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The fourth in a series of guides for retailers, this book shows how to manage relations with the community: how to identify and meet local needs, and how to win the respect and loyalty of the local customer-base.
Retailing has been around as long as exchanges have existed. One person has something others want. Yet, modern day retailing has seen little innovation in the critical triangle of manufacturers, retailers and consumers. Each group has proceeded along separate pathways-all intent on achieving individual goals. Until today! Interactive digital technologies have created new communities of customers-communities that demand radically different views, approaches and methodologies. RETAIL COMMUNITIES presents a unique view of how customers, retailers and manufacturers interact in the digital marketplace. By combining BIGresearch's SIMM(r), CIA(tm) and Shopper MindSet(tm) consumer data sources, the authors have created consumer segments at the retail and manufacturer levels with both out-of-store and in-store views. Using 31 out-of-store and 23 in-store promotional categories, the "retail communities" idea enables all marketers on all levels to understand, plan and allocate promotional funds in what is called the "Retail Theater." Truly, in the customer community arena, the retailer becomes another media form to be included in any product marketing program.
Available open access digitally under CC-BY-NC-ND licence. This interdisciplinary volume explores how English commercial, co-operative and charity retailing were shaped by and in turn influenced their social and political environments, from the local and the global, between the late-nineteenth and early twenty-first centuries.
Corporate retail has greatly expanded in the past 30 years with the introduction of the Big Box Store. While these chain stores brought many cities convenient retail options and cheap prices, they also left entire towns devastated after putting local mom and pop stores out of business. With a suburban and rural development strategy, corporate retail giants like Walmart and Target started to get a bad reputation for destroying small town and metropolitan communities. Due to a decrease in potential suburban development sites, coupled with the rise of urban population growth, these chains saw an opportunity to bring their large scale retail to dense urban areas. Beginning in 2010, corporations took the step towards urban development. Through the study of Walmart and Target it has become clear that while these urban locations are doing a much better job than their suburban counterparts of fitting within an existing context, they are still lacking in some core urban development areas, as well as neglecting to positively impact the communities they are inserting themselves into. This thesis explores the different ways in which a big box retail corporation can enhance their existing development strategy to better fit within an urban context, while also helping to boost their corporate image by positively impacting communities.

Hearings

United States. Congress. House. Committee on Interstate and Foreign Commerce

Published: 1915

Total Pages: 1344


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“Great retailers are great at service. No exceptions. This book offers a wealth of insight into delivering excellent retail service.” ---Leonard L. Berry, Distinguished Professor of Marketing, N.B Zale Chair in Retailing and Market Leadership, Mays Business School, Texas A&M University "With a growing understanding of service as a phenomenon and perspective of business and marketing, retailers are increasingly seeing the need to transform from distribution of products to service providers. This book includes considerable insight regarding the importance of the service perspective and how it can be implemented in retailing." --Christian Grönroos, Professor of Service and Relationship Marketing, CERS Centre for Relationship Marketing and Service Management, Hanken School of Economics, Finland "Consisting of chapters written by leading scholars in service management and retailing from around the world, this comprehensive book offers rich insights for how retailers can excel and achieve sustainable competitive advantage by invoking and implementing service management principles. This enlightening book is a valuable resource for students, researchers and practitioners with an interest in retailing." --A. "Parsu" Parasuraman, Professor of Marketing & The James W. McLamore Chair, School of Business Administration, University of Miami Coral Gables, Florida "Service excellence and service innovation are critical for success in today’s competitive retail marketplace. Service Management: The New Paradigm in Retailing provides a contemporary and transformative lens for accomplishing these essential goals." --Mary Jo Bitner, Professor, Director Center for Services Leadership, W.P. Carey School of Business, Arizona State University