Download Free The Pyramid Climbers Packard Book in PDF and EPUB Free Download. You can read online The Pyramid Climbers Packard and write the review.

Vance Packard's bestselling books--Hidden Persuaders (1957), Status Seekers (1959), and Waste Makers (1960)--taught the generation that came of age in the late 1950s and early 1960s about the dangers posed by advertising, social climbing, and planned obsolescence. Like Betty Friedan and William H. Whyte, Jr., Packard (1914- ) was a journalist who played an important role in the nation's transition from the largely complacent 1950s to the tumultuous 1960s. He was also one of the first social critics to benefit from and foster the newly energized social and political consciousness of this period. Based in part on interviews with Packard, Daniel Horowitz's intellectual biography focuses on the period during which Packard left magazine writing to author his most famous works of social criticism. Horowitz traces the influence of Packard's education and early years in rural Pennsylvania, providing a deeper understanding of his thought and his later books. Packard's life, Horowitz contends, illuminates the dilemmas of a freelance social critic without inherited wealth or academic affiliation. His career also expands our understanding of how one era shaped the next, underscoring how the adversarial 1960s drew on the mass culture of the previous decade. Originally published in 1994. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.
Updated concepts and tools to set up project plans, schedule work, monitor progress-and consistently achieve desired project results.In today's time-based and cost-conscious global business environment, tight project deadlines and stringent expectations are the norm. This classic book provides businesspeople with an excellent introduction to project management, supplying sound, basic information (along with updated tools and techniques) to understand and master the complexities and nuances of project management. Clear and down-to-earth, this step-by-step guide explains how to effectively spearhead every stage of a project-from developing the goals and objectives to managing the project team-and make project management work in any company. This updated second edition includes: * New material on the Project Management Body of Knowledge (PMBOK) * Do's and don'ts of implementing scheduling software* Coverage of the PMP certification offered by the Project Management Institute* Updated information on developing problem statements and mission statements* Techniques for implementing today's project management technologies in any organization-in any industry.
Examines the invasion of privacy in the United States by government, business, and education. Describes surveillance techniques and tools of investigative experts.
A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.
From the acclaimed author of Enduring Patagonia comes a dazzling tale of aerial adventure set against the roiling backdrop of war in Asia. The incredible real-life saga of the flying band of brothers who opened the skies over China in the years leading up to World War II—and boldly safeguarded them during that conflict—China’s Wings is one of the most exhilarating untold chapters in the annals of flight. At the center of the maelstrom is the book’s courtly, laconic protagonist, American aviation executive William Langhorne Bond. In search of adventure, he arrives in Nationalist China in 1931, charged with turning around the turbulent nation’s flagging airline business, the China National Aviation Corporation (CNAC). The mission will take him to the wild and lawless frontiers of commercial aviation: into cockpits with daredevil pilots flying—sometimes literally—on a wing and a prayer; into the dangerous maze of Chinese politics, where scheming warlords and volatile military officers jockey for advantage; and into the boardrooms, backrooms, and corridors of power inhabited by such outsized figures as Generalissimo and Madame Chiang Kai-shek; President Franklin Delano Roosevelt; foreign minister T. V. Soong; Generals Arnold, Stilwell, and Marshall; and legendary Pan American Airways founder Juan Trippe. With the outbreak of full-scale war in 1941, Bond and CNAC are transformed from uneasy spectators to active participants in the struggle against Axis imperialism. Drawing on meticulous research, primary sources, and extensive personal interviews with participants, Gregory Crouch offers harrowing accounts of brutal bombing runs and heroic evacuations, as the fight to keep one airline flying becomes part of the larger struggle for China’s survival. He plunges us into a world of perilous night flights, emergency water landings, and the constant threat of predatory Japanese warplanes. When Japanese forces capture Burma and blockade China’s only overland supply route, Bond and his pilots must battle shortages of airplanes, personnel, and spare parts to airlift supplies over an untried five-hundred-mile-long aerial gauntlet high above the Himalayas—the infamous “Hump”—pioneering one of the most celebrated endeavors in aviation history. A hero’s-eye view of history in the grand tradition of Lynne Olson’s Citizens of London, China’s Wings takes readers on a mesmerizing journey to a time and place that reshaped the modern world.