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Korean dramas gained popularity across Asia in the late 1990s, and their global fandom continues to grow. Despite cultural differences, non-Asian audiences find "K-dramas" appealing. They range from historical melodrama and romantic comedy to action, horror, sci-fi and thriller. Devotees pursue an immersive fandom, consuming Korean food, fashion and music, learning Korean to better understand their favorite shows, and travelling to Korea for firsthand experiences. This collection of new essays focuses on the cultural impact of K-drama and its fandom, and on the transformation of identities in the context of regional and global dynamics. Contributors discuss such popular series as Boys over Flowers, My Love from the Star and Descendants of the Sun.

K-Drama

Korean Culture and Information Service South Korea

Published: 2012-08-18

Total Pages: 117


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This book, the third volume in the K-Culture series intended to promote contemporary Korean culture overseas, introduces foreign audiences to Korean dramas. K-Drama and Hallyu K-Drama: The Beginning of Hallyu K-Drama Reaches into Asia and Beyond Why K-Drama? The Appeal of K-Drama Foreign Media Respond to K-Drama History of K-Drama 1960s: The Age of Enlightenment 1970s: Entering the Era of True Entertainment 1980s: Portraits of a Modern Korea 1990s: More Ideas, Better Results 2000s to the Present: K-Drama Goes Global Top K-Dramas and Stars Top 10 K-Dramas Top K-Drama Stars From Little Acorns
At this fascinating historical moment, this timely collection explores the new meaning of the Korean Wave and the process of media production, representation, distribution and consumption in a global context as a distinctive and complex form of soft power. Focusing on the most recent phenomenon of Korean popular culture, this book considers the Korean Wave in the global digital age and addresses the social, cultural and political implications in their complexity within the contexts of global inequalities and uneven power structures. The collection brings together internationally renowned scholars and regional specialists to examine this historically significant, visibly growing, yet under-explored current phenomenon in the global digital age. Drawing on a wide range of perspectives from media and communications, cultural studies, sociology, history and anthropology, and including a series of case studies from Asia, the USA, Europe and the Middle East, it provides an empirically rich and theoretically stimulating tour of this area of study, going beyond the standard Euro-American view of the evolving and complex dynamics of the media today. This collection is essential reading for students and scholars interested in Korean popular culture and in film, media, fandom and cultural industries more widely.
The contributors analyse the subject of Asian pop culture arranged under three headings: 'Television Industry in East Asia', 'Transnational-Crosscultural Receptions of TV Dramas' and 'Nationalistic reactions'.
The first scholarly volume to investigate the impact of social media and other communication technologies on the global dissemination of the Korean Wave
K-Pop: Popular Music, Cultural Amnesia, and Economic Innovation in South Korea seeks at once to describe and explain the emergence of export-oriented South Korean popular music and to make sense of larger South Korean economic and cultural transformations. John Lie provides not only a history of South Korean popular music—the premodern background, Japanese colonial influence, post-Liberation American impact, and recent globalization—but also a description of K-pop as a system of economic innovation and cultural production. In doing so, he delves into the broader background of South Korea in this wonderfully informed history and analysis of a pop culture phenomenon sweeping the globe.
The rise in popularity of South Korean entertainment and culture began and is promoted as an official policy of the Korean government to revive the country's economy. This study examines cultural production and consumption, glocalization, the West versus. Asia, global race consciousness, and changing views of masculinity and femininity.
Demand for television programming depicting Korean popular culture is steadily growing in the wake of the Korean Wave, which gave rise to worldwide interest in South Korea's cultural economy. Author and ardent devotee to K-dramas, Dr. Carl Ackerman noticed an uptick in the availability on most streaming services as a result. Longing to offer access to an even wider audience, Ackerman has penned a joyful and reverent written analysis of the movement. "Millions tune in to watch Korean entertainment daily and streaming giants, such as Netflix have started adding K-drama to its platform," Ackerman said. "It is clear that people want to watch this form of entertainment." A K-Drama Voyage offers readers an American perspective on the cultural phenomenon of Korean drama. Examining the significance of K-dramas on society, Ackerman provides both a guide and an enlightening reference about life not only in Korea but the world at large. "This book represents the first of its kind in the English language and will surely attract readers and bloggers across the globe who love what the South Korean nation has provided for all-splendid, entertaining, televised stories," Ackerman said. A K-Drama Voyage is available for purchase online at Amazon.com.
The 2012 smash "Gangnam Style" by the Seoul-based rapper Psy capped the triumph of Hallyu , the Korean Wave of music, film, and other cultural forms that have become a worldwide sensation. Dal Yong Jin analyzes the social and technological trends that transformed South Korean entertainment from a mostly regional interest aimed at families into a global powerhouse geared toward tech-crazy youth. Blending analysis with insights from fans and industry insiders, Jin shows how Hallyu exploited a media landscape and dramatically changed with the 2008 emergence of smartphones and social media, designating this new Korean Wave as Hallyu 2.0. Hands-on government support, meanwhile, focused on creative industries as a significant part of the economy and turned intellectual property rights into a significant revenue source. Jin also delves into less-studied forms like animation and online games, the significance of social meaning in the development of local Korean popular culture, and the political economy of Korean popular culture and digital technologies in a global context.
K-pop, described by Time Magazine in 2012 as "South Korea’s greatest export", has rapidly achieved a large worldwide audience of devoted fans largely through distribution over the Internet. This book examines the phenomenon, and discusses the reasons for its success. It considers the national and transnational conditions that have played a role in K-pop’s ascendancy, and explores how they relate to post-colonial modernisation, post-Cold War politics in East Asia, connections with the Korean diaspora, and the state-initiated campaign to accumulate soft power. As it is particularly concerned with fandom and cultural agency, it analyses fan practices, discourses, and underlying psychologies within their local habitus as well as in expanding topographies of online networks. Overall, the book addresses the question of how far "Asian culture" can be global in a truly meaningful way, and how popular culture from a "marginal" nation has become a global phenomenon.