business presentations of their lives, and he’s learned the best way to get his message across is to show his techniques in action. Weissman does just that in Presentations in Action: 80 Memorable Presentation Lessons from the Masters. He teaches how to make spectacularly successful presentations by showing exactly how great presenters have done it. Weissman dives into his library of outstanding presentations, sharing examples from current events, politics, science, art, music, literature, cinema, media, sports, and even the military. His compelling examples don’t just demonstrate what’s universal about effective human communication: they also reveal powerful ways to solve the specific challenges presenters encounter most often. This book’s five sections focus on each element of the outstanding contemporary presentation: Content: Mastering the art of telling your story; Graphics: Designing PowerPoint slides that work brilliantly; Delivery skills: How to make actions speak louder than words; Q&A: How to handle tough questions; Integration: How to put it all together. From clarifying “What’s in it for you?” to crafting better elevator pitches, improving flow to using anecdotes, Presentation in Action is packed with solutions–and packed with inspiration, too!
Craft and deliver outstanding presentations, speeches, demos, and more! Learn how, from the world's #1 presentation coach, Jerry Weissman -- and the experiences of dozens of the world's legendary persuaders! This book distills 75 best practices and techniques Weissman has developed through more than 20 years coaching executives on their highest-stakes presentations. In Winning Strategies for Power Presentations, Weissman identifies the elements of a great presentation, offering powerful new insights into contents, graphics, delivery, Q-and-A sessions, and much more. Weissman illuminates every technique with a compelling case study, drawing on the positive and negative experiences of communicators ranging from Ronald Reagan to Barack Obama, Jon Stewart to venture capitalist John Doerr, Stephen King to Mark Twain, Franklin Delano Roosevelt to Netflix CEO Reed Hastings. For the first time, he specifically and thoroughly addresses the unique challenges of making persuasive political presentations and speeches. This book also includes brand-new advice on a wide spectrum of "special presentation" issues, ranging from developing a richer public speaking voice to delivering scripted speeches, interviewing like a TV anchorperson to demonstrating products more successfully. For everyone who must speak and present more effectively in public: executives, managers, professional speakers, business leaders, project leaders, sales personnel, instructors, students, and many others.
Revealing the difference between great slides and great presentations Based on a proven process from one of the world’s most prominent presentation consultancy and design firms,The Presentation Lab challenges everything you thought you knew about creating and delivering engaging business presentations. Author Simon Morton shares his unique Presentation Optimization methodology and takes readers on a journey of evolution and revolution to discover what makes an effective presentation (and you may be surprised to know that great design is the last thing you need to worry about). Using practical tips and drawing on Simon’s experiences working with companies around the globe, The Presentation Lab will help everyone who ever needs to present by revealing what works, what doesn’t and, more importantly, why. The Presentation Lab tackles “Death by PowerPoint” head on by dispelling presentation myths, examining the latest presentation innovations, exploring new concepts for audience engagement and delivery and challenging to status quo of today’s business presentation landscape.
The Wall Street Journal Bestseller! Updated to include Steve Jobs's iPad and iPad2 launch presentations “The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.” —Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience Former Apple CEO Steve Jobs’s wildly popular presentations have set a new global gold standard—and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations. The Presentation Secrets of Steve Jobs is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets in 18 "scenes," including: Develop a messianic sense of purpose Reveal the Conquering hero Channel your inner Zen Stage your presentation with props Make it look effortless With this revolutionary approach, you’ll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way. “No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences.” —Rob Enderle, The Enderle Group “Now you can learn from the best there is—both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods." —David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave
Customer Service Management in Africa: A Strategic and Operational Perspective (978-0-367-14337-4, K410515) "Customer Service is Changing!" The message of 34 authors featured in Customer Service Management in Africa: A Strategic and Operational Perspective is clear: Today’s consumers are no longer ‘passive audiences’ but ‘active players’ that engage with businesses at each stage of product or service design and delivery systems. Consumer demands and expectations are also increasingly being dictated by changing personal preferences, enhanced access to information and expanding digital reality. The customer service principles – strategic and operational – advocated by these authors are universal, but particularly compelling as they apply to Africa’s unique and dynamic operating environment. In recognition of the importance of excellent customer service, this comprehensive and well-timed book provides an essential guide on the increasing role of the customer to business success. This book discusses the management and delivery of customer service under seven broad themes: Customer Service as Shared Value, Customer Service Strategy, Customer Service Systems, Customer Service Style, Customer Service Culture, Customer Service Skills and Customer Experience – Advancing Customer Service in Africa. Central questions posed and addressed include: What is the new definition of customer service management? How should organisations position themselves to create value for customers and stakeholders? How should employees project themselves to align with customer service promises made by their organisations? Overall, this book provides strategic and operational insights into effective customer service management in Africa. The customer service management concepts, roles and practices outlined, particularly as they apply to the African context, make it an important addition to scholars’ or practitioners’ reference works.
This book explores five important areas where technology affects society, and suggests ways in which human communication can facilitate the use of that technology.Usability has become a foundational discipline in technical and professional communication that grows out of our rhetorical roots, which emphasize purpose and audience. As our appreciation of audience has grown beyond engineers and scientists to lay users of technology, our appreciation of the diversity of those audiences in terms of age, geography, and other factors has similarly expanded.We are also coming to grips with what Thomas Friedman calls the 'flat world,' a paradigm that influences how we communicate with members of other cultures and speakers of other languages. And because most of the flatteners are either technologies themselves or technology-driven, technical and professional communicators need to leverage these technologies to serve global audiences.Similarly, we are inundated with information about world crises involving health and safety issues. These crises are driven by the effects of terrorism, the aging population, HIV/AIDS, and both human-made and natural disasters. These issues are becoming more visible because they are literally matters of life and death. Furthermore, they are of special concern to audiences that technical and professional communicators have little experience targeting - the shapers of public policy, seniors, adolescents, and those affected by disaster.Biotechnology is another area that has provided new roles for technical and professional communicators. We are only beginning to understand how to communicate the science accurately without either deceiving or panicking our audience. We need to develop a more sophisticated understanding of how communication can shape reactions to biotechnology developments. Confronting this complex network of issues, we're challenged to fashion both our message and the audience's perceptions ethically.Finally, today's corporate environment is being shaped by technology and the global nature of business. Technical and professional communicators can play a role in capturing and managing knowledge, in using technology effectively in the virtual workplace, and in understanding how language shapes organizational culture.
A practical guide based on a proprietary skill assessment tool—a Myers-Briggs for presenters—that provides tips and strategies that address the core element for becoming a successful presenter: YOU What kind of presenter are you? Are you charming? Purposeful? Informative? Inspiring? Do you have natural charisma? A clear message? A powerful vision? What’s Your Presentation Persona? is a revolutionary guide based on Badge, the first-of-its-kind proprietary skill assessment tool―a Myers-Briggs for presenters―that provides strategies and tips that address the core element for becoming a successful presenter: YOU. This groundbreaking book identifies 16 presentation personas, each with its own strengths and weaknesses, and shows you how to leverage your unique qualities to become a more powerful, persuasive, and successful presenter. Take the self-assessment test in the book and discover your persona. Are you: • The Director: a respected leader with an empathetic core (Oprah Winfrey or Ned Stark from Game of Thrones) • The Captivator: a charismatic presenter with a natural, unrehearsed flair (Gary Vaynerchuk or Captain Kirk from Star Trek) • The Producer: a successful speaker who believes in hard work—not luck (Martin Luther King Jr. or Walter White from Breaking Bad) • The Scholar: an always-curious learner informed by their own wisdom (Elon Musk or Hermoine Granger from Harry Potter) • The Liberator: an optimistic visionary who loves to inspire (Tony Robbins or William Wallace from Braveheart) The key to reaching others is knowing who you are. Get to know yourself. Build on your strengths. Work on your weaknesses. Learn how to deliver your message with confidence, charisma, humor, and authenticity. Be yourself—but better. Once you’ve mastered your presentation persona, explore others you’d like to experiment with and learn from. Incorporate techniques into your unique style to become the strongest, most well-rounded communicator you can be―so you can razzle-dazzle any audience on any topic anytime.
This book offers valuable insights into completing your Ph.D., and subsequently finding and excelling at a job. Further, it highlights other opportunities that a Ph.D. can offer, aside from the research and academic aspects. The book focuses on the five stages that Ph.D. candidates normally go through: joining a Ph.D. programme, starting a Ph.D. course, conducting research, writing their dissertation and finally, looking for the ideal job. Serving as an extensive “cheat sheet”, it explains the options and choices that need to be made to join and complete a Ph.D. programme; setting expectations; selecting a research topic; celebrating the completion of a Ph.D. programme, and most importantly, how one can continue to develop after its completion. With a bonus chapter in each stage that describe the perspectives and expectations from different people or organizations, this book shares vital lessons, showing readers how to apply them to a range of situations to create a successful Ph.D. ecosystem.