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This book is the first to document the visual history of print advertising in Australia and in so doing provides a valuable illustrated social history of Australia.0Charles Troedel (1835?1906) was a master printer and lithographer, and the face behind the production of most of Australia?s early advertising posters, product labels, and other print ephemera, as well as the iconic Melbourne Album.0Troedel?s catalogue of lithographs trace the production and evolution of nineteenth century commerce and culture?in the home, at the bar, in health, hygiene and housework, with fashion and style and in leisurely pursuits?defining the legal categories under which this content was protected and the way advertising came to be regulated.
A comprehensive practical guide to the many lithographic techniques current in the nineteenth century.
First edition published 1878. "Undoubtedly the most importanttextbook of this half-century was Richmond's Grammar which found its first readership amongst the subscribers to a lithographic trade periodical and, after republication in book form, remained in print virtually unaltered as the standard "trade" manual for the next 30 years. Richmond acknowledged the help of four luminaries of the old school, Louis Haghe, Michael Hanhart, William Simpson and Harry Sandars (i.e. W. J. Stannard), and they no doubt helped him to achieve a balanced coverage of traditional and modern workshop approaches as well as enhancing the work's authority." -Bridson/Wakeman p. 129 and D67. Bigmore & Wyman: "Up to the date of the publication of the first edition of this work there had been no hand-book in the English language of the art of lithography that was of any practical use except the English translation of the work of Senefelder himself and the translation by Hullmandel, of the work of M. Raucourt." (II, pp. 256-7) (Charles Wood 160/96).
DigiCat Publishing presents to you this special edition of "The Invention of Lithography" by Alois Senefelder. DigiCat Publishing considers every written word to be a legacy of humankind. Every DigiCat book has been carefully reproduced for republishing in a new modern format. The books are available in print, as well as ebooks. DigiCat hopes you will treat this work with the acknowledgment and passion it deserves as a classic of world literature.
Prints depict Indians, Indian life and culture, miners, cowboys, ranch life, and Western landscapes, and are accompanied by a brief profile of the artist