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Master's Thesis from the year 2017 in the subject Communications - Journalism, Journalism Professions, grade: Excellent (A+), Addis Ababa University (Journalism and Communication), course: Journalism, language: English, abstract: This research attempted to examine the practice and challenges of media coverage of entrepreneurship issues in Ethiopian Broadcasting Corporation (EBC). Specifically, the study evaluated the extent of the coverage and prominence being offered to entrepreneurship news, the source of entrepreneurship news, the way of presentation of massages in the stories (frame) and challenges of reporting on entrepreneurship news. The study was formed by development communication, social responsibility and framing theoretical frameworks. The study employed mainly quantitative method and supplemented by qualitative one. A content analysis was conducted on the stories carried by the corporation to provide a brief description on the extent of the coverage, frames and source of entrepreneurship news. In addition, an in-depth interview with 12 key informants was used as supplementary tool to support the quantitative findings and to find out challenges of reporting on the issue. Analysis of data was made by SPSS using descriptive, graphs, charts, and tables. The study revealed that EBC did not give necessary and adequacy attention to the coverage of entrepreneurship issue. It also showed that the amount of coverage and the degree of prominence given to the issue were very low and not strong enough. Government officials influence the journalist’s news frame and they have better chance of getting the voice rather than entrepreneurs. Most of entrepreneurship news stories are event based and sourced by the government organizations. In general, the coverage is favors what the government is doing on entrepreneurs and entrepreneurship development rather than what the entrepreneurs are doing. Internally trends of collecting money among reporters and media as an institution to give fine coverage of news in favor of the payer and lack of understanding on the issue and externally the government influence are the major challenges of reporting on the issue. The findings of the study imply EBC fails to create awareness, inspire and mobilize the society at large on the power and value of entrepreneurship development. Based on the findings, pertinent recommendations were forwarded.
Master's Thesis from the year 2017 in the subject Communications - Journalism, Journalism Professions, grade: 4.00, Addis Ababa University (College of Journalism and Communications), course: Journalism and communiction, language: English, abstract: The government media are event oriented. They lack professional integrity for the public interest by ensuring transparency and accountability by exposing corruption and investigating crimes that hinder the national development process through ethical participation in the development activity in a process oriented manner and are not finding solutions for development problems through participating in the grassroots. Structural censorship, self-censorship of journalists, unethical conduct of journalists, professional limitations, law commitment of media leaders to enforce the policy, lower level of public culture of information exchange, trespassing of editorial policy and government official’s perception of DJ as a development success only reporting are challenging the practice. In contrast, privately-owned media in Ethiopia covers less development issues than the government media, gives very little time and space for the development issues of Ethiopia compared to the government media. But, in that little amount of coverage, they focus on government development actor’s failure and dissimulate non-state actor’s failure. Paradoxically, the private media in Ethiopia similar to government media are not applying investigative journalism and watchdog the public property. They have no role in exposing corruptions and crimes committed on public properties. Practically, they are also event oriented and Addis Ababa-based, one-sided story tellers more than the government media. Resource limitation (human, material and financial), wrong perception of government PR officers and officials towards private media and prohibition of information, government tax and null incentive for private media, lower level of public culture for information exchange and freedom of expression are the top line challenges which affected their coverage of development issues of the private media.
Master's Thesis from the year 2017 in the subject Communications - Journalism, Journalism Professions, grade: Very Good(A), Addis Ababa University (School of Journalism), course: Journalism and Communication, language: English, abstract: The purpose of this study was to examine sustainability and the roles Ethiopian media council (EMC) plays in addressing the issues the media faces in Ethiopia. In order to assess the sustainability and roles of EMC, the study examined determinant factors of sustainability and success of the council. The study employed mainly qualitative, in-depth interview and complemented by quantitative, structured questionnaires, research methods. Data were thematically analyzed based on related literature reviews, in-depth interviews, and findings from questionnaires. The social responsibility theory remains central in guiding this study. The study revealed media community do not reach consensus on the roles of EMC plays in the industry because a clear understanding and explanation of the council role was not given. The result showed EMC is not independent (from government and media proprietors) to deal fairly with complaints and to secure public trust and confidence. The findings also indicated that the council does not bring the entire media platform (online & offline) because of this it will be difficult for the EMC to enforce a code of conduct. In addition, government interference, lack of finance, lack of commitment and cooperation, media polarization, conflict of interests and distrust among media society are major challenges for the EMC in promoting and sustaining freedom of expression and media freedom. Based on the findings of the study, recommendations have been forwarded.
An extensive and inclusive account of the media environments of 45 countries worldwide In Media Compass: A Companion to International Media Landscapes, an international team of prominent scholars examines both long-term media systems and fluctuating trends in media usage around the world. Integrating country-specific summaries and cross-cutting studies of geopolitical regions, this interdisciplinary reference work describes key elements in the political, social, demographic, cultural, and economic conditions of media infrastructures and public communication. Enabling the mapping of media landscapes internationally, Media Compass contains up-to-date empirical surveys of individual countries and regions, as well as cross-country comparisons of particular areas of public communication. 45 entries, each guiding readers from a general summary to a more in-depth discussion of a country’s specific media landscape, address formative conditions and circumstances, historical background and development, current issues and challenges, and more. Designed to facilitate quick lookup of individual entries, as well as comparative readings of a country’s position in the wider media environment, Media Compass: A Companion to International Media Landscapes is an invaluable addition to libraries and institutions of higher education, and a must-read volume for students, educators, scholars, and practitioners working in communication and media studies, journalism, and media production.
In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.
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