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"Advice, exercises, and real-world examples for small-business owners and self-employed artists for establishing solid business practices, growing and expanding, and troubleshooting problems. Addresses finding, marketing to, and keeping customers; working with staff and vendors; strategic planning, goal setting, and brand building; and taking time to celebrate"--Provided by publisher.
Turn Passionate Ideas into Profitable Enterprises Do you dream of making a living doing what you love but find the process of creating a viable business plan like trying to fit a square peg into a round hole? Jennifer Lee knows what it's like to make the entrepreneurial leap -- and how to do it successfully. The key is using, rather than stifling, imagination and intuition. Lee's illustrated, colorful worksheets and step-by-step instructions are playful yet practical, transforming drudgery into joy. They'll enable you to define your vision and nail down plans for funding, marketing, networking, and long-term strategy. Discover how to: * Develop a financial plan with fun and flair * Select your circle of support to get the work done * Clarify your business values and goals * Paint a picture of your business landscape * Understand your competition and what makes you stand out from the crowd * Identify your perfect customers and create a marketing plan to reach them * Map out concrete action steps to bring your Right-Brain Business Plan to life
Dr. Kenny's Revolutionary New Book reveals the Inside Secrets of Right Brain Research... Get Inside the Mind of Your Target Audience. Learn how to access and leverage the critical emotional needs that cause consumers to choose one brand over another, access that traditional research cannot reveal. Emotional needs drive behavior. The Right Brain Way takes this powerful concept and details a proven methodology for uncovering the needs that motivate people to buy a product or a brand. Whether your objective is to increase market share or to gain a better understanding of your customers, The Right Brain Way reveals the intrinsic links between consumers' emotions and their wallets. The Right Brain Way is a must read for organizational leaders, business owners and top executives. This landmark book opens the vault on 51 years of Right Brain Research, bringing to light detailed proprietary insights previously available only to clients. The Right Brain Way will help you understand the power of emotion and how to access and leverage the key motivational drivers you need to differentiate your brand, establish the right strategy, optimize your messaging and gain a clear competitive advantage.
New York Times Bestseller An exciting--and encouraging--exploration of creativity from the author of When: The Scientific Secrets of Perfect Timing The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't. Drawing on research from around the world, Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others) outlines the six fundamentally human abilities that are absolute essentials for professional success and personal fulfillment--and reveals how to master them. A Whole New Mind takes readers to a daring new place, and a provocative and necessary new way of thinking about a future that's already here.
The right-brain way to conquering clutter, mastering time, and reaching one's goals: the first book to show creative people how to arrange their desks, their time, and their lives in a style consistent with their unique way of perceiving the world. Suggests a host of practical solutions, all in harmony with the way creative people think and act. 20 line drawings.
Breakthrough Technique: Read Faster by Understanding Faster. Don't you hate it when reading takes so long... and yet you retain so little? Is this way of reading even worth your time? By learning to read with yourwhole brain -- not just the slow, step-by-step, analytical left side that handles word-recognition, but also your fast, parallel-processing, big-pictureright brain -- you can reach new levels of reading and cognition. Learn to visualize whole ideas at a time, and turn reading into a truly engaging experience instead of a chore. Discover how to encourage the involvement of your powerful, silent, imaginative right-hemisphere and begin reading ideas rather than just words. Apply the conceptual abilities of your right brain to increase concentration, comprehension, and reading speed. Only faster comprehension, can lead to faster reading!! Reading IS comprehension. There is no reading without comprehension. The only way to really read faster, is byunderstanding faster. These new theories and techniques will have you reading faster bythinking faster. Read whole ideas at a time. Strengthen your comprehension. Sharpen your concentration. Reduce your vocalization. Improve your retention. Increase your speed. Do you want to continue throwing your time away, achieving the same pitiful results, and remaining frustrated and bored with your reading? Tens of thousands of people have already used this method at readspeeder.com to improve their reading skills. Learn how these techniques work, and how to apply them to your own reading. Practice easily with the20 uniquely designed exercises that will have you immediately reading whole ideas at a time. Plus, as a gift to you, there is a FREE BONUS of four downloadable pdf books. The full text of each of these books is prepared with the same special formatting as the exercises in this book, to give you even more opportunity to practice reading whole ideas. Your purchase of the paperback book also entitles you to get the Kindle version for FREE. Get your copy of READING WITH THE RIGHT BRAIN today and start reading with all your brain. What Others Are Saying: A unique method that allows you to more effectively assimilate what you read in a shorter amount of time -- Amanda Johnson, M.A.,Assistant Professor of English, Collin College, Plano, Texas Includes not only original theories and techniques for reading improvement, but also a totally exclusive method of presenting practice exercises -- Richard Sutz, CEO,The Literacy Company, www.EfficientReading.com, Author of “Speed Reading for Dummies” It is amazing to me that so much could have been written in so many years since Evelyn Wood about speed reading and no one came up with the idea of “speed comprehension.” -- Dr. James Young,Professor of English, Weber State University, Ogden, Utah
Jeffrey Freed and Laurie Parsons provide an effective method for helping children with Attention Deficit Disorder excel in a classroom setting. In straightforward language, this book explains how to use the innovative "Learning Styles Inventory" to test for a right-brained learning style; help an ADD child master spelling—and build confidence—by committing complicated words to visual memory; tap an ADD kid's amazing speed-reading abilities by stressing sight recognition and scanning rather than phonics; access the child's capacity to solve math problems of increasing, often astonishing complexity—without pen or paper; capitalize on the "writing and weaning" technique to help the child turn mental images into written words; and win over teachers and principals to the right-brained approach the ADD child thrives on. For parents who have longed to help their ADD child quickly and directly, Freed and Parsons's approach is nothing short of revolutionary. This is the first book to offer them reason for hope and a clear strategy for enabling their child to blossom.
Almost all the organizing books on the market today target the "left-brainer" - people who are generally disciplined, neat, and analytical. But for those who are more creative and spontaneous rather than logical and detail-oriented, help is on the way! In this book, Lee Silber turns traditional organizing advice on its head and offers unique solutions that complement the unorthodox lifestyle of the creative "right-brainer." For example: * Discover how right-brainers can be organized in a left-brain world * Overcome obstacles that stand in the way of being more organized * Pile, don't file - put paper in its place the right-brained way * Learn how being a "pack rat" can be a good thing This creative new approach to getting it together is perfect for those who can't relate to boring traditional organizing techniques!
Presents a set of basic exercises designed to release creative potential and tap into the special abilities of the brain's right hemisphere.
Designed for children who are strongly visual, who learn all at once through images, are drawn to patterns, rely on body motions, who have difficulty with memorization, and who are considered right-brain learners, this resource teaches the multiplication and division tables based on the students' learning strengths rather than taxing their learning weaknesses.