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The Rhetoric of the American Political Party Conventions, 1948-2016 establishes the rhetorical goals of the thirty-six political party conventions that have taken place since 1948 against the backdrop of the fundamental changes that television brought to the conventions. Theodore F. Sheckels analyzes these conventions to determine whether the gatherings met or failed to meet those goals, including addressing civil rights, unifying divergent wings of the party, celebrating the triumph of a single wing, overcoming dissent inside and outside the meeting hall, overcoming—or capitalizing on—scandal, reconstituting the party after defeats, arguing for change, and advocating for inclusion. Sheckels observes that although speeches are the primary vehicle through which attendees strive to reach these goals, the crucial addresses are not always by the principal players; often, events other than speeches such as negotiations, demonstrations, and media spin can be just as consequential. Sheckels discusses both the similarities and differences in the ways in which the conventions do business and constitute and reconstitute what the political parties are, aiming to persuade the public with rhetorical images and messages. Scholars of communication, rhetoric, political science, and American studies will find this book particularly useful.
As he has done for each presidential campaign since 1992, Robert E. Denton Jr. gathers a diverse collection of communications scholars to analyze specific areas of the most recent campaign season. Topics include early campaign rhetoric, the nomination process and conventions, candidate strategies, presidential debates, political advertising, the use of new media, and coverage of the campaigns. This volume looks at the 2020 presidential campaign from three perspectives. The first section addresses the major political campaign communication areas, including pre-primary/candidate surfacing, the conventions, the debates, political advertising, social media, and news coverage of the campaign. The second section includes two unique perspectives on political branding and the politics of food in the 2020 campaign. The final section of the volume provides the broad overviews of campaign spending and finance as well as the national perspective of explaining the vote. Thus, the chapters cluster around the themes of campaign communication, studies of unique or special topics relevant to the campaigns, and the overall election.
Political Rhetoric, Social Media, and American Presidential Campaigns explores how social media influenced presidential campaign rhetoric. The author discusses media use in American presidential campaigns as well as social media campaigns for Barack Obama, Mitt Romney, Hillary Clinton, and Donald Trump. This book addresses how presidential candidates adapted their rhetorical performances for newspapers, radios, television, and the Internet. Scholars of rhetoric and political communication will find this book particularly useful.
Democratic Disunity: Rhetorical Tribalism in 2020 addresses that while attention has recently and rightly been paid to the tribal bifurcation of the GOP, the Democratic Party is similarly divided. Americans live in a democratic republic rather than a direct democracy and choices regarding governing concerns are configured through communicative action. These choices include those made between and within American political parties. Without rhetorical mediation and intervention, toxic partisan tribalism within the two major American political parties is likely to destabilize the nations’ federalist system of government. Kelley argues that intraparty tribalism poisons public life and consumes public space within which electoral politics, including discussion, deliberation and compromise, should be thriving. Democratic Disunity considers intraparty tribalism as a rhetorical form, uniquely positioned within the twenty-first century. Details are provided regarding language-in-use strategies with which to anchor a rhetoric of governing through a mindful, deliberative dialogue which diminishes the effect of political partisanship, including its toxic variations both between and within American political parties. Scholars and students of rhetoric, political communication, and political science will find this book particularly interesting.
Money in Politics: Campaign Fundraising in the 2020 Presidential Election illustrates political fundraising’s importance in the 2020 presidential election from the party primaries through the General Election. Cayce Myers addresses how the role of corporate donations, individual contributors, and small donorship have become political talking points. Specific attention is given to the evolution of political fundraising, including a discussion regarding super-PACs, joint fundraising committees, and campaign committees. Myers explores how modern fundraising prowess serves as a barrier to successful entry into top tier candidacy but does not necessarily guarantee victory.
This edited volume explores the democratic dangers posed by a political press that emphasizes electoral competition, strategy, entertainment, and what Jay Rosen calls “savviness”—praising candidates for being politically smart rather than being honest—in its coverage of a political landscape dominated by a looming authoritarian threat. Contributors document how the American and global political press have failed to fulfill their role in elections and demonstrate how authoritarians have used and will continue to use their power in setting policy before going on to suggest and develop solutions to these problems. These proposed solutions include the adoption of democracy-focused framing, solutions journalism, and solidarity journalism, all of which emphasize the needs and issues of democratic communities over candidates’ political strategy. The book’s recommendations contribute to a reorientation of journalism toward democracy and truth rather than performative detachment and forced balance. Scholars of journalism, mass media, communication, and political science will find this collection to be of particular use.
Third Parties, Outsiders, and Renegades analyzes 10 third-party, outsider, or renegade presidential candidates and explores each one's impact on the political process. The list of modern outsider candidates who have attracted the public’s attention is fairly long, but most of the time the candidates never garner enough support to become elected or they self-destruct somewhere along the way. A few, however, have taken votes away from more mainstream candidates and changed the course of political parties or election outcomes. This book provides readers with an analysis of how their rhetoric, political tactics, and issues have challenged the political status quo and impacted later campaigns. The future viability of outsider candidates is discussed in light of current political polarization and the legacy of Donald J. Trump, the first elected outsider president, and considers how outsider candidates might be able to compete in upcoming elections given the current political divisions within the nation. Scholars and students of communication, political science, and rhetoric will find this book particularly interesting.
Political Problems and Personalities in Contemporary Maryland provides a comprehensive rhetorical analysis of contemporary politics and political communication in Maryland at both the state and local levels. Theodore F. Sheckels and Carl Hyden approach rhetoric in a broader sense, arguing that actions by political players – including decisions on housing policy, urban redevelopment policy, and transportation policy—are not in a separate category from their messages. In many cases, they argue, actions are messages, often with important material consequences. Rather than focusing solely on previous or upcoming elections, as political communication has traditionally been examined, Sheckels and Hyden give considerable space to non-election topics, responding to current shifts in political communication scholarship and encouraging others to examine political communication at the local and state levels elsewhere in the United States. Scholars of communication, political science, rhetoric, and history will find this book of particular interest.
"In this book, Natalia Mielczarek engages with close to one thousand editorial cartoons to trace visual representations of President Donald Trump and the rhetorical mechanisms that construct them. Mielczarek argues that editorial cartoons largely either hide or overexpose the president, often resembling partisan propaganda, not social critique"--
In Horror Framing and the General Election: Ghosts and Ghouls in Twenty-First-Century Presidential Campaign Advertisements, Fielding Montgomery reveals a pattern of mostly increasing horror framing implemented across presidential elections from 2000 to 2020. By analyzing the two most common frameworks of horror within U.S. popular culture (classic and conflicted), he demonstrates how such frameworks are deployed by twenty-first-century U.S. presidential campaign advertisements. Televised advertisements are analyzed to illustrate a clearer picture of how horror frameworks have been utilized, the intensity of their usage, and how self-positive appeals to audience efficacy help bolster these rhetorical attempts at persuasion. Horror Framing and the General Election shows readers how the extensionally constitutive ripples of horrific campaign rhetoric are felt in contemporary political unrest and provides a potential path forward.