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In the early twenty-first century, race still occupies a dominant role in American politics. Despite this truism, presidential candidate Barack Obama was uniquely poised to transcend both race and party as the first African American to have a realistic chance of winning the presidency. Previous contenders running in the traditional mode of the Civil Rights Movement based their appeal primarily on African American voters. Obama, on the other hand, ran a deracialized campaign in an effort to appeal to voters of different backgrounds and political parties. Clayton examines how race in American politics has changed over time and offers an explanation for why Obama’s candidacy offers a different roadmap for the future. The Presidential Campaign of Barack Obama provides students of politics, inside and outside of the classroom, a unique opportunity to explore the institutional and structural challenges an African American faces in becoming the president of the United States. This guide to major issues in Black politics and the ins and outs of the 2008 campaign provides the necessary contours for understanding how the highest elected African American official won office.
The story of Barack Obama's historic journey from the Senator of Illinois to President of the USA. Scout Tufankjian is the only independent photographer to have documented Obama's entire campaign all the way to the election night celebration in Chicago's Grant Park. Obama's grassroots journey has touched something profound in America and electrified record-breaking crowds. The historic results have been nothing short of a revolution in political strategy, communication and activism. This is the deepest, most personal portrait, captured in diverse, intimate imagery.
Much has been written about the historic nature of the Obama campaign. The multi-year, multi-billion dollar operation elected the nation's first black president, raised and spent more money than any other election effort in history, and built the most sophisticated voter targeting technology ever before used on a national campaign. What is missing from most accounts of the campaign is an understanding of how Obama for America recruited, motivated, developed, and managed its formidable army of 2.2 million volunteers. Unlike previous field campaigns that drew their power from staff, consultants, and paid canvassers, the Obama campaign's capacity came from unpaid local citizens who took responsibility for organizing their own neighborhoods months--and even years--in advance of election day. In so doing, Groundbreakers argues, the campaign engaged citizens in the work of practicing democracy. How did they organize so many volunteers to produce so much valuable work for the campaign? This book describes how. Elizabeth McKenna and Hahrie Han argue that the legacy of Obama for America extends beyond big data and micro-targeting; it also reinvigorated and expanded traditional models of field campaigning. Groundbreakers makes the case that the Obama campaign altered traditional ground games by adopting the principles and practices of community organizing. Drawing on in-depth interviews with OFA field staff and volunteers, this book also argues that a key achievement of the OFA's field organizing was its transformative effect on those who were a part of it. Obama the candidate might have inspired volunteers to join the campaign, but it was the fulfilling relationships that volunteers had with other people--and their deep belief that their work mattered for the work of democracy--that kept them active. Groundbreakers documents how the Obama campaign has inspired a new way of running field campaigns, with lessons for national and international political and civic movements.
Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation. The contributors to this volume masterfully demonstrate how the Internet is to President Barack Obama what television was to President John Kennedy, thus making Obama a truly twenty-first century communicator and politician. Furthermore, Communicator-in-Chief argues that Obama's 2008 campaign strategies established a model that all future campaigns must follow to achieve any measure of success. The Barack Obama campaign team astutely discovered how to communicate and motivate not only the general electorate but also the technology-addicted Millennial Generation - a generational voting block that will be a juggernaut in future elections.
On a bitter cold day in 2007—nearly 150 years after Abraham Lincoln's inauguration—United States Senator Barack Obama of Illinois gathered his supporters at the old state capitol in Springfield, Illinois. Very new to the national political arena, he made an audacious announcement: "If you feel destiny calling, and see as I see, a future of endless possibility stretching before us; if you sense, as I sense, that the time is now to shake off our slumber, and slough off our fear, and make good on the debt we owe past and future generations, then I'm ready to take up the cause . . ." With those words Obama launched one of history's most remarkable presidential campaigns, a forceful intent that revived a moribund political party, cornered its adversaries, gathered increased political momentum with each new day, and ultimately placed a black man in the White House, something nay–sayers proclaimed would never happen. Emphasizing the revealing experiences of representative Americans from around the country, who tell how the previous eight years of failed policies shaped their personal fate and prompted them to vote for a newcomer blazing the banner of change, Destiny Calling traces a political campaign that fulfilled Lincoln's promise even as it illuminated for the world—anew —America's commitment of hope and freedom. Charles Madigan avoids the "inside politics" tack and the redundancy of most contemporary political coverage. Instead he taps an unheard–from–until–now range of American voters—the most important sources of all, the people who made the decision to send Obama to the White House. Their frustration with the wars, with the response to Hurricane Katrina, with a flat–lining economy, and with the cynicism of politics as usual helped fuel the movement that set a new standard for national campaigns, made the impossible the real, and changed forever how the nation views the process of choosing its leader. For additional information, see www.destinycallingbo
The thrilling, unlikely story of Barack Obama's first presidential campaign, as told by the volunteers and staff who propelled the longshot candidate to the presidency In the year leading up to the Iowa caucuses, few thought a freshman senator named Barack Hussein Obama would be able to win the Democratic nomination--not to mention become the most popular leader in the world. But something was stirring. Hundreds of young people from all over the country began assembling first in Iowa. These "kids" became the foundation of one of the most improbable presidential campaigns of the modern era. Chris Liddell-Westefeld was one of those kids. He and thousands of other staff and volunteers dedicated every minute of their time, intelligence, and resources to help elect Barack Obama, as what started in the midwest spread nationwide. Drawn from more than 200 interviews with alumni including David Axelrod, David Plouffe, Alyssa Mastromonaco, Dan Pfeiffer, Valerie Jarrett, Josh Earnest, Tommy Vietor, Jon Favreau, and President Obama himself, They Said This Day Would Never Come takes readers deep inside the most inspirational presidential campaign in recent history.
An original and engaging account of the Obama years from a group of leading political historians Barack Obama's election as the first African American president seemed to usher in a new era, and he took office in 2009 with great expectations. But by his second term, Republicans controlled Congress, and, after the 2016 presidential election, Obama's legacy and the health of the Democratic Party itself appeared in doubt. In The Presidency of Barack Obama, Julian Zelizer gathers leading American historians to put President Obama and his administration into political and historical context. These writers offer strikingly original assessments of the big issues that shaped the Obama years, including the conservative backlash, race, the financial crisis, health care, crime, drugs, counterterrorism, Iraq and Afghanistan, the environment, immigration, education, gay rights, and urban policy. Together, these essays suggest that Obama's central paradox is that, despite effective policymaking, he failed to receive credit for his many achievements and wasn't a party builder. Provocatively, they ask why Obama didn't unite Democrats and progressive activists to fight the conservative counter-tide as it grew stronger. Engaging and deeply informed, The Presidency of Barack Obama is a must-read for anyone who wants to better understand Obama and the uncertain aftermath of his presidency. Contributors include Sarah Coleman, Jacob Dlamini, Gary Gerstle, Risa Goluboff, Meg Jacobs, Peniel Joseph, Michael Kazin, Matthew Lassiter, Kathryn Olmsted, Eric Rauchway, Richard Schragger, Paul Starr, Timothy Stewart-Winter, Thomas Sugrue, Jeremi Suri, Julian Zelizer, and Jonathan Zimmerman.
Research Paper (undergraduate) from the year 2009 in the subject Organisation and administration - Miscellaneous, grade: 1,5, language: English, abstract: 1. Introduction The 4th November 2008 was an important day for the US citizens and the entire world. This day proved for many that the American dream is still possible. For the first time in history an Afro-American candidate became President of the United States of America. Barrack Hussein Obama, a man with an uncommon background, has managed to win the election clearly with 365 electoral votes against his republican counterpart John McCain, who ended his campaign with 173 votes. Who is this man and how did he realize his goal to become president despite the strong competition and the fact that just 40 years ago, racial segregation still was a major problem in the US? Clearly, he was different compared to his rivals in many ways and this finally accounted for his overwhelming result. The following paper shall identify and analyze these success drivers from an organizational behavior perspective. To what extent did he make use of theories discussed in class, like effective leadership and organizational structure? To begin with, the authors will provide a brief overview in regard to the US American election system, a major reason, why the nation was ready for reconsiderations and change. An initial descriptive discussion of Obama's election campaign as well as those of his competitors shall serve as a basis for the following integrative analysis, linking both theory and practice in a comparative manner. What made Barack Obama, his campaign and his operations so unique and successful? The subsequent work will provide answers this central question. [...]
"Trenchant commentary on the most stunning election of our time. Peeling back the layers of the political, social, and demographic trends that helped thrust Barack Obama into the Oval Office, the authors of this book toss aside conventional wisdom about 2008 and substitute thoughtful, deeper - and until now, ignored - interpretations of the events and environment that elected our new president" --publisher.
A riveting, deeply personal account of history in the making—from the president who inspired us to believe in the power of democracy #1 NEW YORK TIMES BESTSELLER • NAACP IMAGE AWARD NOMINEE • NAMED ONE OF THE TEN BEST BOOKS OF THE YEAR BY THE NEW YORK TIMES BOOK REVIEW AND PEOPLE NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Washington Post • Jennifer Szalai, The New York Times • NPR • The Guardian • Slate • Vox • The Economist • Marie Claire In the stirring first volume of his presidential memoirs, Barack Obama tells the story of his improbable odyssey from young man searching for his identity to leader of the free world, describing in strikingly personal detail both his political education and the landmark moments of the first term of his historic presidency—a time of dramatic transformation and turmoil. Obama takes readers on a compelling journey from his earliest political aspirations to the pivotal Iowa caucus victory that demonstrated the power of grassroots activism to the watershed night of November 4, 2008, when he was elected 44th president of the United States, becoming the first African American to hold the nation’s highest office. Reflecting on the presidency, he offers a unique and thoughtful exploration of both the awesome reach and the limits of presidential power, as well as singular insights into the dynamics of U.S. partisan politics and international diplomacy. Obama brings readers inside the Oval Office and the White House Situation Room, and to Moscow, Cairo, Beijing, and points beyond. We are privy to his thoughts as he assembles his cabinet, wrestles with a global financial crisis, takes the measure of Vladimir Putin, overcomes seemingly insurmountable odds to secure passage of the Affordable Care Act, clashes with generals about U.S. strategy in Afghanistan, tackles Wall Street reform, responds to the devastating Deepwater Horizon blowout, and authorizes Operation Neptune’s Spear, which leads to the death of Osama bin Laden. A Promised Land is extraordinarily intimate and introspective—the story of one man’s bet with history, the faith of a community organizer tested on the world stage. Obama is candid about the balancing act of running for office as a Black American, bearing the expectations of a generation buoyed by messages of “hope and change,” and meeting the moral challenges of high-stakes decision-making. He is frank about the forces that opposed him at home and abroad, open about how living in the White House affected his wife and daughters, and unafraid to reveal self-doubt and disappointment. Yet he never wavers from his belief that inside the great, ongoing American experiment, progress is always possible. This beautifully written and powerful book captures Barack Obama’s conviction that democracy is not a gift from on high but something founded on empathy and common understanding and built together, day by day.