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Are you considering a career in sales operations? Perhaps you have just started such employment and are eager to know as much as possible? If that is the case, then this book is perfect for you. Sales Operations Handbook: A Primer on the Sales Operations Function, delivers the basics of sales operations for people just like you and is a 'must read' to help answer your questions.Inside these pages, you will find all the information you wanted, written in an easy-to-follow format and including: The role of sales operations Primary functions Secondary functions Sales tools Trends And much more...There is also a handy case study at the end of the book, which examines a scenario that is common in this line of business, to help you better understand what you could encounter and how to find a solution.When it comes to sales operations you cannot afford to leave anything to chance. The competition is just too intense. That's why you MUST read the Sales Operations Handbook now. It will make all the difference in your new career.UPDATE!!! Case Study updated on 7th October.
Key Features: -Covers all aspects of S&OP, such as proper roles, agendas, schedules, cost planning, forecasting, capacity planning, and measurements -Describes in an easy-to-read detailed format how senior executives must be engaged for this process to return the maximum benefits of operational excellence, improved profits and shareholder value -Explains how S&OP supports Lean Manufacturing, connects with ERP, and improves end-to-end supply chain performance -Teaches how to balance the supply and demand elements of overall sales rates with rates of production, aggregate inventories, and order backlogs -Discusses how S&OP can help improve supplier relations, shorten customer lead-times, lower inventories, stabilize production rates, and improve service to end-users -Features audit criteria for confirmation of a high-performance S&OP process
In recent years, sales development has emerged as a critical discipline and lever for revenue growth. It has been billed as "the hottest job in sales" and "the most important sales process innovation in 10 years." For all the attention and buzz the SDR role has received, the way companies support sales development in Salesforce hasn't advanced much in a decade. Ask yourself, do your SDRs often remark about how much they love using Salesforce? Do they feel bad for peers at other companies with poorly configured CRMs? Are they thankful that, unlike those poor sods, they aren't drowning in manual steps and byzantine processes?This probably isn't a sentiment you hear very often. The focus of this book is making Salesforce work for your reps. Lightning Sales Ops shares strategies and stories for streamlining process, boosting productivity, and achieving "legendary" status as a button-click admin.
Implementing S&OP now, or getting ready to? This book will make your implementation more sure-footed, less risky, and more successful. Bob & Tom cover all aspects of successful implementation, from composition of the Executive Team to the nitty-gritty of the S&OP spreadsheet design. Already operating S&OP? Learn how to improve the process and make it more effective and beneficial. The 3rd Edition explains S&OP and How It Works, How To Implement It, with Low Cost, Low Risk, Quickly, with High Impact. How to Make It Better . . . and Better We've added new or enhanced material on: * Implementation Methodology * The "People" Part Implementation * Change Management * New Product Introduction * Highly Variable Supply * Managing Risk * Graphical Displays (in color) * Software Selection Criteria * Fixing a Broken S&OP Process * Examples from Real World Companies "Recommended reading for the CEO, as well as marketing, engineering and operations executives . . .
Sales & Operations Planning has emaerged as an essential set of management tools in this age of global operations, supply chains that extend half a world away, and increasingly demanding customers. Its primary component - Executive S&OP - has rightfully been called "top management's handle on business." The mission of this book is to tell the busy executive what he or she needs to know about Executive S&OP. Written in clear, understandable language, this book can easily be read in the course of an evening or two - or on a plane ride from Chicago to L.A.
Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.
The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth. There are no simple solutions to this situation, but in this thoroughly updated Second Edition of Sales Growth, experts from McKinsey & Company build on their practical blueprint for achieving this goal and explore what world-class sales executives are doing right now to find growth and capture it—as well as how they are creating the capabilities to keep growing in the future. Based on discussions with more than 200 of today's most successful global sales leaders from a wide array of organizations and industries, Sales Growth puts the experiences of these professionals in perspective and offers real-life examples of how they've overcome the challenges encountered in the quest for growth. The book, broken down into five overarching strategies for successful sales growth, shares valuable lessons on everything from how to beat the competition by looking forward, to turning deep insights into simple messages for the front line. Page by page, you'll learn how sales executives are digging deeper than ever to find untapped growth, maximizing emerging markets opportunities, and powering growth through digital sales. You'll also discover what it takes to find big growth in big data, develop the right "sales DNA" in your organization, and improve channel performance. Three new chapters look at why presales deserve more attention, how to get the most out of marketing, and how technology and outsourcing could entirely reshape the sales function. Twenty new standalone interviews have been added to those from the first edition, so there are now in-depth insights from sales leaders at Adidas, Alcoa, Allianz, American Express, BMW, Cargill, Caterpillar, Cisco, Coca-Cola Enterprises, Deutsche Bank, EMC, Essent, Google, Grainger, Hewlett Packard Enterprise, Intesa Sanpaolo, Itaú Unibanco, Lattice Engines, Mars, Merck, Nissan, P&G, Pioneer Hi-Bred, Salesforce, Samsung, Schneider Electric, Siemens, SWIFT, UPS, VimpelCom, Vodafone, and Würth. Their stories, as well as numerous case studies, touch on some of the most essential elements of sales, from adapting channels to meet changing customer needs to optimizing sales operations and technology, developing sales talent and capabilities, and effectively leading the way to sales growth. Engaging and informative, this timely book details proven approaches to tangible top-line growth and an improved bottom line. Created specifically for sales executives, it will put you in a better position to drive sales growth in today's competitive market.
Turn Data into Growth-Driving Insights for Sales Operations Leaders Do you struggle to derive strategic meaning from endless data? Are your teams stuck reacting instead of planning ahead? Most organizations overload on metrics yet starve for insights. But for sales leaders who can transform statistics into stories that speak to decision makers, data becomes an instrument for influence, not just reporting. In "Data Driven Sales Ops", you'll discover: How to spot crucial performance gaps, risks and opportunities in data trends over time Ways to quantify marketing tactics and selling behaviors driving revenue outcomes Methods to predict sales results incorporating risk scenarios based on historical patterns Approaches for analyzing customer segments, product portfolios and process stages needing optimization Tools to benchmark competitor positioning and growth to inform your strategy Best practices for data-driven storytelling across visual, narrative and humanizing elements Applications to drive adoption and alignment around analytics-based decisions Through frameworks and examples from sales operations, you'll learn to craft compelling data stories that inspire belief, align teams and spark positive change. If you're ready to increase enterprise data fluency for sustainable growth, this book is for you.
Crush siloes by connecting teams, data, and technologies with a new systems-based approach to growth. Growing a business in the 21st Century has become a capital intensive and data-driven team sport. In Revenue Operations: A New Way to Align Sales and Marketing, Monetize Data, and Ignite Growth, an accomplished team of practitioners, academics, and experts provide a proven system for aligning revenue teams and unlocking growth. The book shows everyone how to connect the dots across an increasingly complex technology ecosystem to simplify selling and accelerate revenue expansion. With Revenue Operations, you’ll understand what it takes to successfully transition to the new system of growth without killing your existing business. This practical and executable approach can be used by virtually any business - large or small, regardless of history or industry - that wants to generate more growth and value. By reading this book you will find: Real-world case studies and personal experiences from executives across an array of high technology, commercial, industrial, services, consumer, and cloud-based businesses. The six core elements of a system for managing your commercial operations, digital selling infrastructure, and customer data assets. Nine building-blocks that connect the dots across your sales and marketing technology ecosystem to generate more consistent growth and a better customer experience at lower costs. The skills and tools that next generation growth leaders will need to chart the roadmap for a successful career in any growth discipline for the next 25 years. An indispensable resource for anyone who wants to get more from their business – board members, CEOs, business unit leaders, strategists, thought leaders, analysts, operations professionals, partners, and front-line doers in sales, marketing, and service - Revenue Operations is based on over one thousand surveys of and interviews with business professionals conducted during 2020 and 2021. It also includes a comprehensive analysis of the sales and marketing technology landscape. As a perfectly balanced combination of academic insight and data-driven application, this book belongs on the bookshelves of anyone responsible for driving revenue and growth.