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Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.
The Research Probe (TRP) is a proceedings publication of institutional conferences and research competitions. It focuses on four broad themes: education and development studies; humanities and social sciences; science, technology, engineering and mathematics; and business, management and accounting. This publication provides a platform for experts and practitioners from various fields in the dissemination of their research works that address industry trends and needs, scientific findings and international concerns. Both the institutional conferences and proceedings publication promote a wider horizon for researchers through open-access paradigm. TRP publishes articles employing any of the various research methods and strategies. It accepts any specific topic within these broad subjects. It also encourages interdisciplinary articles that broadly discuss key topics relevant to the core scope of the journal.