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Skillful journalism and meticulous scholarship are combined in the full-bodied portrait of that enigmatic folk hero, Henry Ford, and of the company he built from scratch. Writing with verve and objectivity, David Lewis focuses on the fame, popularity, and influence of America's most unconventional businessman and traces the history of public relations and advertising within Ford Motor Company and the automobile industry.
This book is a portrait of that enigmatic folk hero, Henry Ford, and of the company he built from scratch. David Lewis focuses on the fame, popularity, and influence of America's most unconventional businessman and traces the history of public relations and advertising within Ford Motor Company and the automobile industry.
This book is a portrait of that enigmatic folk hero, Henry Ford, and of the company he built from scratch. David Lewis focuses on the fame, popularity, and influence of America's most unconventional businessman and traces the history of public relations and advertising within Ford Motor Company and the automobile industry.
How a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Ford’s outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography. The real Henry Ford was a tangle of contradictions. He set off the consumer revolution by producing a car affordable to the masses, all the while lamenting the moral toll exacted by consumerism. He believed in giving his workers a living wage, though he was entirely opposed to union labor. He had a warm and loving relationship with his wife, but sired a son with another woman. A rabid anti-Semite, he nonetheless embraced African American workers in the era of Jim Crow. Uncovering the man behind the myth, situating his achievements and their attendant controversies firmly within the context of early twentieth-century America, Watts has given us a comprehensive, illuminating, and fascinating biography of one of America’s first mass-culture celebrities.
A compact, lively biography of Henry Ford, the brilliant businessman and icon of American modernity whose towering ego and anti-Semitism complicate his legacy.
Drawing upon oral history transcripts, archival correspondence, and unpublished family memoirs, independent scholar Baldwin describes Henry Ford's rabid anti-Semitism and the Jewish American community's response to him. Topics include Ford's hateful essays in The Dearborn Independent, his publication of treatises on the alleged international Jewish banking conspiracy, and his impact on the anti- Semitic movement in Europe in the years leading up to World War II. Annotation copyrighted by Book News, Inc., Portland, OR
Somehow Henry Ford knew what Americans were hankering for: “Everybody wants to be someplace he ain’t. As soon as he gets there, he wants to go right back.” And so, he pioneered the Model T–the first affordable car for the masses. David Weitzman has meticulously documented the development of the assembly line and the many innovations and adaptations Ford put to use in making his famous Tin Lizzy. When the Ford plant first opened, the crew could make 18,000 cars a year at a cost of $950 each. In just ten years, they had refined the process enough so that they could build one million cars in a year and the price had come down to about $350. Filled with detailed black-and-white drawings, helpful text and captions, and fascinating quotes from Ford employees, this elegant book gives young readers a look at a mechanical genius in action.