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An invaluable resource that helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits. Loyal customers are the beating heart of every great business.?Why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return. The book's entertaining stories and action steps reveal how you can: Cultivate the 3Cs of evergreen companies: character, community, and content Build loyalty programs that turn satisfied customers into enthusiastic advocates Nurture profitable customers while pruning those who sap time and money Inject authenticity into social media communications Invert the expectations gap that can drive customers away From Internet startups and mom-and-pop businesses to multinational giants, strong companies are rooted in customer retention.?The perfect solution is to shift resources from attracting new customers to engaging the base--the path to stable growth, season after season.
The littlest evergreen lived a quiet life on a peaceful hillside. Then one December evening, everything changed. . . . Henry Cole’s The Littlest Evergreen sends a beautiful and timely message about nurturing life.
Clear, provocative, and persuasive, Ever Green is an inspiring call to action to conserve Earth’s irreplaceable wild woods, counteract climate change, and save the planet. Five stunningly large forests remain on Earth: the Taiga, extending from the Pacific Ocean across all of Russia and far-northern Europe; the North American boreal, ranging from Alaska’s Bering seacoast to Canada’s Atlantic shore; the Amazon, covering almost the entirety of South America’s bulge; the Congo, occupying parts of six nations in Africa’s wet equatorial middle; and the island forest of New Guinea, twice the size of California. These megaforests are vital to preserving global biodiversity, thousands of cultures, and a stable climate, as economist John W. Reid and celebrated biologist Thomas E. Lovejoy argue convincingly in Ever Green. Megaforests serve an essential role in decarbonizing the atmosphere—the boreal alone holds 1.8 trillion metric tons of carbon in its deep soils and peat layers, 190 years’ worth of global emissions at 2019 levels—and saving them is the most immediate and affordable large-scale solution to our planet’s most formidable ongoing crisis. Reid and Lovejoy offer practical solutions to address the biggest challenges these forests face, from vastly expanding protected areas, to supporting Indigenous forest stewards, to planning smarter road networks. In gorgeous prose that evokes the majesty of these ancient forests along with the people and animals who inhabit them, Reid and Lovejoy take us on an exhilarating global journey.
The northern coniferous forests are the most extensive in the world, covering large tracts across the boreal regions of North America, Europe, and Asia. This updated edition (1st ed., CH, Dec'88, 26-2133) provides an overview of these forests from the perspective of North America. Pielou (The Energy of Nature, CH, Oct'01, 39-0997; Fresh Water, CH, Mar'99, 36-3926) discusses the types of trees present, the interactions of trees with other organisms, and the fate of forests in a changing environment. The book is aimed at general readers, who might include interested amateurs or students in an introductory forestry course. It introduces tree taxonomy and identification along with commentary on past and present distributions and the basic morphology of trees. Pielou outlines the importance of fungi and insects in interactions and environmental factors, such as storm damage and fire, that can modify the dynamics within forested ecosystems. He presents all information in an ecological context. Informative line drawings, including anatomical details of many organisms, support the text. Because this is an introductory work, suggestions for further reading would have been helpful; however, the book is still useful for newcomers to the subject. Summing Up: Recommended. Lower-division undergraduates and general readers. D. H. Pfister Harvard University--Choice Reviews.
Understanding Roots uncovers one of the greatest mysteries underground—the secret lives and magical workings of the roots that move and grow invisibly beneath our feet. Roots, it seems, do more than just keep a plant from falling over: they gather water and nutrients, exude wondrous elixirs to create good soil, make friends with microbes and fungi, communicate with other roots, and adapt themselves to all manner of soils, winds, and climates, nourishing and sustaining our gardens, lawns, and woodlands. Understanding Roots contains over 115 enchanting and revealing root drawings that most people have never seen, from prairies, grasslands, and deserts, as well as drawings based on excavations of vegetable, fruit, nut, and ornamental tree roots. Every root system presented in this book was drawn by people literally working in the trenches, sketching the roots where they grew. The text provides a verydetailed review of all aspects of transplanting; describes how roots work their magic to improve soil nutrients; investigates the hidden life of soil microbes and their mysterious relationship to roots; explores the question of whether deep roots really gather more unique nutrients than shallow roots; shares the latest research about the mysteries of mycorrhizal (good fungal) association; shows you exactly where to put your fertilizer, compost, water, and mulch to help plants flourish; tells you why gray water increases crop yields more than fresh water; and, most importantly, reveals the science behind all the above (with citations for each scientific paper). This book contains at least eighty percent more new information, more results of the latest in-depth and up-to-date explorations, and even more helpful guidelines on roots than the author’s previous book (Roots Demystified: Change Your Garden Habits to Help Roots Thrive). This is not a revised edition—it’s a whole new stand-alone book.
Used by humans since ancient times, evergreen oak forests still cover extensive mountain areas of the Mediterranean Basin. These broadleaved evergreen forests occupy a transitional zone between the cool-temperate deciduous forest biome and the drier Mediterranean pine forests and shrublands. Slow growing and casting a deep shade, the sclerophyllous holm oak (Quercus ilex) absolutely dominates the closed canopy of many Mediterranean evergreen oak forests. This is a synthesis of 20 years of research on the structure, function, and dynamics of holm oak forests in two intensively studied experimental areas in Spain. By combining observational measurements at the leaf, tree, plot, and catchment scales with field experiments and modelling, the authors explore how these forests cope with strong water limitation and repeated disturbances.