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Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2000 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada.
Classical and Contemporary Social Theory: Investigation and Application, 1/e, is the most comprehensive, informative social theory book on the market. The title covers multiple schools of thought and applies their ideas to society today. Readers will learn the origins of social theory and understand the role of myriad social revolutions that shaped the course of societies around the world.
Its outstanding feature is the inclusion of journal articles. For more than 50 years the periodicals have been indexed, as well as compilations such as Festschriften, and the proceedings of congresses.
This book fills a significant research gap in how to integrate quality of life data into relevant clinical care plans, and to broaden its applicability to pharmacoeconomic studies of antipsychotic medications and health policy decision-making. It also presents an argument for reformulating the concept of health-related quality of life in schizophrenia as a bio-psycho-social construct, which provides an opportunity to better explore the many factors underpinning the concept itself. Internationally renowned experts from different scientific backgrounds and scopes of expertise each make arguments for the need to invigorate quality of life as a concept in schizophrenia, by broadening its usefulness for clinical and research efforts. The book represents an important addition to the extensive contributions of its editors, Dr. A. George Awad and Dr. Lakshmi N.P. Voruganti, to the field of quality of life.
Sex in the field--the dilemma of whether to cover up or display sexual identities and desires during the course of anthropological fieldwork--is one of the best-kept secrets in the discipline. Contending that the conventional pose of a genderless, asexual, ethnographic researcher is impossible to sustain, this volume brings sex and sexuality into the open as essential components of ethnographic study that must be overtly recognized and proactively addressed. Sex, Sexuality, and the Anthropologist recounts the real-life experiences of anthropologists who are forced to acknowledge that their hosts in the field view them as gendered beings in a social context, not as asexual, objective observers. Far from controlling the research environment and defining the terms of interviewer-informant relationships, these researchers find they must engage in a process of negotiating their position--including their sexual position--within the communities they study. Ranging from public baths in Austria to lesbian bars in Taiwan and from Mexico to Nigeria to Finland to Japan, Sex, Sexuality, and the Anthropologist raises critical questions about ethnographers' reflexivity, subjectivity, and detachment, confronting the challenge of a holistic approach to the anthropological enterprise.
Defines and describes culture and its interaction with individual experience and personality in the development of beliefs, values, and actions. Information about cultural beliefs related to health and wellness are explored as they affect intervention strategies. Based on ethnographic methods, mechanisms for culturally sensitive assessment and intervention are considered. The text goes beyond traditional fact-centered approaches, taking the perspective that culture is emergent in individuals as they interact with the physical and social environment. The book fills a niche in the health professions programs because of its theoretical approach, its emphasis on strategies and methods for clinical interventions, and its importance of strategies for practice and self-assessment.