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The Roles of Public Opinion Research in Canadian Government demonstrates that opinion research has a greater variety of roles than is often recognized, and that, despite conventional wisdom, its foremost impact is to help governments determine how to communicate with citizens.
′Some of the most experienced and thoughtful research experts in the world have contributed to this comprehensive Handbook, which should have a place on every serious survey researcher′s bookshelf′ - Sir Robert Worcester, Founder of MORI and President of WAPOR ′82-′84. ′This is the book I have been waiting for. It not only reflects the state of the art, but will most likely also shape public opinion on public opinion research′ - Olof Petersson, Professor of political science, SNS, Stockholm, Sweden ′The Handbook of Public Opinion Research is very authoritative, well organized, and sensitive to key issues in opinion research around the world. It will be my first choice as a general reference book for orienting users and training producers of opinion polls in Southeast Asia′ - Mahar K. Mangahas, Ph.D., President of Social Weather Stations, Philippines (www.sws.org.ph) ′This is the most comprehensive book on public opinion research to date′ - Robert Ting-Yiu Chung, Secretary-Treasurer, World Association for Public Opinion Research (WAPOR); Director of Public Opinion Programme, The University of Hong Kong Public opinion theory and research are becoming increasingly significant in modern societies as people′s attitudes and behaviours become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics. With over fifty chapters written by distinguished international researchers, both academic and from the commercial sector, this Handbook is designed to: - give the reader an overview of the most important concepts included in and surrounding the term ′public opinion′ and its application in modern social research - present the basic empirical concepts for assessing public opinion and opinion changes in society - provide an overview of the social, political and legal status of public opinion research, how it is perceived by the public and by journalists, and how it is used by governments - offer a review of the role and use of surveys for selected special fields of application, ranging from their use in legal cases to the use of polls in marketing and campaigns. The Handbook of Public Opinion Research provides an indispensable resource for both practitioners and students alike.
The growth of what some academics refer to as 'the policy analysis movement' represents an effort to reform certain aspects of government behaviour. The policy analysis movement is the result of efforts made by actors inside and outside formal political decision-making processes to improve policy outcomes by applying systematic evaluative rationality to the development and implementation of policy options. This volume offers a comprehensive overview of the many ways in which the policy analysis movement has been conducted, and to what effect, in Canadian governments and, for the first time, in business associations, labour unions, universities, and other non-governmental organizations. Editors Laurent Dobuzinskis, Michael Howlett, and David Laycock have brought together a wide range of contributors to address questions such as: What do policy analysts do? What techniques and approaches do they use? What is their influence on policy-making in Canada? Is there a policy analysis deficit? What norms and values guide the work done by policy analysts working in different institutional settings? Contributors focus on the sociology of policy analysis, demonstrating how analysts working in different organizations tend to have different interests and to utilize different techniques. They compare and analyze the significance of these different styles and approaches, and speculate about their impact on the policy process.
Reconsidering provincial and federal debates about democratic reform alternatives.
This book develops and tests a 'thermostatic' model of public opinion and policy and examines both responsiveness and representation across a range of policy domains in the United States, the United Kingdom, and Canada, concluding that representative democratic government functions surprisingly well.
In this revision of their lauded Public Opinion: Democratic Ideals, Democratic Practice, Rosalee A. Clawson and Zoe M. Oxley continue to link the enduring normative questions of democratic theory to the best empirical research on public opinion. Exploring the tension between ideals and their practice, each chapter focuses on exemplary studies so that students gain a richer understanding of key findings and the research process as well as see methods applied in context.
Is polling a process that brings "science" into the study of society? Or are polls crude instruments that tell us little about the way people actually think? The role of public opinion polls in government and mass media has gained increasing importance with each new election or poll taken. Here Lewis presents a new look at an old tradition, the first study of opinion polls using an interdisciplinary approach combining cultural studies, sociology, political science, and mass communication. Rather than dismissing polls, he considers them to be a significant form of representation in contemporary culture; he explores how the media report on polls and, in turn, how publicized results influence the way people respond to polls. Lewis argues that the media tend to exclude the more progressive side of popular opinion from public debate. While the media's influence is limited, it works strategically to maintain the power of pro-corporate political elites.
Canada’s political landscape has changed, but scholars are still grappling with the profound alterations brought about by the internet and social media. What’s Trending in Canadian Politics? examines political communication and democratic governance in a digital age. Exploring the effects of conventional and emerging political communication practices in Canada, contributors investigate topics such as the uses of digital media for political communication, grassroots-driven protest, public behaviour prediction, and relationships between members of civil society and the political establishment. This interdisciplinary volume lays robust theoretical and methodological foundations for the study of transformative trends in political communication and in the relationship between political actors, institutions, and democracy. Original and timely, What’s Trending in Canadian Politics? sheds light on digital innovations while providing a broader perspective on the online and offline dynamics of contemporary Canadian political engagement.
Why do public issues like the environment rise and fall in importance over time? To what extent can the trends in salience be explained by real-world factors? To what degree are they the product of interactions between media content, public opinion, and policymaking? This book surveys the development of eight issues in Canada over a decade -- AIDS, crime, the debt/deficit, the environment, inflation, national unity, taxes, and unemployment -- to explore how the salience of issues changes over time, and to examine why these changes are important to our understanding of everyday politics. Agenda-Setting Dynamics in Canada offers one of the first empirical analyses of the interaction of the media, the public, and policymakers in Canada and, more generally, makes an important contribution to the study of political communications and policymaking well beyond the Canadian context.