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The Power of Legacy and Planned Gifts provides practical knowledge and tools nonprofits need to connect with loyal donors, resulting in a stream of future income that will sustain and advance their mission. Filled with illustrative real-world examples and cases, as well as worksheets to guide the reader, the book details a simple, multi-stage process for nonprofits to build a pipeline of future bequest income and offers donors perspective on making their gifts in a way that will best accomplish their goals. Praise for The Power of Legacy and Planned Gifts "Kevin Johnson has done a great job making clear the process and the implications of a bequest to a charity. A nonprofit's workers and its donors will be well served in reading this book." —Bill Gates, Sr., author, Showing Up for Life "Regardless of the size, vintage, or mission of your organization, you can use this book. If this is the part of fundraising you have been avoiding, Kevin's sensible advice can get your team started and get results sooner than you think." —Joan Flanagan, fundraiser, Center for New Community, and author, Successful Fundraising "Bequests are the key for small and medium-sized charities to survive and thrive. Kevin clearly shows how board and staff can easily develop the comfort and confidence to build effective relations with donors, and help them tell their stories and express their deepest values through bequests. Oh, that we all had this book years ago!" —Roger Ellison, vice president for planned giving, West Texas Rehabilitation Center Foundation "Kevin's insights into donor motivation and the richness of our story have resulted in a substantial increase in planned gifts to our organization." —Karlene McCabe, executive director, Greenbelt Land Trust Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
A manual for securing a significant number of planned gifts for a church of any denomination or size. In order for churches and related religious institutions to advance their strategic growth initiatives, a variety of funding vehicles are required, and a planned gifts program can play an important part. A planned gifts program offers a systematic and sustainable implementation model that is formalized, progressive, and—most importantly—volunteer-based and -driven. Implementation of a planned gifts program should be centered upon the resolution of significant church needs and the advancement of God’s work. The authors, both successful fundraisers, keep this motivation at the center of their implementation model.
A donor-centered guide to charitable gift planning for fundraisers and professional advisors The Philanthropic Planning Companion compiles and analyzes the latest research on donor/client behavior, discussing the need for segmented approaches to charitable gift planning based upon the values and personal planning objectives of the donor/client. With its many tools, checklists and sample materials, it will serve as your charitable giving guide in your work with your donors/clients. Whether you are building your practice to work with high net worth clients or you are enhancing your fundraising program, this is the book you will keep close at hand. Outlines how an integrated, donor-centered, values-based, philanthropic planning approach can be implemented Explores the latest research focuses on donor behavior For fundraisers and professional advisors alike, The Philanthropic Planning Companion is the one-stop resource you'll keep by your side to help your donors/clients meet their charitable and personal planning objectives.
Fundraising and Strategic Planning: Innovative Approaches for Museums appraises strategies museums employ to raise funds including admission prices, membership categories, donor and affinity groups, and specialized event-driven efforts while examining new crowdfunding models such as Kickstarter, Indiegogo, and Piggybackr. This book examines a range of ambitious undertakings and the means by which museums and cultural organizations achieve them. Each of the case studies in this volume focuses on the cornerstones to museum operations: strategic planning and fundraising. For example, Carl G. Hamm describes how Saint Louis Art Museum moved from a capital campaign into a sustainable stream of increased annual giving. Vicky U. Lee narrates the transformation of abandoned, elevated rail yards into an exciting, well-travelled (and highly-tagged and pinned) public amenity, the High Line. While not a museum per se, the High Line and its public art amenities offers much to the story of collecting institutions, as well as to the framework of the public-private partnership. The Innovative Approaches for Museums series offers case studies, written by scholars and practitioners from museums, galleries, and other institutions, that showcase the original, transformative, and sometimes wholly re-invented methods, techniques, systems, theories, and actions that demonstrate innovative work being done in the museum and cultural sector throughout the world. The authors come from a variety of institutions—in size, type, budget, audience, mission, and collection scope. Each volume offers ideas and support to those working in museums while serving as a resource and primer, as much as inspiration, for students and the museum staff and faculty training future professionals who will further develop future innovative approaches. Contributions by: Karen Coutts, Mike Deetsch, Nancy Enterline, Karen Gillenwater, Amy Gilman, Carl G. Hamm, Greg Hardison, Jill Hartz, Peter J. Kim, Vicky U. Lee, James G. Leventhal, Melissa A. Russo, and Irina Zeylikovich
A fresh step-by-step guide for identifying your nonprofit's planned giving prospects and inspiring them to give generously Donor-Centered Planned Gift Marketing helps nonprofit organizations move beyond traditional marketing techniques that have historically yielded only modest results and reveals how putting the focus on the donor can produce the best outcomes for all. Here, nonprofits new to gift planning will learn to market effectively from the start while those with established programs will discover ways to enhance their efforts. You will learn about various donor-centered marketing channels and techniques, as well as how to generate internal support for an improved planned gift marketing effort. Full of useful and proven tips you can implement for immediate results Offers practical tools including forms and checklists Includes a worksheet to help organizations calculate their planned giving potential Sharing the latest research findings, this book shows you how to identify who your planned giving prospects are. You will learn how to effectively focus on them through meaningful communication that ultimately inspires them to give-and give more.
In thirty-two short chapters-each one based on a client's personal story or an anecdote from the author himself-Driven by Purpose shows you the possibilities for growing your wealth, incorporating philanthropy into your financial and estate planning, and making a real impact through the legacy you plan to leave.
Grief expert, Gemini Adams, wrote this Mom's Choice Gold Award Winning book, "Your Legacy of Love: Realize the Gift in Goodbye" to help others understand that writing a Will simply isn't enough. After losing her Mom to cancer, Gemini quickly discovered that an inheritance of money and material possessions doesn't give surviving family the ongoing support or continued connection they desire. Wondering if her need for a more loving legacy was shared, she started an online survey asking: "What would you prefer if one of your parents died: to inherit their wealth or a letter saying how much they loved you?" Over 90% expressed a wish for the loving letter. In this heartfelt and inspirational book, Gemini explains that our real "wealth" lies not in our Financial Assets, but our Emotional Assets: the stories, lessons, values, wisdom image, voice, laughter and love that makes us who we are. And how this purposeful activity, is not, as some might expect, a morbid task, but one that can bring incredible insight, peace of mind, and healing, especially for those dealing with aging parents, a terminal illness or loss. By capturing and sharing our Emotional Assets in a Legacy of Love, we can leave our children, partners, and grandchildren a precious parting gift, a timeless memento that will surely be treasured forever. Readers will also discover how to: - Write loving letters to gift as future surprises. - Encourage grief recovery for surviving family. - Provide them with ongoing emotional support. - Minimize effects of grief and bereavement. - Guarantee the preservation of special memories. - Capture and record their life story. - Limit stress surrounding end-of-life situations. - Achieve peace of mind and a sense of meaning to life. - Educate themselves and overcome denial about death and dying. - Plan a life celebration or funeral that truly reflects them. Get more information at: http://www.RealizetheGift.com
The bible of grassroots fundraising, updated with the latest tools and methods Fundraising for Social Change is the preeminent guide to securing funding, with a specific focus on progressive nonprofit organizations with budgets under $5 million. Used by nonprofits nationally and internationally, this book provides a soup-to-nuts prescription for building, maintaining, and expanding an individual donor program. Author Kim Klein is a recognized authority on all aspects of fundraising, and this book distills her decades of expertise into fundraising strategies that work. This updated seventh edition includes new information on the impact of generational change, using social media effectively, multi-channel fundraising, and more, including expanded discussion on retaining donors and on legacy giving. Widely considered the 'bible of grassroots fundraising,' this practically-grounded guide is an invaluable resource for anyone who has to raise money for important causes. A strong, sustainable fundraising strategy must possess certain characteristics. You need people who are willing to ask and realistic goals. You need to gather data and use it to improve results, and you need to translate your ideas in to language donors will understand. A robust individual donor program creates stable and long-term cash flow, and this book shows you how to structure your fundraising appropriately no matter how tight your initial budget. Develop and maintain a large base of individual donors Utilize strategies that pay off sooner rather than later Expand your reach and get your message out to the donor pool Translate traditional fundraising methods into strategies that work for social justice organizations with little or no front money Basing your fundraising strategy on the contributions of individual donors may feel like herding cats—but it's the best way for your organization to maintain maximum freedom to pursue the mission that matters. A robust, organized, planned approach can help you reach your goals sooner, and Fundraising for Social Change is the field guide for putting it all together to make big things happen.
A landmark collection of Martin Luther King Jr.’s best known homilies and sermons—with selections from Strength to Love. As Dr. King prepared for the Birmingham campaign in early 1963, he drafted the final sermons for Strength to Love, a volume of his most best-known homilies. King had begun working on the sermons during a fortnight in jail in July 1962. While behind bars, he spent uninterrupted time preparing the drafts for works such as “Loving Your Enemies” and “Shattered Dreams,” and he continued to edit the volume after his release. Full Sermon List: • A Tough Mind and a Tender Heart • Transformed Nonconformist • On Being a Good Neighbor • Love in action • Loving Your Enemies • A Knock at Midnight • The Man Who Was a Fool • The Death of Evil Upon the Seashore • Shattered Dreams • Our God is Able • Antidotes for Fear • The Answer to a Perplexing Question • Paul’s Letter to American Christians • Pilgrimage to nonviolence • The Drum Major Instinct • The Three Dimensions of a Complete Life A Gift of Love includes most of the classic sermons from Strength to Love, along with 2 new sermons. Collectively they present King’s fusion of Christian teachings and social consciousness, and promote his prescient vision of love as a social and political force for change.
Charities play an increasingly important role in our society. Whether caring for the vulnerable, campaigning for change or enabling access to the arts, they are organisations on a mission, underpinned by social purpose. However, charities now face unique challenges in a turbulent global economic climate due to structural changes in society post Covid and pressure on disposable incomes. Charities need to transform and, in some cases, modernise for sustained increasing demand from their service users. They need to engage with a wider range of stakeholders, meet higher public expectations on transparency and governance and compete for resources from existing as well as a continuous range of new competitors. This book brings together leading scholars to think about what is needed to future proof the nonprofit sector in areas such as partnerships, collaborations, branding, communications, income generation and fundraising, stakeholder involvement and meeting the future needs of service users. This edited collection builds upon the research in the editors' first book Charity Marketing: Contemporary Issues, Research and Practice to challenge students, researchers and practitioners in understanding the challenges and opportunities ahead and think about how to future proof nonprofit marketing. Drawing from a diverse group of academics and deep-thinking practitioners, The Future of Charity Marketing focuses on how charities can prepare for the future through sharing big ideas and examples of best practice. Presenting contrasting perspectives and the latest thinking on a range of challenges, this book gives topics for classroom debate, identifies areas for future research and offers practitioners useful insights.