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The 1996 Meeting of the Rhetoric Society of America commemorated the 25th anniversary of the publication of Lloyd Bitzer and Edwin Black's The Prospect of Rhetoric. In so doing, the conference gave scholars and teachers in various disciplines from all over the country the opportunity to talk about new prospects for rhetoric. The conferees were asked to present their vision of rhetoric studies or to demonstrate what rhetoric studies could be by example. Their essays, presented in this volume, illustrate a discipline at odds over the future and demonstrate the continued influence and vitality of other papers, on the same subject, published some 25 years ago.
The Public Work of Rhetoric presents the art of rhetorical techné as a contemporary praxis for civic engagement and social change, which is necessarily inclusive of people inside and outside the academy. In this provocative call to action, editors John M. Ackerman and David J. Coogan, along with seventeen other accomplished contributors, offer case studies and criticism on the rhetorical practices of citizen-scholars pursuing democratic ideals in diverse civic communities—with partnerships across a range of media, institutions, exigencies, and discourses. Challenging conventional research methodologies and the traditional insularity of higher education, these essays argue that civic engagement as a rhetorical act requires critical attention to our notoriously veiled identity in public life, to our uneasy affiliation with democracy as a public virtue, and to the transcendent powers of discourse and ideology. This can be accomplished, the contributors argue, by building on the compatible traditions of materialist rhetoric and community literacy, two vestiges of rhetoric's dual citizenship in the fields of communication and English. This approach expresses a collective desire in rhetoric for more politically responsive scholarship, more visible impact in public life, and more access to the critical spaces between universities and their communities. The compelling case studies in The Public Work of Rhetoric are located in inner-urban and postindustrial communities where poverty is the overriding concern, in afterschool and extracurricular alternatives that offer new routes to literate achievement, in new media and digital representations of ethnic cultures designed to promote chosen identities, in neighborhoods and scientific laboratories where race is the dominant value, and in the policy borderlands between universities and the communities they serve. Through these studies and accounts, the contributors champion the notion that the public work of rhetoric is the tough labor of gaining access and trust, learning the codes and histories of communities, locating the situations in which rhetorical expertise is most effective, and in many cases jointly defining the terms for gauging social change.
Reengaging the Prospects of Rhetoric reanimates the debate over the function and scope of rhetoric. Providing a contemporary response to the volume The Prospect of Rhetoric (1971), this volume reconceptualizes that classic work to address the challenges facing the study of rhetoric today. With contributions from today’s leading rhetorical scholars, Reengaging tje Prospects of Rhetoric offers "response" essays to each chapter of the original work. Each scholar uses his/her essay as a forum in which to address three questions: As a historical document, why is this essay important? In terms of contemporary theory and/or practice, what is the significance of the essay? How can the issues raised therein be profitably addressed in the future? These provocative engagements suggest that, while the study of rhetoric has gained much ground in the intervening decades, there is more work to be done to reestablish the primacy of rhetoric in contemporary society. This volume provides students and scholars of rhetoric with a strong foundation in the issues that have shaped contemporary rhetorical theory and criticism. It offers them an accessible introduction to the challenges facing future iterations of rhetorical theory and criticism. As a standalone text or a supplemental resource for undergraduate and graduate courses in the history, theory, and criticism of rhetoric or contemporary rhetorical theory, it will help to shape rhetoric’s future role in communication studies and will foster interdisciplinary dialogues about the topic.
Examines the nature of rhetorical theory and criticism, the rhetoric of science, and the impact of poststructuralism and postmodernism on contemporary accounts of rhetoric.
Preparing to Teach Writing, Fourth Edition is a comprehensive survey of theories, research, and methods associated with teaching composition successfully at the middle, secondary, and college levels. Research and theory are examined with the aim of informing teaching. Practicing and prospective writing teachers need the information and strategies this text provides to be effective and well prepared for the many challenges they will face in the classroom. Features Current—combines discussions and references to foundational studies that helped define the field of rhetoric and composition, with updated research, theories, and applications Research based—thorough examination of relevant research in education, literacy, cognition, linguistics, and grammar Steadfast adherence to best practices based on how students learn and on how to provide the most effective writing instruction A Companion Website provides sample assignments and student papers that can be analyzed using the research and theory presented in the text.
The complex and, at times, violent metaphorical discourse of Hosea 2 has elicited a variety of interpretive approaches. This study explores the text from the perspective of rhetorical criticism. The classical conception of rhetoric as the art of persuasion and the function of metaphor within persuasive discourses and social settings correlate with the oracular characteristics of Hosea 2 and illuminate its use of specific metaphors. A reading of Hosea 2 from this perspective proposes that the prophets of Israel may have functioned in a manner similar to the orators of ancient Greece, who delivered extended rhetorical discourses designed to discern meaning in contemporary events and to persuade audiences. This study offers a distinctively political reading of Hosea 2 that explores the text as a metaphorical and theological commentary on the political and religious dynamics in Israel at the close of the Syro-Ephraimitic War (731-730 BCE). "Paperback edition is available from the Society of Biblical Literature (www.sbl-site.org)"
Cicero and Modern Law contains the best modern writings on Cicero's major law related works, such as the Republic, On Law, On Oratory, along with a comprehensive bibliography of writings on Cicero's legal works. These works are organized to reveal the influence of Cicero's writings upon the history of legal thought, including St. Thomas, the Renaissance, Montesquieu and the U.S. Founding Fathers. Finally, the articles include discussions of Cicero's influence upon central themes in modern lega thought, including legal skepticism, republicanism, mixed government, private property, natural law, conservatism and rhetoric. The editor offers an extensive introduction, placing these articles in the context of an overall view of Cicero's contribution to modern legal thinking.
Stories of religious conversion have been told for millennia. Yet many prominent figures such as Ronald Reagan, Hillary Clinton, and Rick Perry have also used stories of their change from one political worldview to another as a communication strategy aimed at winning the hearts and minds of the public. This book is about political conversion stories in public discourse, in their evolution from and interactions with religion. From a historical perspective, it charts the development of conversion narratives from religious contexts to their contemporary applications as specifically political messages. Since these narratives continue to be used in the culture wars, this book examines several related autobiographies that contributed to the use of this strategy in contemporary U.S. politics. Each case shows how shifts during the postwar period called for conversion texts under varying guises, and illustrates how and why the majority of these stories have been of conversions from the ideological left to the right. Examining political conversion as a form of public persuasion, Political Conversion ultimately provides insight into what these types of civic-religious stories mean for democratic communication and communities.
The visual constitutes an increasingly significant element of contemporary organization, as post-industrial societies move towards economies founded on creative and knowledge-intensive industries. The visual has thereby entered into almost every aspect of corporate strategy, operations, and communication; reconfiguring basic notions of management practice and introducing new challenges in the study of organizations. This volume provides a comprehensive insight into the ways in which organizations and their members visualize their identities and practices and how they are viewed by those who are external to organizations, including researchers. With contributions from leading academics across the world, The Routledge Companion to Visual Organization is a valuable reference source for students and academics interested in disciplines such as film studies, entrepreneurship, marketing, sociology and most importantly, organizational behaviour.
An ambitious, comprehensive reimagining of 21st century higher education Improving Quality in American Higher Education outlines the fundamental concepts and competencies society demands from today's college graduates, and provides a vision of the future for students, faculty, and administrators. Based on a national, multidisciplinary effort to define and measure learning outcomes—the Measuring College Learning project—this book identifies 'essential concepts and competencies' for six disciplines. These essential concepts and competencies represent efforts towards articulating a consensus among faculty in biology, business, communication, economics, history, and sociology—disciplines that account for nearly 40 percent of undergraduate majors in the United States. Contributions from thought leaders in higher education, including Ira Katznelson, George Kuh, and Carol Geary Schneider, offer expert perspectives and persuasive arguments for the need for greater clarity, intentionality, and quality in U.S. higher education. College faculty are our best resource for improving the quality of undergraduate education. This book offers a path forward based on faculty perspectives nationwide: Clarify program structure and aims Articulate high-quality learning goals Rigorously measure student progress Prioritize higher order competencies and disciplinarily grounded conceptual understandings A culmination of over two years of efforts by faculty and association leaders from six disciplines, this book distills the national conversation into a delineated set of fundamental ideas and practices, and advocates for the development and use of rigorous assessment tools that are valued by faculty, students, and society. Improving Quality in American Higher Education brings faculty voices to the fore of the conversation and offers an insightful look at the state of higher education, and a realistic strategy for better serving our students.