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This update of a lively, first-of-its-kind study of polling misfires and fiascoes in U.S. presidential campaigns takes up pollsters’ failure over the decades to offer accurate assessments of the most important of American elections. Lost in a Gallup tells the story of polling flops and failures in presidential elections since 1936. Polls do go bad, as outcomes in 2020, 2016, 2012, 2004, and 2000 all remind us. This updated edition includes a new chapter and conclusion that address the 2020 polling surprise and considers whether polls will get it right in 2024. As author W. Joseph Campbell discusses, polling misfires in presidential elections are not all alike. Pollsters have anticipated tight elections when landslides have occurred. They have pointed to the wrong winner in closer elections. Misleading state polls have thrown off expected national outcomes. Polling failure also can lead to media error. Journalists covering presidential races invariably take their lead from polls. When polls go bad, media narratives can be off-target as well. Lost in a Gallup encourages readers to treat election polls with healthy skepticism, recognizing that they could be wrong.
′Some of the most experienced and thoughtful research experts in the world have contributed to this comprehensive Handbook, which should have a place on every serious survey researcher′s bookshelf′ - Sir Robert Worcester, Founder of MORI and President of WAPOR ′82-′84. ′This is the book I have been waiting for. It not only reflects the state of the art, but will most likely also shape public opinion on public opinion research′ - Olof Petersson, Professor of political science, SNS, Stockholm, Sweden ′The Handbook of Public Opinion Research is very authoritative, well organized, and sensitive to key issues in opinion research around the world. It will be my first choice as a general reference book for orienting users and training producers of opinion polls in Southeast Asia′ - Mahar K. Mangahas, Ph.D., President of Social Weather Stations, Philippines (www.sws.org.ph) ′This is the most comprehensive book on public opinion research to date′ - Robert Ting-Yiu Chung, Secretary-Treasurer, World Association for Public Opinion Research (WAPOR); Director of Public Opinion Programme, The University of Hong Kong Public opinion theory and research are becoming increasingly significant in modern societies as people′s attitudes and behaviours become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics. With over fifty chapters written by distinguished international researchers, both academic and from the commercial sector, this Handbook is designed to: - give the reader an overview of the most important concepts included in and surrounding the term ′public opinion′ and its application in modern social research - present the basic empirical concepts for assessing public opinion and opinion changes in society - provide an overview of the social, political and legal status of public opinion research, how it is perceived by the public and by journalists, and how it is used by governments - offer a review of the role and use of surveys for selected special fields of application, ranging from their use in legal cases to the use of polls in marketing and campaigns. The Handbook of Public Opinion Research provides an indispensable resource for both practitioners and students alike.
Since 1948, when pollsters unanimously forecast a Dewey victory over Truman, media-sponsored polls have proliferated, accompanied by a growing unease about their accuracy. Pre-Election Polling probes the results of over 430 recent polls and taps the professional "lore" of experienced pollsters to offer a major new assessment of polling practices in the 1980s. In a study of unusual scope and depth, Crespi examines the accuracy of polls conducted before a range of elections, from presidential to local. He incorporates the previously unpublished observations and reflections of pollsters representing national organizations (including Gallup, Roper, and the CBS/New York Times Poll) as well as pollsters from state, academic, and private organizations. Crespi finds potential sources of polling error in such areas as sampling, question wording, anticipating turnout, and accounting for last-minute changes in preference. To these methodological correlates of accuracy he adds important political considerations—is it a primary or general election; what office is being contested; how well known are the candidates; how crystallized are voter attitudes? Polls have become a vital feature of our political process; by exploring their strengths and weaknesses, Pre-Election Polling enhances our ability to predict and understand the complexities of voting behavior. "Combines intelligent empirical analysis with an informed insider's interpretation of the dynamics of the survey research process....Should be studied not only by all practitioners and students of opinion research but by anyone who makes use of polls." —Leo Bogart, Newspaper Advertising Bureau, Inc.
This correspondence, which encompasses Truman's courtship of his wife, his service in the senate, his presidency, and after, reveals not only the character of Truman's mind but also a shrewd observer's view of American politics.
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Companion v. to the PBS television documentary "The first measured century". Includes bibliographical references (p. [279]-296) and index.
For decades, journalists have called the winners of U.S. presidential elections—often in error—well before the closing of the polls. In Votes That Count and Voters Who Don’t, Sharon E. Jarvis and Soo-Hye Han investigate what motivates journalists to call elections before the votes have been tallied and, more importantly, what this and similar practices signal to the electorate about the value of voter participation. Jarvis and Han track how journalists have told the story of electoral participation during the last eighteen presidential elections, revealing how the portrayal of voters in the popular press has evolved over the last half century from that of mobilized partisan actors vital to electoral outcomes to that of pawns of political elites and captives of a flawed electoral system. The authors engage with experiments and focus groups to reveal the effects that these portrayals have on voters and share their findings in interviews with prominent journalists. Votes That Count and Voters Who Don’t not only explores the failings of the media but also shows how the story of electoral participation might be told in ways that support both democratic and journalistic values. At a time when professional strategists are pressuring journalists to provide favorable coverage for their causes and candidates, this book invites academics, organizations, the press, and citizens alike to advocate for the voter’s place in the news.