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This book discusses how pleasure, as an emotional motivation, can play a leading role in improving the learning of new cognitive skills and abilities. Set in a research center orientated to innovate educative techniques for optimizing the learning process, this case study is focusing on the power of pleasure (joy) as a strategy to better the standard education systems in Argentina and beyond. This editorial project is based on an efficient experiment known as “PANCOE” where pre-graduate students of tourism bachelor at the University of Palermo, Argentina, were subject to different pleasurable experiences mainly marked by eating, tasting dishes and non-alcohol drinks while cooking and kneading bread pieces. PANCOE aims to integrate students' senses with their emotions, academic performance, and digital platforms. PANCOE devotes efforts to transforming negative feelings like fear into positive ones like joy. As an outcome, students who had taken part in PANCOE not only obtained higher degrees but also completed their studies with a bachelor's degree. Therefore, PANCOE situates as a promising and exciting tourism education method to better the academic performance of low-grade students in tourism and to bring creativity to the tourism classroom for all students.
Cultural heritage has tremendous importance in human development. The communication of culture is determinant for society, whereas that of heritage can be a driving force for individual development. If cultural heritage is communicated and incorporated into the educational development of children from the very beginning, it will contribute to the formation of their entire lives and sustainable social development. Combining Modern Communication Methods With Heritage Education provides relevant theoretical frameworks and the latest empirical research findings in the area. It shows that heritage related to information provision is to be started at a very early age and continued by schools and later educational forms. Covering topics such as cultural heritage, world heritage education, and indigenous archives, this premier reference work is an essential resource for educators and administrators of both K-12 and higher education, pre-service teachers, teacher educators, sociologists, anthropologists, business leaders and executives, marketers, librarians, researchers, and academicians.
In the wake of the COVID-19 pandemic, events have swiftly transitioned to virtual and hybrid formats. This rapid shift has posed numerous challenges for organizers who are now tasked with navigating the digital landscape. From planning logistics to engaging participants, virtual and hybrid events are intricate and demand innovative solutions. New Technologies in Virtual and Hybrid Events is a comprehensive guide that provides practical strategies and insights to make virtual and hybrid events successful, efficient, and profitable. The book offers a platform to publish research on the practical challenges of virtual and hybrid events. It explores key topics such as platform assessment, audience engagement tools, AI integration, and ethical considerations in event technologies. By offering a deep dive into these areas, the book empowers readers to navigate the complexities of virtual and hybrid events with confidence.
This new volume, Post-Disaster and Post-Conflict Tourism, now going into its 2nd edition, takes an in-depth look at how global geopolitical tensions and global threats affect the tourism industry and offers tools and strategies for meeting these challenges. The book is updated with chapters that include new research, studies, and experiences, many of which consider the fall-out from the COVID-19 pandemic on tourism. It also includes five brand new chapters, for over 50 new pages of text. With chapters by well-versed scholars who have worked as experts in post-disaster and post-conflict tourism, the book presents a host of case scenarios along with innovative strategies that can be implemented by postcolonial, post-conflict, and post-disaster destinations to encourage travel and tourism in these areas. Topics include using tourism as a vehicle for economic recovery, educating tourists at the pre-visit stage, developing and employing postcolonial branding and self-branding, using sports tourism and food events as a marketing strategy, the ethics revolving around post-disaster consumption, and much more. The new chapters discuss tourism in the age of the coronavirus pandemic and its dramatic disruptive effect on the tourism industry. The authors delve into post-COVID tourism marketing, health and wellness education and practices, ethical considerations for tourism operators, and more. A chapter also considers the challenges of sustainable supply chain management in tour operations. With contributions from experts in this emerging field, this volume is a rich resource for travel and tourism professionals, policymakers, researchers, and others. It creates a bridge between the conceptual discussions around "dark consumption" (tourism directed to places that are identified with death and suffering) and the urgency to develop empirical models that support destination marketing organizations in a rapidly changing world.
Strategic Entrepreneurial Ecosystems and Business Model Innovation is the first collection to focus both on entrepreneurial ecosystems and business model innovation, thereby taking a novel and new approach to entrepreneurship and strategic management.
This international case study book provides 27 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. The dynamic characteristic of the industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with such factors in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies follows a logical and uniform structure and covers topics such as marketing mix, crisis management, digital marketing, quality development, product development and sustainability. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.
Entrepreneurship education is a rapidly evolving field that is critical to the development of well-equipped and competent business leaders. The importance of training the future generation of managers and leaders cannot be overlooked as they play a vital role in ensuring the survival of various industries and companies. Entrepreneurship Education in Tourism and Hospitality Management provides an in-depth look at various cases of entrepreneurship education in the tourism and hospitality industries across the world as well as their recent changes and developments. This book also advances the literature in the field of entrepreneurship education by broadening the discussion on the recent trends and ongoing challenges to include perspectives on creating the next generation of tourism and hospitality entrepreneurs. Covering topics such as digital education and tourism sustainability, this reference work is ideal for administrators, academicians, policymakers, entrepreneurs, scholars, researchers, practitioners, instructors, and students.
Tourism is often viewed as a phenomenon that brings out the worst in human nature. Self-interest, overuse of resources, injustice and cultural erosion are but a few examples. This book explores the contrasting view that tourism can be a pathway to hope and happiness. The chapters address areas including wellbeing, positive psychology, hopeful tourism, mindfulness, peace, responsible tourism and spirituality. The volume examines the role of tourism in preserving natural wonders and architectural masterpieces, bringing out the best in tourists and locals and adding economic value if planned, developed and managed sustainably. It will be a useful resource for students and researchers in tourism, psychology and philosophy.
The tourism and leisure industries are big business. Opportunities for leisure and tourism have escalated as disposable income, technology, travel and education have become increasingly available in recent times. However, this trend has been juxtaposed with an increase in crime, particularly since the early the 1950s. Acquisitive crimes have been facilitated with the development of more portable and valuable commodities; some activities, such as drink driving and disorder, have now been socially defined as crimes and are more readily identified through new technology such as the increasing use of CCTV. The Problem of Pleasure covers them all. The purpose of this book is to inform and enlighten a range of readers, whose interests may be academic or commercial on possible crime events and modus operandi of criminals. The book has a global perspective, bringing together leading academics from the UK, the US, South Africa, Australia and New Zealand who examine several aspects of leisure that are vulnerable to crime, from illegal hunting to street racing, as well as the impact of crime upon tourists and the tourism industry. This book will be a key text for students of tourism and leisure as well as criminology and sociology; people working in the tourism and recreation industry; policy makers and the police.
This book looks at various aspects of tourism education in Asian countries and the impacts of sustainable development in tourism education to the Asian student markets. It provides an insightful and authoritative account of the various issues that are shaping the higher educational world of tourism education in Asia and for its Asian students overseas, and it highlights the creative, inventive and innovative ways that educators are responding to these issues. The book is composed of contributions from specialists in the field and is international in scope. It is divided into four parts: an introduction setting the scene of tourism education and Asia; case studies of tourism education in various Asian countries; case studies of tourism education of Asian students abroad and their trans-national student experiences; and broader perspectives on intra-Asian and transnational tourism education. The book provides a systematic guide to the current state of knowledge on tourism education and Asia and its future direction, and is essential reading for students, researchers, educational practitioners, and academics in Tourism Studies.