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Harald Braem, born in Berlin in 1944. Studies: visual communication, psychology and marketing. Worked with Young & Rubicam in the "purple Milka cow" team; worked with Compton/Saatchi & Saatchi as a creative director and head of international marketing campaigns. Professor of colour theory and colour psychology at the University of Applied Sciences in Wiesbaden from 1981 to 2000. Member of the expert team in the Federal Association of German psychologists. Lecturer at the Gutshofakademie Frielendorf. Braem contributed to numerous radio and television programmes on the subject (for example Terra X „Die Magie der Farben“, 2015, ZDF). In 2005 the documentary „Farbpsychologie. Entdecken Sie Ihre Wohlfühlumgebung“ (coloury psychology – discover your feel-good setting) by Rainer Wälde won the prestigious World Media Award.
A SUNDAY TIMES DESIGN BOOK OF THE YEAR _________________________________________ The definitive guide for harnessing the power of colour to improve your happiness, wellbeing and confidence Wouldn't you like to boost your confidence simply by slipping on 'that' yellow jumper? Or when you get home after a stressful day, be instantly soothed by the restful green of your walls? The colours all around us hold an emotional energy. Applied Colour Psychology specialist, Karen Haller, explains the inherent power of colour; for example, looking closely at the colours we love or those we dislike can bring up deeply buried memories and with them powerful feelings. A revolutionary guide to boosting your wellbeing, The Little Book of Colour puts you firmly in the driver's seat and on the road to changing the colours in your world to revamp your mood and motivation. Illuminating the science, psychology and emotional significance of colour, with key assessments for finding your own true colour compatibility, this book will help you to rediscover meaning in everything you do through the joy of colour. Get ready to join the colour revolution, and change your life for the better.
"Change your life with the help of ancient Native American wisdom. The culture of Native Americans is one of the oldest in the world. Over the centuries the Shamans and teachers of the tribes have preserved the rich knowledge accumulated in their community in order to pass it on to the next generations. One of the many secrets they have kept is the extraordinary properties of the Wheel of Colors: The wheel of colors will allow you to discover the colors that are best for you, so you can realize and maximize your potential in the best possible way. With its help, each and every one of us can acquire new insights into ourselves: What are truly our strongest qualities? How can we overcome our weaknesses and what should we be careful of? How can we be at our best during the most challenging moments?" -- back cover.
A star curator at the American Museum of Natural History widens the palette and shows how the physical, natural, and cultural context of color are inextricably tied to what we see right before our eyes. Is color a phenomenon of science or a thing of art? Over the years, color has dazzled, enhanced, and clarified the world we see, embraced through the experimental palettes of painting, the advent of the color photograph, Technicolor pictures, color printing, on and on, a vivid and vibrant celebrated continuum. These turns to represent reality in “living color” echo our evolutionary reliance on and indeed privileging of color as a complex and vital form of consumption, classification, and creation. It’s everywhere we look, yet do we really know much of anything about it? Finding color in stars and light, examining the system of classification that determines survival through natural selection, studying the arrival of color in our universe and as a fulcrum for philosophy, DeSalle’s brilliant A Natural History of Color establishes that an understanding of color on many different levels is at the heart of learning about nature, neurobiology, individualism, even a philosophy of existence. Color and a fine tuned understanding of it is vital to understanding ourselves and our consciousness.
Recounts the history of human responses to color, describes the biological and psychological effects of color, and considers how colors affect vision.
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Harald Braem, born in Berlin in 1944. Studies: visual communication, psychology and marketing. Worked with Young & Rubicam in the "purple Milka cow" team; worked with Compton/Saatchi & Saatchi as a creative director and head of international marketing campaigns. Professor of colour theory and colour psychology at the University of Applied Sciences in Wiesbaden from 1981 to 2000. Member of the expert team in the Federal Association of German psychologists. Lecturer at the Gutshofakademie Frielendorf.Braem contributed to numerous radio and television programmes on the subject (for example Terra X "Die Magie der Farben", 2015, ZDF Germany). In 2005 the documentary "Farbpsychologie. Entdecken Sie Ihre Wohlfühlumgebung" (coloury psychology - discover your feel-good setting)by Rainer Wälde won the prestigious World Media Award.
The author shows how color was used in ancient civilizations, its applications in healing traditions, and the ways it is currently used to affect mood and behavior.
"COLOR is literally the 'wavelength' medicine of the future. Itcalls to us and asks us to recognize its value as an alternativemedicine that the environment can provide." --from The Power ofColor THE FIRST PRACTICAL GUIDE TO CREATING HEALTHY INTERIORS WITHCOLOR Working from the scientifically based premise that the use offull-spectrum color on finishes and surfaces is essential tocreating a healthy man-made environment, Sara O. Marberry andLaurie Zagon arm design professionals with: * A complete methodology and clear, easy-to-follow guidelines todesigning with full-spectrum color without compromising style orclient preferences * A concise refresher course in color theory * Detailed analyses of more than 20 projects for a wide range ofpublic and private spaces, including healthcare facilities,schools, day-care centers, hotels, and offices * Color charts that break down proportions of hue, value, andchroma for each project discussed * A project showcase featuring more than 40 full-color photographs,bringing vividly to life all of the examples discussed Thanks to the efforts of a handful of visionaries working in avariety of disciplines, our knowledge of the role of light andcolor in human health has taken a quantum leap during the pastdecade. For instance, clear links have been established betweencolor and academic performance among grade-schoolers, and medicaljournals now routinely feature reports of color being usedsuccessfully to assist in the treatment of everything fromdepression to AIDS. Now, in a book that is as inspiring as it is instructive, designprofessionals can learn how to use color to create interior spacesthat support the health and well-being of all who live and work inthem. The first and only practical guide to creating healthyinterior design using color, The Power of Color provides a simplemethodology and set of guidelines that can easily be integratedinto professional practice. The book begins with a concise, accessible refresher course incolor theory. From there, the authors embark on a fascinatingexploration of the healing properties of color as documented in thescientific literature. This is followed by in-depth, practicaldiscussions of surface colors and lighting, the importance of usingfull-spectrum color in interior design, and techniques for usingfull-spectrum color without compromising the design professional'sunique sense of style or the demands of his or her clients. The remainder of The Power of Color is devoted to the detailedanalyses of more than 20 projects executed in the United States andEurope. Chosen for their use of a full-spectrum color palette, theexamples include designs for many different types of public andprivate spaces--from healthcare facilities and schools to hotelsand offices. Each project is accompanied by color charts that breakdown proportions of hue, value, and chroma. A project showcasecontaining more than 40 full-color photographs vividly brings tolife all of the examples discussed. The most complete, practical guide to the use of color to createhealthy interior spaces, The Power of Color is an indispensableresource for interior designers, architects, and all other designprofessionals.