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This BIT offers an excerpt from a foundational work of cognitive science—considered one of the most important and influential books ever published by the MIT Press—that outlines a theory of the development of specifically human higher mental functions.
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.
Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption. Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community. This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.
The integration of technological innovations, such as In-Memory Analytics, Cloud Computing, Mobile Connectivity, and Social Media, with business practice can enable significant competitive advantage. In order to embrace recent challenges and changes in the governance of IT strategies, SAP and its think tank - the Business Transformation Academy (BTA) - have jointly developed the Digital Capability Framework (DCF). Digital Enterprise Transformation: A Business-Driven Approach to Leveraging Innovative IT by Axel Uhl and Lars Alexander Gollenia outlines the DCF which comprises six specific capabilities: Innovation Management, Transformation Management, IT Excellence, Customer Centricity, Effective Knowledge Worker, and Operational Excellence. In cooperation with the University of Applied Sciences and Arts Northwestern Switzerland, University of St. Gallen (Switzerland), Queensland University of Technology (Australia), University of Liechtenstein (Principality of Liechtenstein), and Karlsruhe Institute of Technology (Germany), SAP and the BTA have been validating each capability and the corresponding maturity models based on analyzing several ’lighthouse’ case studies comprising: SAMSUNG, IBM, Finanz Informatik, The Walt Disney Company, Google Inc., HILTI AG. Digital Enterprise Transformation presents how these companies take advantage of innovative IT and how they develop their digital capabilities. On top the authors also develop and present a range of novel yet hands-on Digital Use Cases for a number of different industries which have emerged from innovative technological trends such as: Big Data, Cloud Computing, 3D Printing and Internet of Things.
Avoiding heavy mathematics and lengthy programming details, Digital Image Processing: An Algorithmic Approach with MATLAB presents an easy methodology for learning the fundamentals of image processing. The book applies the algorithms using MATLAB, without bogging down students with syntactical and debugging issues.One chapter can typically be compl
This book aims to provide an efficient methodology of solving a fluid mechanics problem, based on an awareness of the physical. It meets different objectives of the student, the future engineer or scientist: Simple sizing calculations are required to master today's numerical approach for solving complex practical problems.
A comprehensive text that takes a unique top-down approach to teaching the fundamentals of digital communication for a one-semester course.
Provides students with a system-level perspective and the tools they need to understand, analyze and design complete digital systems using VHDL. It goes beyond the design of simple combinational and sequential modules to show how such modules are used to build complete systems, reflecting digital design in the real world.
"A Computational Approach to Digital Chinese Painting and Calligraphy" is a technical book on computer science and its applications in the arts. It focuses on Oriental digital arts, in particular Chinese arts and painting, offering a multi-disciplinary treatment from the angles of computer graphics, interactive techniques, human-computer interaction, and artificial intelligence. The book also discusses the unique difficulties and challenges of using the computer to produce Oriental arts, including research results by the authors and their lessons and engineering experiences behind these efforts. Songhua Xu is a computer scientist of Zhejiang University and Yale University, as well as an honorary researcher of the University of Hong Kong. Francis C.M. Lau is Professor at the University of Hong Kong where he leads the Systems Research Group in the Department of Computer Science. Yunhe Pan is Professor of Computer Science at Zhejiang University as well as Deputy President of Chinese Academy of Engineering.
Over the past decade there has been a dramatic change in the role played by design automation for electronic systems. Ten years ago, integrated circuit (IC) designers were content to use the computer for circuit, logic, and limited amounts of high-level simulation, as well as for capturing the digitized mask layouts used for IC manufacture. The tools were only aids to design-the designer could always find a way to implement the chip or board manually if the tools failed or if they did not give acceptable results. Today, however, design technology plays an indispensable role in the design ofelectronic systems and is critical to achieving time-to-market, cost, and performance targets. In less than ten years, designers have come to rely on automatic or semi automatic CAD systems for the physical design ofcomplex ICs containing over a million transistors. In the past three years, practical logic synthesis systems that take into account both cost and performance have become a commercial reality and many designers have already relinquished control ofthe logic netlist level of design to automatic computer aids. To date, only in certain well-defined areas, especially digital signal process ing and telecommunications. have higher-level design methods and tools found significant success. However, the forces of time-to-market and growing system complexity will demand the broad-based adoption of high-level, automated methods and tools over the next few years.