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The way people shop and buy has evolved . . . has your marketing strategy? The way people shop and buy remodeling services has evolved. Has your marketing strategy kept up? In today’s modern, data-driven world dominated by social media, the most successful and profitable companies understand that great marketing is more than just ads. It’s about content that will attract and retain clients. In The Remodeler Marketing Blueprint, inbound marketing expert Spencer Powell shows that it is possible to create an education-driven marketing strategy that your clients and target audience will actually enjoy. In this foundational guide for remodeling and custom building companies, Spencer shares his expertise to help builders, remodelers, and contractors harness the most powerful tool you have—the internet—to generate leads and close more sales by using the power of your companies’ website to increase valuable web traffic. Easy-to-follow explanations and guided templates provide vital information on harnessing search engine optimization, gaining traction on social media, creating a repeatable and profitable system, and growing your brand. With educational, tactical, and entertaining tools, you will learn how to stop creating ads and instead create content that will transform the way you and your clients think about your marketing. This is the blueprint to drive your business into the future.
This book is for remodelers and home service companies who are stuck under $5MM who want to make the jump to $10MM+. Rich Harshaw, author & CEO of Unlocking Unlimited Lead Flow, will share the blueprint for lead generation and sustainable growth he's developed over 25 years of working with many of the industry's biggest and most successful companies. It starts with the $10MM Mindset, which necessitates an absolute commitment to quality and excellence, and is reflected in higher-than-average pricing and profitability. This in turn allows you to deliver on your promises and afford the marketing budget you'll need to make the jump to $10MM+.You'll then use that marketing budget to aggressively dominate online lead generation... then transition into the most important phase: pre-emptive, market-share-grabbing radio and TV advertising. This isn't hype and fluff--it's hands-on and how-to. It's a proven formula for market leadership, sustained profitability, and making the jump to $10MM+.
Addresses the full range of financial & legal concerns of the more than 800,000 small-shop contractors & tradespeople in the U. S., from submitting accurate bids, including overhead & fixed costs in their bids, & charging a fair price for their work.
This updated and expanded edition shows remodelers how to use proven management systems to run a successful remodeling company. The CD contains 160 essential documents that every remodeling company needs to run a successful company.
With homes that entail a wide range of cost, style, size, and location, allccompanied by spectacular colour photographs, Blueprint Affordable featureshe clever and sometimes unexpected money saving tricks and techniques thatade it possible for these one of a kind homes to be build as economically ashey were.
"The Contractor Fight" is what HGTV host and best-selling author Tom Reber calls the battle between your ears. We all have stories and experiences that have formed us into who we are. We are what we think, and the battleground is our mind. The Fight is not with the people you think are "cheap customers." It's not with the unlicensed competitors or the "illegals," as many contractors think. The Fight is with yourself. Sadly, most of the struggles contractors have are self-imposed. It's friendly fire. The negative ways we think about ourselves and our worth... friendly fire. The growing debt, working too much, small bank account... friendly fire. Winning the Fight is a choice. You're noble and full of integrity. You bend over backward to serve your family and clients. You have taken it on the chin more times than you can count. Now, it's time to get yours. Earn what you're worth. Create a business that serves you and energizes you, instead of one that beats you down. Choose to own your crap and get better today.
Workbook containing various workshop activities and projects.
The audience for this book in the United States alone is well over half a million: construction managers (389,000), architects (113,000), engineers (228,000), and urban planners (32,000)
"Marketing Blueprint for Contractors" is a MUST read for Specialty or General Contractors. What would Doubling YOUR PROFITS do for YOU?This book is for YOU, if you want:* More projects with higher profit margins,* Gain a competitive edge, so you don't have to compete on price, * Control of your business, so you can spend your time on the things that really matter in your life!The Wall Street Journal Says, "The effective use of the 'Power Marketing Program' has essentially made traditional adverting agencies outdated and obsolete." Tony Bernard, is a Certified Power Marketing Consultant with 35 years of International Consulting in the Construction Industry and worked on over $15 billion worth of projects. "The use of our proven 'Strategic Message Formula' virtually guarantees YOUR company will DOUBLE Profits in 90 days or less, PLUS dominate your local industry in less than a year, because it is based on our Scientifically Proven Proprietary Marketing System." Says Tony.