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Use this guide to get help with consumer purchases, problems and complaints. Find consumer contacts at hundreds of companies and trade associations; local, state, and federal government agencies; national consumer organizations; and more.
If all that's been written about customer service in recent years is true, then why don't businesses provide good service on a consistent basis? Tschohl contends the reason is because not enough customers demand it on a consistent basis. His practical advice and guidelines will show consumers how to effectively challenge bad customer service and gain satisfaction in dealing with all types of service providers, including airlines, retailers, and restaurants. (Best Sellers Publishing)
A low-cost edition of The Consumer Action Handbook, updated each year, a free resource guide that provides general information on shopping for goods and services and tips about your consumer rights.
Shopping is one of the most challenging and rewarding human activities. Pooler offers a captivating exploration of the emotional and psychological dimensions of shopping. For those in retailing and marketing, this guide to the fickle consumer s mindset offers concrete and practical advice on modern shopping behavior, along with important insights into the shopping psyche. Comprehending why people shop as they do is a daunting challenge for today s retailer. For example, why do people shop for bargain groceries yet purchase the latest luxury-model SUV? Why do people feel justified in splurging for Christmas, birthdays, or anniversaries, but suffer guilt from over-spending at other times of the year? Is clothes-shopping all about price and practicality, or is it more about emotional reward and psychological needs? Is the excitement in the quest or the acquisition? Why is there such a thing as a morning-after urge to return among certain shoppers, while others refuse to return an item even if it s flawed or doesn t fit? What drives shoppers in various situations? This book answers such questions, taking an incisive look at how shopping and shoppers have changed in recent years and provides valuable insights for retailers, advertisers, marketers, and consumers.