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Across Africa, a burgeoning middle class has become the poster child for the 'Africa rising' narrative. Ambitious, aspirational and increasingly affluent, this group is said to embody the values and hopes of the new Africa, with international bodies ranging from the United Nations Development Programme to the World Bank regarding them as important agents of both economic development and democratic change. This narrative, however, obscures the complex and often ambiguous role that this group actually plays in African societies. Bringing together economists, political scientists, anthropologists and development experts, and spanning a variety of case studies from across the continent, this collection provides a much-needed corrective to the received wisdom within development circles, and provides a fresh perspective on social transformations in contemporary Africa.
​This volume challenges the concept of the ‘new African middle class’ with new theoretical and empirical insights into the changing lives in Sub-Saharan Africa. Diverse middle classes are on the rise, but models of class based on experiences from other regions of the world cannot be easily transferred to the African continent. Empirical contributions, drawn from a diverse range of contexts, address both African histories of class formation and the political roles of the continent’s middle classes, and also examine the important interdependencies that cut across inter-generational, urban-rural and class divides. This thought-provoking book argues emphatically for a revision of common notions of the 'middle class', and for the inclusion of insights 'from the South' into the global debate on class. Middle Classes in Africa will be of interest to students and scholars across a range of disciplines, as well as NGOs and policy makers with an interest in African societies.
"Offers an extremely sophisticated, nuanced view of the social and political construction of an African middle class in colonial Zimbabwe." —Elizabeth Schmidt Tracing their quest for social recognition from the time of Cecil Rhodes to Rhodesia's unilateral declaration of independence, Michael O. West shows how some Africans were able to avail themselves of scarce educational and social opportunities in order to achieve some degree of upward mobility in a society that was hostile to their ambitions. Though relatively few in number and not rich by colonial standards, this comparatively better class of Africans challenged individual and social barriers imposed by colonialism to become the locus of protest against European domination. This extensive and original book opens new perspective into relations between colonizers and colonized in colonial Zimbabwe.
Provides the most comprehensive account since the early 1960s of South Africa's "black middle class". 2016 CHOICE Outstanding Academic Title The "rise of the black middle class" is one of the most visible aspects of post-apartheid society in South Africa. Yet while it has been a major actor in the country's democratic reshaping, analysis of its role has been all but lacking. Rather, the image presented by the media has been of "black diamonds", consumers of the products of advanced industrial economies, and of corrupt "tenderpreneurs" who use their political connections to obtain contracts. This book seeks to complicate that picture with a much-needed analysis that recounts its historical development in colonial society prior to 1994, before examining the size, shape andstructure of the new black middle class in contemporary South Africa and its relation to its counterparts in the Global South. Roger Southall is Professor Emeritus in Sociology, University of the Witwatersrand. Southern Africa (South Africa, Namibia, Botswana, Lesotho, Zimbabwe and Swaziland): Jacana
The emergence of the African middle class as a driver of Africa’s economic growth stands out as an important milestone in Africa’s contemporary economic history. This growth, though uneven, is a source of hope for Africa, but also a signal to the rest of the world on the prospects for economic recovery and renewal, particularly because it has been steady despite the global downturn. The Emerging Middle Class in Africa analyses specific aspects of the lives of the middle class in Africa. It looks at how people become and remain in the middle class through a series of thematic chapters. It examines how behaviour changes in the process, in terms of consumption patterns and spending on health and education. A further dimension of this analysis is how class impacts on gender relations and whether women are able to reap the same benefits of social advancement available to men. Africa is a continent of such scale and diversity that experiences across countries vary widely. The book thus captures the common patterns across the continent. This text is primarily aimed at Africanist researchers, policy makers, development practitioners, and bilateral and multilateral institutions, as well as students of African studies, political science, political economy, development studies, and development economics.
Introduction -- Origins -- Asendance -- Collapse -- Democracy -- Decay -- 2016, concluding thoughts
This essay collection presents a global history of the middle class and its rise around the world during the age of empire. It compares middle-class formation in various regions, highlighting differences and similarities, and assesses the extent to which bourgeois growth was tied to the increasing exchange of ideas and goods and was a result of international connections and entanglements. Grouped by theme, the book shows how bourgeois values can shape the liberal world order.
Working into the middle class -- "Crisis of supply in every household" -- 'Provocative consumption' -- 'Parasites' -- The resurgence of middle-class Islam.
With more than 900 million consumers, the continent of Africa is one of the world’s fastest growing markets. In Africa Rising, renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power. Crossing thousands of miles across the continent, he shares the lessons that Africa’s businesses have learned about succeeding on the continent...shows how global companies are succeeding despite Africa’s unique political, economic, and resource challenges...introduces local entrepreneurs and foreign investors who are building a remarkable spectrum of profitable and sustainable business opportunities even in the most challenging locations...reveals how India and China are staking out huge positions throughout Africa...and shows the power of the diaspora in driving investment and development. Recognize that Africa is richer than you think Africa is richer than India on the basis of gross national income (GNI) per capita, and a dozen African countries have a higher GNI per capita than China. Aim for Africa Two Opportunities exist in all parts of the market, particularly the 400 million people in the middle of the market. Find opportunities to organize the market From retailing to cell phones to banking, companies are succeeding by building infrastructure. Develop strategies for the most youthful market in the world Companies are recognizing opportunities from diapers to music to medicine in a market growing younger every day. Understand that Africa is not a “media dark” continent From Nollywood to satellite to broadband, media is exploding on the continent. Recognize the hidden strength of the African diaspora The African diaspora brings resources and knowledge to African development and expands the African opportunity beyond the continent. Build Ubuntu markets Create profitable businesses, sustainable growth, and social organizations by meeting basic human needs.
After decades of stagnation, the size of Latin America's middle class recently expanded to the point where, for the first time ever, the number of people in poverty is equal to the size of the middle class. This volume investigates the nature, determinants and possible consequences of this remarkable process of social transformation. We propose an original definition of the middle class, tailor-made for Latin America, centered on the concept of economic security and thus a low probability of falling into poverty. Given our definition of the middle class, there are four, not three, classes in Latin America. Sandwiched between the poor and the middle class there lies a large group of people who appear to make ends meet well enough, but do not enjoy the economic security that would be required for membership of the middle class. We call this group the 'vulnerable'. In an almost mechanical sense, these transformations in Latin America reflect both economic growth and declining inequality in over the period. We adopt a measure of mobility that decomposes the 'gainers' and 'losers' in society by social class of each household. The continent has experienced a large amount of churning over the last 15 years, at least 43% of all Latin Americans changed social classes between the mid 1990s and the end of the 2000s. Despite the upward mobility trend, intergenerational mobility, a better proxy for inequality of opportunity, remains stagnant. Educational achievement and attainment remain to be strongly dependent upon parental education levels. Despite the recent growth in pro-poor programs, the middle class has benefited disproportionally from social security transfers and are increasingly opting out from government services. Central to the region's prospects of continued progress will be its ability to harness the new middle class into a new, more inclusive social contract, where the better-off pay their fair share of taxes, and demand improved public services.