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Real world marketing for real world professionals – everything you need to know to be the best in the business. Marketing has never been more pressured than it is today, and . as a marketing professional, you are increasingly expected to do more for less and The Secrets of Success in Marketing is the book to offer some relief. These are the real secrets, all learned from years of experience and successful marketing, and they’re the secrets that the seriously successful use to stay ahead of the game. A practical, project-based approach creates a series of self-contained guides to planning, implementing and managing consumer and business-to-business marketing projects – ideal for busy marketing professionals who want fast, focussed advice. Real-life examples and case studies are drawn from market leaders in a variety of sectors, and this insight combined with the expert experience of a renowned author create a unique approach to teaching the core skills of marketing.
These are real secrets. Pearls of wisdom learnt through years of experience in some of the most competitive companies around. They are the secrets that seriously successful people use to get ahead, even when times are tough. Here are ten core principles that you can use to be the very best at what you do. They’re shameless crutches on which to leverage your talent, powerful ways to develop a reputation for excellence and winning strategies that will help ensure your survival in any economic climate. Very few can build a career that gives them what they deserve – but now you can. Success can be yours, once you know the secrets. You need this book to keep sane and get ahead in business today. James Arnold-Baker - founding chairman, Doctors.net.uk and Hothouse Fiction; ex CEO Oxford University Press.
"Marketers know that they must use metrics. The key--which this book addresses superbly--is which metrics to use and how to use them." Erv Shames, Chairman, Western Connecticut Health Network; former President and CEO of Borden, Inc. and Stride Rite Corporation “50+ metrics crackles like new money…this is the best marketing book of the year.” Updated version of Strategy + Business “2006 Best Books in Marketing award winner” WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING As the old adage goes, “If you can’t measure it, you can’t manage it.” Key Marketing Metrics is the definitive guide to today’s most valuable marketing metrics to measure the results of your marketing. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics and know exactly how to choose the right metrics for every challenge. Key Marketing Metrics gives you a portfolio, or "dashboard", of the most valuable metrics for your business to maximise the return on your marketing investment and identify the best new opportunities for profit. Discover high-value metrics for every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more. This edition includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity, as well as practical advice for managing complex issues such as advertising elasticity and “double jeopardy.”
Need motivation? Read on. The topic of success has been revisited in countless thousands of books, but in this self-help classic, renowned author William Walker Atkinson reveals a surprising secret -- each of us already possesses the mental, spiritual, and psychological tools we need to achieve success, happiness, and fulfillment in life. The real challenge lies in tapping into our inborn potential and channeling it in the right way.
Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors. Includes templates and worked up marketing plans and is rigorous and thorough – equipping you with plans that really work.
Master the Secrets to eBook Success: How to Write Bestselling eBooks Unlock the path to eBook success with Master the Secrets to eBook Success: How to Write Bestselling eBooks. This comprehensive guide is your ultimate resource for transforming your ideas into a profitable eBook that stands out in the crowded digital marketplace. Are you an aspiring author looking to break into the eBook industry? Or a seasoned writer aiming to boost your sales and reach a wider audience? This book provides step-by-step strategies to help you identify profitable niches, craft compelling content, and implement powerful marketing techniques that will turn your eBook into a bestseller. What You’ll Learn: Finding Your Niche: Discover how to identify and target profitable niches that align with your passion and expertise. Content Creation: Learn the secrets to writing engaging, high-quality content that resonates with readers and keeps them coming back for more. Marketing Mastery: Get insider tips on leveraging social media, email marketing, and SEO to promote your eBook and drive sales. Publishing Platforms: Explore the best platforms to publish your eBook, including Amazon Kindle and other popular eBook retailers. Long-Term Success: Develop a sustainable eBook business that generates consistent income and builds your brand. Whether you’re a beginner or an experienced author, Master the Secrets to eBook Success equips you with the tools and knowledge needed to achieve long-term success in the competitive world of eBook publishing. Why Choose This Book? This book goes beyond just writing tips; it offers a complete blueprint for eBook success, covering everything from initial concept to post-launch marketing. Written by Adetunji Damilola, a seasoned bookpreneur with years of experience in writing and digital marketing, this guide is packed with actionable insights and proven strategies that have helped countless authors achieve their publishing goals. Don’t leave your eBook’s success to chance. Invest in your writing career today with Master the Secrets to eBook Success: How to Write Bestselling eBooks and start your journey to becoming a bestselling author. Order your copy now and take the first step toward your eBook success story!
Learn how to harness the power of personal impact so you can earn more, live more and be more. Impact is everything. It gives us huge competitive advantages as we impress others and are remembered when it matters the most. It gives us the confidence to succeed and achieve our personal and professional goals and enables us persuade and influence others so we can get what we want, when we want. This book will show anybody how to use the power of impact to make a great first impression; raise their profile; secure that promotion; land their dream job; be the person everyone remembers; make amazing presentations and impress everyone they meet in any situation. Covering topics such as confidence and positive thinking, this book is relevant to everyone from graduates, to top managers and everyone else in between.
Would You Like to Become Unstoppable? In this ground breaking work, serial entrepreneurs Muhammad Siddique and Tcat Houser share their SUCCESS SECRETS, and show you how to: - Start, run, and manage a SUCCESS TEAM - Negotiate Win/Win agreements - Effectively resolve conflicts - Actually hit the goals you set for yourself - Dramatically increase your memory recall Leveraging practical examples, tried-and-tested techniques, and powerful exercises, Siddique and Tcat will guide you on your journey. If you're looking to expand your comfort zone, if you're looking to achieve a goal you didn't think was possible, and if you're the kind of person that takes action, this book is here to challenge, support, and propel you on your SUCCESS journey.
The Hidden Funnel Strategy... That Easily Attracts The RIGHT People, Who Are SO SUPER INTERESTED In What You're Selling, They Actually Raise Their Hands And Ask You To Sign Them Up!This book will take you behind the scenes of the three funnels that have built 99% of ALL successful network marketing companies, and show you how to replicate them online with simple sales funnels. You'll be able to plug your network marketing opportunity into these funnels within just a few minutes. I'll also tell you the one step that everyone forgets. Miss this step and your funnels will never gain the momentum you need to be a top earner. Ready? Good. Me too!
Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.