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Few professional firms are able to consistently grow their fees and profits. Based on the concept of relationship marketing, The Rainmaker's Toolkit gives readers the tools, techniques, and strategies to help win and close bigger deals, helping them dramatically increase the odds of success...and sustain that level of accomplishment from year to year. The Rainmaker's Toolkit helps readers identify and maximize the potential growth opportunities in their companies and gives them a step-by-step system for building a high-profit practice. The book shows readers how to: * Identify high-profit customers and build lifelong relationships with them * Stand out from competitors by differentiating their firm, services, and people * Build a million dollar referral network. Packed with more than 80 reproducable tools and templates, The Rainmaker's Toolkit shows how to find the gold hidden within every company.
This book brings together in one place the liberal and conservative arguments that face the Republican and Democratic parties in the run-up to the 2008 election. In each chapter, David Coates lays out the popular conservative case and then presents a point-by-point liberal response. Each chapter challenges right-wing ways of framing the issue and pulls discussion back into the civilized center of American politics. The sources and evidence sustaining both conservative and liberal arguments are listed in endnotes and developed more fully on an associated blog site. A Liberal Tool Kit helps to redress the conservative bias in the way news and arguments are generally reported. Coates argues that conservative media outlets are currently more powerful and numerous than liberal ones, contending that conservative arguments tend to be presented more clearly than their less simplistic, more nuanced liberal alternatives. In this book, he presents the complexities of the conservative arguments while at the same time clarifying liberal positions in straightforward, everyday language, so leveling the playing field.
This helpful resource shows you how to transform unconvincing messages into compelling copy. The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now must pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. This book comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides: Clear examples of what works and what doesn't Fascinating insights from behavioral and neurological research Powerful lessons from successful and failed campaigns Less than 10 percent of marketing messages are truly compelling-engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick.
Master the navigation of private equity deals from sourcing to exit with this comprehensive guide The Private Equity Toolkit: A Step-by-Step Guide to Getting Deals Done from Sourcing to Exit offers readers the first complete guide to executing a private equity deal from start to finish. Written by an accomplished professional with twenty years of experience in the private equity space, this book is perfect for current private equity analysts and associates, as well as business students and professionals seeking to enter the private equity field. This book covers every stage of the private equity process, from sourcing the deal to company exit. It provides a systematic overview of how to: · Originate attractive investment opportunities; · Generate superior deal insights; · Form effective working relationships with management teams; · Add value on portfolio company boards; and · Achieve profitable investment exits. The Private Equity Toolkit equips its readers with actionable frameworks and proprietary tools that can be applied on a daily basis in the private equity industry. The content found within is designed to be current and helpful for years to come and appeals to a global audience.
Discover the 10 best Coaching practices for solving problems and implementing change with clients--right away Coaching works, there's no doubt about that. But the coaching industry is going through tremendous change that all professional coaches need to address. Equipping coaching professionals to stay on the cutting-edge of their craft, The Business Coaching Toolkit: Top 10 Strategies for Solving the Toughest Dilemmas Facing Organizations expertly provides a collection of application-based, proven tools that present creative solutions to common situations encountered in today's workplace. This hands-on guide creatively empowers professionals to: * Achieve greater performance by identifying and maximizing strengths and managing weaknesses * Lead their team or client through setting specific, measurable, and reasonable goals * Discover the deeper meaning of vision and tie goals into the client's core values * Guide clients through a comprehensive analysis of their current situation--the good, the bad, and the ugly Whether it's increasing a client's time management skills, giving feedback to an employee, or building a leadership team, The Business Coaching Toolkit presents a valuable supply of straightforward exercises designed to bring a new dimension to every coaching professional's work with clients.
Thousands of business books are published every year— Here are the best of the best After years of reading, evaluating, and selling business books, Jack Covert and Todd Sattersten are among the most respected experts on the category. Now they have chosen and reviewed the one hundred best business titles of all time—the ones that deliver the biggest payoff for today’s busy readers. The 100 Best Business Books of All Time puts each book in context so that readers can quickly find solutions to the problems they face, such as how best to spend The First 90 Days in a new job or how to take their company from Good to Great. Many of the choices are surprising—you’ll find reviews of Moneyball and Orbiting the Giant Hairball, but not Jack Welch’s memoir. At the end of each review, Jack and Todd direct readers to other books both inside and outside The 100 Best. And sprinkled throughout are sidebars taking the reader beyond business books, suggesting movies, novels, and even children’s books that offer equally relevant insights. This guide will appeal to anyone, from entry-level to CEO, who wants to cut through the clutter and discover the brilliant books that are truly worth their investment of time and money.
Internet Marketing Superstars Reveal The Secrets Of Their Success In Exclusive Interviews With The Fearless Netpreneur. Many people in internet marketing, both the experienced and the newbies, always wondered about the real success secrets of some of the superstars could be beyond the general palliatives we often hear on their promotional webinar or trainings. Some including myself, often wondered what it would be like if we really get the marketing superstars to sit down and answer really revealing questions about their business and success secrets. I searched for such a revealing book or interview by others in the industry and could not find any book of interview that put some of the biggest names together for student of business to read and learn.
Traces the history of innovation and trust, demonstrating how the Internet offers new ways to rehabilitate and strengthen trust.
An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers have had to rethink their sales methods and adapt to profound changes in the way clients buy services. In response, Winning the Professional Services Sale argues for fundamental changes in the seller's mindset and sales strategies. Rather than pressing the sale, salespeople must help clients buy--the way that works best for each client. This new approach gives buyers what they now want in a services seller: a consultative problem solver, change agent, and solution integrator, all rolled into one. Author Michael McLaughlin presents a strategy for winning new business with a holistic approach to each client relationship. Only by fully understanding a sale from every angle, including its impact on the client's business and career, can salespeople thrive in the new era of the service economy.
As a self-employed lawyer, you must reach as many potential clients as possible. In this book, Joryn walks you through the steps to successfully marketing your law practice, equipping you to become the rainmaker you must be to be profitable today. Learn the five fortes to effectively focusing and implementing your marketing efforts. Pitch effectively. Publish successfully. Present regularly. Develop the Profile that inspires first responders to suggest you to potential clients before they think of anyone else! Partner with those who can help you grow your law business successfully. Marketing law should be as important to you as the practice of law itself. It is pivotal to the success or failure of your law practice. The lawyer who hangs his own shingle in the hope that "if I build it, they will come," will spend his life living from hand-to-mouth. Instead, become the rainmaker that all lawyers admire. Learn to market you. READ THIS BOOK!